Experience

Terri & Sandy

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Strategist

  • Jan 2022 - Present

  Clients: Icy Hot, Ferrero Rocher, Keebler, Phonak, Sennheiser, John B. Sanfilipo & Son, Princess Cruises, Nestlé Health Science, Cambio Roasters - Assisted in the development of new-business pitch presentations by researching category and cultural opportunities and barriers for brands, resulting in winning 3 new-business pitches- Led research initiatives (social listening, interviews, surveys) to develop strategic territories and inform creative briefs for new product launches and brand campaigns- Identified new positioning opportunities for brands through competitive and social audits, helping clients to differentiate from competitors- Supported teammates and account lead on strategic, creative, and production projects- Produced a monthly client-facing newsletter that showcased the agency's knowledge of category news and cultural trends Show less

• Strategy Intern

  • May 2021 - Dec 2021

  Clients: Azo, Culturelle, Icy Hot, Applegate- Developed creative briefs that tapped into cultural tension and provided insights for several campaigns, some of which launched new product lines and other existing products into new markets- Researched and identified upcoming trends in women's health, compiled it into a thought leadership deck and presented to clients- Analyzed data and identified attitudes, behaviors and stigmas regarding women's health which aided in development of campaigns at a global level Show less



Brigham Young University Marriott School of Business

• United States
• Higher Education
• 300 - 400 Employee

• Marketing Coordinator

  • Aug 2020 - May 2021

  -Manager of CareerLaunch; an instructive platform to enable professional development through advice, professional student organizations, events, and career insights. -Conduct research and analyze data to determine the best channels through which to communicate with students important events and resources. -Help the Marriott School of Business achieve its goal of at least a 90% job placement for students by strategically distributing resources to students through specific marketing channels. Show less



BYU AdLab

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Strategy Intern

  • May 2019 - May 2021

  Clients: IBM, The Weather Channel, Alka-Seltzer, Family Search - Conducted primary and secondary research to craft both strategy and creative executions for an integrated marketing campaign that was chosen by Effie Collegiate judges and IBM executives as the winning campaign among 80+ teams - Analyzed survey data using SPSS for consumer insights to inform a client report recommending strategic steps for marketing plan - Managed three creative teams on separate projects for digital ads on a national scale Show less



Brigham Young University

• United States
• Higher Education
• 700 & Above Employee

• Office Supervisor

  • Aug 2018 - Aug 2020

  - Manager of 6 student operators - Develop my employees through weekly performance reviews and quality audits, mentoring, and continuous improvement - Assist my employees in researching and updating information of all campus activities, services, and relations - Manager of 6 student operators - Develop my employees through weekly performance reviews and quality audits, mentoring, and continuous improvement - Assist my employees in researching and updating information of all campus activities, services, and relations



BYU Finance Society

• United States

• Content Manager

  • May 2019 - May 2019

  - Owner and operational manager of the Society’s 3 social media accounts and online presence/brand - Advertising developer for events, workshops, and internship opportunities that is distributed across campus - Create and design digital content such as the society’s logo, marketing brand, and other graphics that unify communication - Owner and operational manager of the Society’s 3 social media accounts and online presence/brand - Advertising developer for events, workshops, and internship opportunities that is distributed across campus - Create and design digital content such as the society’s logo, marketing brand, and other graphics that unify communication



Pedego Electric Bikes

• United States
• Retail
• 1 - 100 Employee

• Translator and Sales Associate

  • May 2018 - Aug 2018

  - Translator for business transactions with Japanese customers. - Translated legal documents and contracts in order to make sales. - Translator for business transactions with Japanese customers. - Translated legal documents and contracts in order to make sales.