Liliana Edmiston
Assistant Manager of Wine Club & E-Commerce at Ponte Winery- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Ponte Winery
-
United States
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Assistant Manager of Wine Club & E-Commerce
-
Oct 2015 - Present
Ponte Winery + BOTTAIA Winery + Hawks View Winery - Successfully expanded original role over the years to manage 3 distinct wine club departments across a family of wineries: totaling nearly 13,000 members.- Developed and implemented project management tools to ensure on-time delivery of wine club shipments, maintaining compliance, and managing communication.- Orchestrated logistics for new wine releases, including licensing, marketing, e-commerce, and production coordination.- Excelled in team leadership, customer retention, and collaborative project management.- Revitalized e-commerce platform, contributing to a growth from $10,000 to approximately $30,000 in monthly sales on average.- Managed logistics of new wine releases, overseeing compliance, marketing, and reporting.- Executed email marketing campaigns for e-commerce, maintaining high-quality customer service. Show less
-
-
Email Marketing Strategist
-
Nov 2021 - Jun 2022
Ponte Winery + BOTTAIA Winery + Ponte Vineyard Inn - While managing three different wine club departments, I temporarily assumed responsibility for email marketing across 3 brands, to drive engagement and revenue.- Collaborated with department heads to align strategies. - Produced monthly campaign schedules, managed email databases, and coordinated photo and video shoots to enhance content quality.- Achieved consistent excellence in writing, editing, attention to detail, and adherence to brand guidelines. Show less
-
-
-
Studio Blackwood
-
Temecula, California, United States
-
Digital Marketing Consultant
-
Nov 2020 - Dec 2021
- Modernized email marketing and created ad funnels to increase sales for various clients. - Modernized email marketing and created ad funnels to increase sales for various clients.
-
-
-
Outside the Bowl | World Hunger Nonprofit
-
Oceanside, California, United States
-
Marketing & Business Development Assistant
-
May 2019 - Jun 2020
- Assisted in rebranding one of their annual fundraisers, we increased their donations from $80,000 a year to $150,000 a year. - Assisted in rebranding one of their annual fundraisers, we increased their donations from $80,000 a year to $150,000 a year.
-
-
-
Goodwill Industries of South Central California
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Employment Training Specialist
-
Jul 2014 - Aug 2015
- Worked with adults with high-functioning special needs. - Created and implemented an individually designed program for each participant, with an 85% success rate for participant growth. - Worked with adults with high-functioning special needs. - Created and implemented an individually designed program for each participant, with an 85% success rate for participant growth.
-
-
Education
-
Independence University
Bachelor of Science - BS, Business Administration & New Media Marketing