Liliana Díaz Buenaventura
Digital Marketing Generalist - Alliances and Agreements at Centro de e-Learning UTN FRBA- Claim this Profile
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Bio
Credentials
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Inbound Certified
HubSpot AcademyNov, 2020- Sep, 2024
Experience
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Centro de e-Learning UTN FRBA
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Argentina
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Higher Education
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1 - 100 Employee
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Digital Marketing Generalist - Alliances and Agreements
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Oct 2021 - Present
- Management of agreements and business alliances at national and international level. - Execution of digital marketing actions and campaigns being the focal point between areas. - Creation of content for different media: website, mailing, RRSS, graphic pieces, documents and presentations. - Optimization of web content under SEO parameters. - Development and monitoring of corporate actions in synergy with managers and business unit leaders. - Coordination of processes and tasks related to the IT area with project managers. - Implementation of agile methodologies in daily activities of the Marketing team. - Generation of reports for decision-making. - Control and improvements in the automation of marketing and sales campaigns with InfusionSoft. Show less
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Freelance copywriter
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Nov 2020 - Present
Creation of content on various topics for different digital media: blogs, landing pages and websites. Creation of content on various topics for different digital media: blogs, landing pages and websites.
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Educaedu
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Content Manager
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Oct 2011 - Oct 2021
- Team management. - Writing Meta descriptions for SEO positioning in search engines. - Creation of new, original and relevant content as part of SEO strategies. - Writing articles of interest oriented to Link building for Colombia and Mexico. - Customer service and help desk for potential clients, prospects and customers. - Creation of press releases with diffusion to digital and traditional media. - Development of institutional manuals and instructions for employees. - Team management. - Writing Meta descriptions for SEO positioning in search engines. - Creation of new, original and relevant content as part of SEO strategies. - Writing articles of interest oriented to Link building for Colombia and Mexico. - Customer service and help desk for potential clients, prospects and customers. - Creation of press releases with diffusion to digital and traditional media. - Development of institutional manuals and instructions for employees.
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Communication & Corporate Social Responsibility Consultant
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Jan 2009 - Mar 2011
- Insertion of client companies in areas with social and environmental impact as leader of the Social Responsibility Unit. - Making strategic communication proposals and preparing reports with results. - Management of activity calendars. - Drafting of press releases and follow-up of publications in traditional and digital media. - Insertion of client companies in areas with social and environmental impact as leader of the Social Responsibility Unit. - Making strategic communication proposals and preparing reports with results. - Management of activity calendars. - Drafting of press releases and follow-up of publications in traditional and digital media.
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Gómez Pinzón Abogados
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Legal Services
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Business Support Management Assistant
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Sep 2008 - Jan 2009
- Coordination and execution of administrative processes with suppliers and employees of the Firm. - Support to the Human Resources area in the dissemination and management of activities. - Coordination and execution of administrative processes with suppliers and employees of the Firm. - Support to the Human Resources area in the dissemination and management of activities.
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Freelance Copywriter
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Jun 2008 - Aug 2008
- Writing articles on the hospitality and gastronomy sector. - Writing articles on the hospitality and gastronomy sector.
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Account Executive
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Aug 2006 - Apr 2008
- Organization and logistics of events for client companies of various fields. - Drafting of press releases and updating of media databases. - Announcement and coordination of media in national and international fairs. - Organization and logistics of events for client companies of various fields. - Drafting of press releases and updating of media databases. - Announcement and coordination of media in national and international fairs.
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CDO Communications
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Information Technology & Services
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Communication Analyst
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Apr 2006 - Jul 2006
- Writing press releases, updating and managing databases. - Responsible for preparing reports for client companies and summoning journalists to press conferences. - Writing press releases, updating and managing databases. - Responsible for preparing reports for client companies and summoning journalists to press conferences.
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Communications Intern
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Jun 2005 - Dec 2005
- Updating the contents of the EL TIEMPO Subscribers Club website. - Drafting of internal communications for the different areas of the company. - Control and management of self-guidance published in the newspaper EL TIEMPO. - Updating the contents of the EL TIEMPO Subscribers Club website. - Drafting of internal communications for the different areas of the company. - Control and management of self-guidance published in the newspaper EL TIEMPO.
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Education
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2011 - 2012
Buenos Aires University - UBA
Specialization in Marketing Management, Marketing -
2016 - 2016
Education IT
Google Ads, Digital Marketing -
2013 - 2013
Buenos Aires University
Executive Program in Project Management, PM -
2004 - 2005
Politécnico Grancolombiano
Diploma in Communications Management, Communication -
2001 - 2005
Politécnico Grancolombiano
Degree in Social Communication and Journalism, Communication -
2020 - 2020
HubSpot Academy
Inbound Certification
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