Liliana Gutiérrez

Digital Marketing Manager B2B at Clickback Inc
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
St. Catharines, Ontario, Canada, CA
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Liliana Duran

Liliana was a great colleague. Ever since I met her, she supported me to get to know the business. As an expert in digital marketing, she was a key player in achieving the company's objectives. She is always committed to helping her work team in every activity.

Ana Maria Valderrabano

Recomiendo ampliamente a Lili, ya que es una persona muy profesional y comprometida en su trabajo, siempre apoyando al equipo con la finalidad de brindar el mejor servicio al cliente tanto interno como externo. Agradezco a Lili por todo el aporte valioso que brindó a Rackspace desde Marketing digital. Te vamos a extrañar mucho y te deseo el mayor de los éxitos!

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Link Building for SEO: Scaling Your Backlink Strategy
    HubSpot Academy
    Dec, 2020
    - Oct, 2024
  • Examen de certificación de Campaign Manager
    Google Digital Academy (Skillshop)
    Jun, 2022
    - Oct, 2024
  • Social Media Marketing
    HubSpot Academy
    Dec, 2020
    - Oct, 2024

Experience

  • Clickback Inc
    • Canada
    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Manager B2B
      • Jul 2022 - Present

      Own all marketing efforts : Oversee cross-functional web team including SEO strategy and Blogs. Own Email Marketing platform and Cold Email Marketing Lead Gen programs. Own Paid Media, PPC, and Crowdsourcing Efforts. Social Media. Main achievements: Accelerated digital lead generation (PPC & Social Media) efficiency improvements, lowering cost per- lead by -62.58% in 3 months. And Simultaneously increased Opportunity by +38%. Own all marketing efforts : Oversee cross-functional web team including SEO strategy and Blogs. Own Email Marketing platform and Cold Email Marketing Lead Gen programs. Own Paid Media, PPC, and Crowdsourcing Efforts. Social Media. Main achievements: Accelerated digital lead generation (PPC & Social Media) efficiency improvements, lowering cost per- lead by -62.58% in 3 months. And Simultaneously increased Opportunity by +38%.

  • Porch Group
    • United States
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Marketing and Communications Manager SaaS
      • May 2021 - Jul 2022

      Implemented and drove marketing planning, employer branding, corporate marketing, and lead candidate generation. Designed and lead the social media recruitment and internal culture engagement strategy. Main achievements: Increased lead velocity by +3x with social channels and organic media. Developed marketing strategy and managed online presence. Drove consistent quarter-over-quarter increases in total leads and opportunities while reducing spending by -50% in 4 months by adding new organic strategies to their lead generation channels with a Closing Candidate Rate improvement of +38%. Built a strong internal network of contributors to support the social media strategy (Over 500 employees/advocacy program). Directly managed, hired, and developed a team. Show less

  • Rackspace Technology
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Marketing Program Manager B2B
      • Feb 2018 - May 2021

      I was responsible for LATAM lead generation with digital marketing strategies, design, and execution. Using the following channels to do demand and lead generation: Social Media PPC (Google Search, Display, and Youtube). Paid Media. Organic Media. Branding Experience. Employee Advocacy program. Also, being part of the culture commité for LATAM I was in charge to send some of the internal communications and engagement activities for the MX employees. Main achievements: Significantly increased year-over-year business impact while reducing spending by more than 45%. -85% decrease in cost-per-lead YOY. +389.2% Increase in Lead Generation. Show less

  • arrivia
    • United States
    • Travel Arrangements
    • 500 - 600 Employee
    • Talent Acquisition Mexico Coordinator
      • Mar 2017 - Feb 2018

      When working at Arrivia (Before I.C.E. Enterprise) I was in charge to do demand generations through digital sources such as Facebook, digital job boards, and email marketing campaigns to generate an aggressive pull of candidates to fill our positions. I also created the hiring process end to end (from bringing candidates to interviewing candidates). Provided also support to all the operational teams to generate engagement with the company through different internal events and campaigns to motivate the employees to lower attrition successfully. Show less

  • American Express
    • United States
    • Financial Services
    • 700 & Above Employee
    • Staffing Specialist
      • Apr 2016 - Feb 2017

      Worked at American Express for a short time in a temporary position and it was a great experience working hand to hand with the Talent Acquisition team helping them bring the most top talent to the company, through different sources (social media channels, job boards & job fairs). Reached 100% goals for aggressive hiring campaigns +40 hires a week. Helped different internal departments to reach these goals. Worked at American Express for a short time in a temporary position and it was a great experience working hand to hand with the Talent Acquisition team helping them bring the most top talent to the company, through different sources (social media channels, job boards & job fairs). Reached 100% goals for aggressive hiring campaigns +40 hires a week. Helped different internal departments to reach these goals.

  • TTEC
    • United States
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Senior Marketing and Communications Manager B2C & B2B
      • May 2012 - Apr 2016

      Successfully generate a holistic marketing strategy, to bring clients to the company using different channels such as email marketing campaigns, and Onsite events. I was responsible for all talent acquisition and brand promotion through traditional marketing, digital marketing communications (social media & job boards), SMS tool, and loyalty programs. Alongside the fulfillment of lead conversion rates, referral programs, and talent attraction KPIs of the region, as well as the implementation of engagement and retention campaigns. Show less

Education

  • Universidad Latinoamericana, S.C.
    Marketing, Marketing
    2011 - 2014
  • Long Beach City College
    Diploma of Education, Photography
    2004 - 2005
  • Long Beach City College
    Diploma of Education, Second Language Learning
    2003 - 2004

Community

You need to have a working account to view this content. Click here to join now