Experience

מערך הדיגיטל הלאומי - Israel National Digital Agency

• Israel
• Government Administration
• 100 - 200 Employee

• Digital transformation product and project manager

  • Jun 2022 - Present

  Ramat Gan, Tel Aviv, Israel



Sheba Medical Center, Tel Hashomer

• Hospitals and Health Care
• 700 & Above Employee

• Deputy Head of human experience department | Head of digital technology and innovation

  • Mar 2020 - Jun 2022

  deputy head of Human Experience (HX) at Sheba medical center (the largest medical center in Israel and one of the top 10 medical centers of the world) • In charge on all aspects of HX in the medical center varied digital platforms (mostly patient and care giver-facing platforms) – content, UX/UI and micro-interactions design (economic psychology) - including patient journey (PJ) mapping, market research for suitable solutions for gaps in the PJ, integration of out-side technologies with the… Show more deputy head of Human Experience (HX) at Sheba medical center (the largest medical center in Israel and one of the top 10 medical centers of the world) • In charge on all aspects of HX in the medical center varied digital platforms (mostly patient and care giver-facing platforms) – content, UX/UI and micro-interactions design (economic psychology) - including patient journey (PJ) mapping, market research for suitable solutions for gaps in the PJ, integration of out-side technologies with the medical center’s digital platforms (working with our digital transformation team), building specifications of desire solutions (full products) or specific features in existing platforms for in-house and out-source providers, managing content experts and content writers. • Manage innovation and entrepreneurship in the HX domain - inspecting new technologies relevant to this domain in the medical center, providing HX guidance to companies and start-ups with patient/care giver-facing products, co-operations with academic and entrepreneurship institute in Israel and worldwide (joint r&d projects, joint service design projects, hackathons etc.). • Taking part in the “city of health”s (Sheba’s vision for Medical center of the future) managing team – leading the HX team (a cross-organization team) and reviewing all other teams plans and suggestions from HX point of view. Show less



Novotalk

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• Co-Founder, COO & Product clinical director

  • Mar 2014 - Dec 2019

  Israel Speech and NLP Digital Health start-up • Designed and led the efforts to realize Novotalk’s vision and strategy. • Co-led fundraising efforts, resulting in $5M+ raised; including story development, participation in multiple global conferences and investor sourcing and engagement. • Initiated and fostered strategic partnerships with world-leading healthcare organizations, including securing partnership and investment from Mount Sinai (NY) and exclusive clinical partnership with… Show more Speech and NLP Digital Health start-up • Designed and led the efforts to realize Novotalk’s vision and strategy. • Co-led fundraising efforts, resulting in $5M+ raised; including story development, participation in multiple global conferences and investor sourcing and engagement. • Initiated and fostered strategic partnerships with world-leading healthcare organizations, including securing partnership and investment from Mount Sinai (NY) and exclusive clinical partnership with Hadassah Medical Center (Jerusalem). • Managed, hands-on, day-to-day operations, including coordination and supervision of legal services for multiple funding and partnership agreements, financial planning and cash-flow management, bank negotiations, insurance, HR (recruiting and administration of 15 employees) and all other suppliers’ relations. • Responsible for all clinical aspects of Novotalk’s service (“Product”), including product roadmap, direction of dev-team and supervision over a team of clinicians supporting the treatment. Show less



private clinic

• Owner & CEO

  • Jul 2009 - Dec 2016

  Israel Private multidisciplinary para-medical clinics. • Set-up a multidisciplinary team of 15 therapists delivering over 250 sessions/week. • Initiated and grew strategic partnerships with Israel's leading HMOs (Maccabi, Clalit and Meuhedet) as well as with prominent private health insurance providers (including negotiations and revision of legal agreements). • Developed strong relationships with academia (e.g., Tel Aviv University), resulting in collaboration under various internship… Show more Private multidisciplinary para-medical clinics. • Set-up a multidisciplinary team of 15 therapists delivering over 250 sessions/week. • Initiated and grew strategic partnerships with Israel's leading HMOs (Maccabi, Clalit and Meuhedet) as well as with prominent private health insurance providers (including negotiations and revision of legal agreements). • Developed strong relationships with academia (e.g., Tel Aviv University), resulting in collaboration under various internship programs. • Managed all day-to-day operations, from all things administrative (appointment management, HR, payroll), through financial planning and cash flow management, to supplier relations (bank negotiations, insurance, etc.). • Designed and delivered all professional training including 1-on-1 annual training program for the speech clinicians' team, internship program, and a weekly life-long education program for all in-house staff. Show less



University of Haifa

• Israel
• Higher Education
• 700 & Above Employee

• Clinical internship (audiology practicum) program manager

  • Oct 2013 - Sep 2015

  Israel • Responsible for the Clinical Internship, practicum program including allocation of students to the various clinics (hospitals, HMOs, private clinics). • Initiated new partnerships enabling additional internship opportunities. • Assessed existing clinical partners' contribution to the program. • Evaluated students in the internship program.



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Speech Language Pathologist & Audiologist

  • Jan 2008 - Dec 2014

  Israel



Israeli Military Intelligence

• Israel
• Armed Forces
• 700 & Above Employee

• 8200 Talpiyot | Classified military service

  • Sep 1995 - Dec 1997