Oncology and Hematology Marketing Manager

• Feb 2022 - Present

Product Manager

• Jun 2015 - Apr 2021

Responsible for oncology and hematology portfolio management and launch construction of target therapies for Colorectal and Melanoma Cancer. Relationship with main KOLs and responsible of visiting key doctors and institutions. Elaboration and presentation of the Brazilian marketing plan to HQ, elaboration and monitoring of product forecast, budget, demand and P&L. Report to Head Marketing.- Identification of differentiation failures which changed flagship product positioning (Breast Cancer), resulting in a 28% increase in demand in one year.- Creation of mobile app for health care professionals for correct dosage and ensure patient safety and adherence using oral drugs, recognized as an international success case and best practice.- Design and implementation of digital content (iPad app and materials) and multichannel strategy, bringing about innovation, cost reduction and improving interaction with health care professionals. - Tailor made strategy and tactical actions development in partnership with regional managers for each client, reaching a 35% growth (year on year) in demand for Breast Cancer product.- Partnership with medical area for sales force training, development and teaching of products.- Organization, negotiation, and contact with speakers and participation in national and international oncology and hematology events.- Permanent contact with SBOC and SBTMO medical societies, aiming for partnerships and development actions. - Preparation of marketing plan for target therapy launch (Melanoma and Colorectal cancer), elaboration of submission dossier, mutation test plan, promotional forecast and budget. - Product Launch for rare disease (Infantile Hemangioma) and construction of the marketing plan, PR strategy of disease awareness, promotional material and support program for patients in partnership with regulatory and medical areas. Highlighting the construction market access plan and submission to CONITEC. Show less

Onco-Hematology Technical Consultant

• Feb 2011 - Jun 2015

Responsible for Key accounts in the Public and Private sector, as well as health operators in Rio de Janeiro and Espírito Santo. Report to Sales and Demand Manager.- Launch of three products in Onco-Hematology.- Standardization in record time of flagship product (Breast Cancer) used as a case-study in the company.- Award for best result in Demand with participation ASCO international congress (Chicago).- Creation of monitoring project of Life Quality of Breast Cancer patients using oral drugs at INCA and Federal Hospitals in Rio de Janeiro. Show less

Oncology Marketing Assistant

• Feb 2010 - Feb 2011

- Active participation in the startup process of two oncological products in Brazil.- Support in submission dossier preparation and reimbursement of Breast and Lung Cancer oral products with regulatory agencies (Anvisa, ANS and CMED).

Administration Intern (Supply Chain)

• Nov 2008 - Feb 2010

Responsible for price quotation and raw material, packaging and marketing material purchase.

Marketing and Administration Analyst

• Nov 2006 - Nov 2008

Responsible for the administrative and marketing area in a family business in the transport industry - Creation of visual identity of the company, logo, site and visit cards - Responsible for bills to pay - Sheet of employed - Quotation - Negotiation of partnerships Responsible for the administrative and marketing area in a family business in the transport industry - Creation of visual identity of the company, logo, site and visit cards - Responsible for bills to pay - Sheet of employed - Quotation - Negotiation of partnerships

Marketing Intern

• Jul 2006 - Nov 2006

Marketing Intern

• Nov 2004 - Jul 2006