Experience

廣東集團｜GuangDong Group

• Macao
• Entertainment Providers
• 1 - 100 Employee

• Director of Casino Marketing

  • Jun 2019 - Present

  • Built Mass Gaming Marketing team with clear direction, organization, guidance, training, standard operation procedures. • Directly report to Marketing Senior Vice Present and conclude Daily Report, Weekly Report, Monthly Report. • Designed and implemented efficient casino strategies for Mass Gaming, and ensured effective execution of promotion & campaign calendar.• Analyzed marketing data and developed statics for maximization of casino revenue.• Measured return on investment and monitored database growth.• Manage department budget and expenses.• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.• Supervise and overseeing casino marketing sections: Reservation, Transportation, Membership, Hosting, Casino Services by scheduling, ensuring sectional policies and procedures.• Participated in the development and execution of Casino Management System within 1 month, and launched the system. • Researched database information to identify customer demographics and interests; consults with management on methods of targeting, developing and informing customers of upcoming hotel/casino events.• Work with internal departments to ensure optimal cross selling opportunities, meanwhile to work alongside external creative agencies to ensure company requirements are met. • Ensured that each guest receives outstanding service by creating attentive, friendly environment and following GuangDong Group service guidelines. • Make regular survey of competitors’ promotional programs and commission rebate structure.• Effectively handles Guest complaints and discrepancies in an efficient and courteous manner.• Routinely evaluates operating budget to actual expenses, Minimum Guest Service Standards, Player Development and on-floor guest relations.



LE MAJESTIC GLOBAL CO.,LTD

• Membership Manager

  • Apr 2018 - Jun 2019

  • Coach and manage: Guest Loyalty, Business Development, Guest Relationship, Special Events, Partnership Management departments. • Ensure all membership activities are performed including membership applications, renewals, database development and maintenance, membership reporting, customer service, and website communication regarding membership. • Participation in the system development discussions and study, prepare the launch of company system and Apps .• Develop new valuable corporate vendors and manage vendor relationships, and collaborate with them to expand new business associates.• Ensure new member acquisition and retention, solicit feedback from members to improve membership activities and services.• Responsible for managing preparations for conferences and events, develops strategies, plans, policies.• Analyze results, and develop reports and business insights to monitor the performance of the department.• Attends management meetings to discuss challenges, develop solutions and achieve results.• Involves delivering focused hands on, high attention to detail, and creative arrangements for every aspect of clients’ travel lives. Provide clients with one-stop lifestyle management services. • To set performance standards; by evaluating on professionalism, team effort, team leadership, attitude and adherence to company policies.• Arranging local and international travel and luxury holidays, coordinating social activities, restaurant bookings, organizing events, personal shopping, booking appointments and running errands etc., overseeing accounts and budgets. • Lead the team to carry out research, anticipate needs and take initiative to solve problems, ensuring our services always be well prepared.



THAI BOON ROONG CO.,LTD

• Executive Assistant To The Chairman

  • Sep 2016 - Apr 2018

  • Draft contracts, agreements for Chairman’s review. • Perform the duty of clerical and administrative support in order to optimize workflow procedures. • Arrange conference calls and meetings, make travel arrangements, compose correspondence, review memos and reports, conduct research, create presentations and prepare statistical reports.• Liaise with internal and external connections, and represent company and follow chairman attend meetings, events, and other conversations.• Take notes during meetings and follow up with actionable lists for review.• Research background on things, people, organizations, events, and more.



Jimei Travel & Entertainment Management Group Co. Ltd

• Entertainment
• 1 - 100 Employee

• Manager - Casino Marketing

  • Aug 2015 - Sep 2016

  • New business development. Identify potential players, research and build relationship with those new clients.• Maintain players database and monitor players visit, spending, and preferences, to tailor marketing campaign (including telemarketing, direct call, promotional invites, personal event, email or text message) in an effort to encourage returning visits and enhance existing relationship. • Responsible for communication and coordination with each departments, to ensure event or our monthly golf tournament runs smoothly.• Responsible for training, guidance, promotion, evaluation, management and supervision of staff.



Resorts World Genting

• Malaysia
• Hospitality
• 700 & Above Employee

• Casino Marketing Senior Host

  • Dec 2011 - Aug 2015

  • Tracking potential players’ performance for future upgrading. Recruit new sign-up members.• Issuing player rewards to enhance customer loyalty. Notified guest about their monthly complimentary entitlement. • Initiating contact with guests by conducting telemarketing, provide valuable information of promotions or offers to entice players. Promote, cross sell and blasting SMS to notify players for invitation, events. • Making appointments with valuable players, to better build relationship and interview purpose. • Assist on manpower arrangement, admin work e.g. Customer feedback and daily shift /weekly report, returned cheque matters etc.



Resorts World Genting

• Malaysia
• Hospitality
• 700 & Above Employee

• Senior Butler

  • Feb 2008 - Feb 2011

  • Responsible for catering & delivering to Lounge/Dining/Room. • Assist guest with personal Butler Service, including Room Service, Laundry Service, Baby-Sitter Service, Tour Guide Service, Luggage Service and so on. • Organize Buffet, Hi-Tea, and be capable of being bartender.• Arrange internal training, deal with department files. • Prepare and conduct shift briefing. • Accomplish daily sales report. • Responsible for catering & delivering to Lounge/Dining/Room. • Assist guest with personal Butler Service, including Room Service, Laundry Service, Baby-Sitter Service, Tour Guide Service, Luggage Service and so on. • Organize Buffet, Hi-Tea, and be capable of being bartender.• Arrange internal training, deal with department files. • Prepare and conduct shift briefing. • Accomplish daily sales report.