Experience

Frame Moscow

• Russian Federation
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head Of Marketing Operations

  • Oct 2018 - Present

  Strategic and operational marketing management at local luxury retail chain Strategic and operational marketing management at local luxury retail chain



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Brand Manager

  • Jun 2014 - Jun 2018

  BRAND MANAGEMENT (brands Dolce&Gabbana, Prada, Tiffany, Bvlgari, Burberry etc): - Marketing and sales strategy - Communication plans PR: - PR strategy based on local needs - Execution of PR and special events SALES: - Organization and engaging the sales force BRAND MANAGEMENT (brands Dolce&Gabbana, Prada, Tiffany, Bvlgari, Burberry etc): - Marketing and sales strategy - Communication plans PR: - PR strategy based on local needs - Execution of PR and special events SALES: - Organization and engaging the sales force



Nautica Russia

• Brand Manager

  • Jan 2013 - Jun 2014

  BRAND MANAGEMENT: - Development of marketing strategy of Nautica apparel brand at Russian market and delivery growth of sales volume - Implementation of brand strategies ( marketing, product, pricing) in line with Global strategy - Media planning (ATL/PR/digital) and budget allocation among all RETAIL MANAGEMENT: - Store openings ( 10 stores per 2013) with the size of 150-300 sq.m. - Retail operation ( decisions basing on current KPI in order to achieve the sales target - product, price, staff, store environment) PRODUCT MANAGEMENT: - Weekly and daily analysis of merchandise stock and operational management of product flow in order to achieve target Show less



UNIQLO RUS

• Marketing Communication Manager

  • Nov 2009 - Dec 2012

  ATL: - Implementation of global standards of International marketing activities on Russian market - Launching UNIQLO brand to the Russian market as a member of UNIQLO RUS team - Working out of semi-annual Marketing calendar, budgeting, media planning - Adaptation and executing of all advertising campaigns on Moscow market (radio, print media, OOH, digital media) - Cooperation with advertising agency: briefing, following up and working out of advertising activities BTL: - Organization of in-store promotions, events, cross-promo - Cooperation with malls management and in-mall activities: branding and activities - Analysis of embodied events PR: - Working with PR-agency: briefing, media planning - Preparing of press releases and media kits - Making of seasonal PR-calendar - Planning and executing of PR-events: press days, collection presentations, special events, press tours Other: - Cooperation with HQ in Japan and overseas offices: requirements from Moscow office, following HQ requests, adaptation and translating of web content, POP materials, tags etc. - Preparing of POP and other materials (translating, adaptation, ordering) - Preparation for new stores opening (over 1200 sq.m.) - Cooperation with local suppliers of advertising and printing production: tendering, order placement, evaluation. Show less



РАМО

• Deputy brand manager

  • Sep 2005 - Oct 2009