Liliana Edmiston

Assistant Manager of Wine Club & E-Commerce at Ponte Winery
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Contact Information
us****@****om
(386) 825-5501
Location
Temecula, California, United States, US

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Experience

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Assistant Manager of Wine Club & E-Commerce
      • Oct 2015 - Present

      Ponte Winery + BOTTAIA Winery + Hawks View Winery - Successfully expanded original role over the years to manage 3 distinct wine club departments across a family of wineries: totaling nearly 13,000 members.- Developed and implemented project management tools to ensure on-time delivery of wine club shipments, maintaining compliance, and managing communication.- Orchestrated logistics for new wine releases, including licensing, marketing, e-commerce, and production coordination.- Excelled in team leadership, customer retention, and collaborative project management.- Revitalized e-commerce platform, contributing to a growth from $10,000 to approximately $30,000 in monthly sales on average.- Managed logistics of new wine releases, overseeing compliance, marketing, and reporting.- Executed email marketing campaigns for e-commerce, maintaining high-quality customer service. Show less

    • Email Marketing Strategist
      • Nov 2021 - Jun 2022

      Ponte Winery + BOTTAIA Winery + Ponte Vineyard Inn - While managing three different wine club departments, I temporarily assumed responsibility for email marketing across 3 brands, to drive engagement and revenue.- Collaborated with department heads to align strategies. - Produced monthly campaign schedules, managed email databases, and coordinated photo and video shoots to enhance content quality.- Achieved consistent excellence in writing, editing, attention to detail, and adherence to brand guidelines. Show less

  • Studio Blackwood
    • Temecula, California, United States
    • Digital Marketing Consultant
      • Nov 2020 - Dec 2021

      - Modernized email marketing and created ad funnels to increase sales for various clients. - Modernized email marketing and created ad funnels to increase sales for various clients.

  • Outside the Bowl | World Hunger Nonprofit
    • Oceanside, California, United States
    • Marketing & Business Development Assistant
      • May 2019 - Jun 2020

      - Assisted in rebranding one of their annual fundraisers, we increased their donations from $80,000 a year to $150,000 a year. - Assisted in rebranding one of their annual fundraisers, we increased their donations from $80,000 a year to $150,000 a year.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Employment Training Specialist
      • Jul 2014 - Aug 2015

      - Worked with adults with high-functioning special needs. - Created and implemented an individually designed program for each participant, with an 85% success rate for participant growth. - Worked with adults with high-functioning special needs. - Created and implemented an individually designed program for each participant, with an 85% success rate for participant growth.

Education

  • Independence University
    Bachelor of Science - BS, Business Administration & New Media Marketing

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