Experience

Cachet

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Head of Marketing

  • Nov 2022 - Present



Estateguru.co

• Estonia
• Financial Services
• 1 - 100 Employee

• Pan-Group Campaign Manager

  • Nov 2020 - Sep 2022

  Coordinating and collaboration of marketing projects between HQ and the teams in operating countries. Planning strategy, coordinating, executing, summarizing and analyzing all of the pan-group digital campaign activities (main markets: Estonia, Finland, Germany, Lithuania, Latvia) in order to deliver business results. Brand development activities. Supported the creation of content for performance marketing.Responsible for B2B marketing and communication. Customer journey tests for B2B segment, website development.Managing all the pan-group events - planning, coordinating, executing, summarizing and analyzing international fairs, seminars, webinars, etc.Responsible for all Estonian marketing - planning and executing local marketing activities (campaigns, social media, emails, events).



Baas Design

• Netherlands
• Graphic Design
• 1 - 100 Employee

• Freelance Project Manager, Producer

  • Dec 2018 - Nov 2020

  Producer of all marketing materials starting from script through to the end result, taking care of all parts of the process and content (TVC, radio clips, posters, outdoor banners, web banners, etc) and on site decorations for the biggest national event of Estonia - XXVII Song and XX Dance Celebration “My Fatherland is My Love”.Interim Project manager at international service design and branding agency Brand Manual to help out mainly with Eesti Gaas rebranding project.Process management consultations for design agency AKU Collective.Project Management of e-Residency 2.0 book design and printing. Production, scenario, and copywriting for Statistics Estonia video "Data Driven Estonia".Production, scenario, and copywriting for the Government Office of Republic of Estonia video "15 years of European Union".Marketing consultations for startup GuavaHR.



Enterprise Estonia

• Non-profit Organizations

• Brand manager of Estonian Brand Services

  • Mar 2017 - Dec 2018

  Team lead creating and maintaining brand Estonia. Strategic planning and development of country brand ESTONIA and it's service environments - brand.estonia.ee, estonia.ee. Budgeting of brand development activities. Developing messages, presentations, marketing materials in cooperation with the creative team in order to introduce Estonia. Implementation of cooperation projects with public and private sector. Communication management - producing newsletters, responding to media inquiries, carrying out brand training and consultations



Nordea Bank

• Germany
• 1 - 100 Employee

• Head of Advertising

  • Jun 2012 - Mar 2017

  Developing and coordinating marketing campaigns in cooperation with agencies and Baltic countries. Development of marketing materials for POS, business gifts, etc. Event management for private banking and seminars for the SME segment. Responding to sponsorship requests. Developing and coordinating marketing campaigns in cooperation with agencies and Baltic countries. Development of marketing materials for POS, business gifts, etc. Event management for private banking and seminars for the SME segment. Responding to sponsorship requests.



Inspired Universal McCann OÜ

• Estonia
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Jan 2009 - May 2012

  Creating and executing media strategy. Target group analysis based on lifestyle and media consumption, as well as analysis of competitors’ media investments. Budgeting of media investments. Post campaign analysis. Tracking and optimizing of on-going campaigns. Price negotiations with media channels. Cooperating with creative agencies to develop campaign strategy that links together message, creative solution and appropriate media.

• Media Planner

  • May 2007 - Jan 2009

  Executing media strategy by compiling media plans, confirming all formats and timings with media channels. Supporting project managers at their daily work serving clients.