Liesl Knoesen
National Events Manager at Distell- Claim this Profile
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Afrikaans -
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English Full professional proficiency
Topline Score
Bio
Credentials
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Whisk(e)y 101 Certificate
-Jun, 2011- Oct, 2024 -
Cape Wine Academy Certificate (Wine and Brandy)
-Oct, 2006- Oct, 2024 -
Sales & Marketing Management Certificate
-Jun, 2003- Oct, 2024 -
N6 Certificate: Legal Secretary
-Dec, 1997- Oct, 2024 -
HashiCorp Certified: Terraform Associate
HashiCorpJul, 2021- Oct, 2024 -
N6 Certificate in Marketing Management
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Prince2 Foundation and Practitioner
TorqueIT
Experience
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Distell
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South Africa
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Beverage Manufacturing
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700 & Above Employee
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National Events Manager
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Jan 2015 - Present
•Manage project delivery, scope, budget and timelines. •Responsible for applying Project Management knowledge, skills, tools, and techniques to project deliverables, processes, and systems. •Manage the quality of delivered projects by understanding business needs. •Manage multiple projects smoothly, prioritizing appropriately and never letting communication standards slip. •Communicate to and manage expectations of project business sponsors and key stakeholders. •Manage day-to-day direction and coordination of projects. •Work across functional teams to ensure business alignment (internally and externally). •Lead and manage the people in the project team. •Sponsorship management: identify suitable sponsors and to get them involved in an upcoming event. •Event management: Sports Events, Industry Events, Bespoke Brand Owned Events Show less
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Creative Performance
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Somerset West
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Account Manager for Distell
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Jan 2014 - Dec 2014
• Liaising with Distell daily (Marketing and Procurement departments) • Attending weekly status meetings and any ad hoc meeting requests during the week • Managing the day-to-day requirements of the client’s branding needs • Managing all projects from the initial brief to job delivery • Drafting cost estimates (in-house software program) and receiving Distell POs • Briefing of artwork into the studio • Traffic control management in the studio • Ensuring all development artwork was within marketing code and ARA principles • Presenting artwork to the client and where required, produce mock-ups e.g. gift box with a foil finish • Receiving reverts and ensuring that artwork was updated to client’s satisfaction • Ensuring that all artwork was supplied to the client before the deadline • Uploading all final artwork to Distell Brand360 portal once final approval was obtained • Accountable for monthly billing and following up on outstanding payments • Attending annual Brand Planning workshop and presenting a creative brand review presentation for each brand • Working with strategic partners to develop, reach and maintain the brand’s objectives and strengthen brand performance • Understand brand essence, positioning, and target markets to ensure that artwork is of true value to the brand • Suggest creative solutions for the brand to assist with awareness (stand out from the clutter) • Briefing third-party suppliers if requested, managing the process, and strict quality control • Internal administrative work • Ad hoc requests, e.g. sourcing a gifts campaign competition winners, engraving the brand’s iconic feature on the gifts, gift wrapping, and personal delivery to the winners with complimentary product and branded glasses. Show less
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Account Exec
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Apr 2013 - Dec 2013
Maintain and expand relationships with existing clients and generate new business. Strategy and planning of campaigns. Building concepts & customer care solutions. Strategic account development. Deliver sales presentations and technical demonstrations (basics) to clients. Testing and liaising with the programming and audio technicians on all campaign lines for all service types. Outsourcing of campaign materials Maintain and expand relationships with existing clients and generate new business. Strategy and planning of campaigns. Building concepts & customer care solutions. Strategic account development. Deliver sales presentations and technical demonstrations (basics) to clients. Testing and liaising with the programming and audio technicians on all campaign lines for all service types. Outsourcing of campaign materials
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Distell
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South Africa
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Beverage Manufacturing
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700 & Above Employee
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Temp role: Activation Manager
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Oct 2012 - Feb 2013
•Finalizing promotional cycle campaigns planned for core brands in African countries •Coordinating the activation of the above plans with partners in-country and assisting with the implementation of these planned activities (admin and head office support for African country brand managers with the planning and implantation of their season plans: procurement, advertising agency liaison, and material delivery to African countries) •ROI / POS items for campaigns: preparing briefs per brand and per country, briefing of procurement, briefing of agencies, artwork / creative approval, actual sample approval, timeous shipping of items to international markets, delivery instructions, procurement tracking •Ensuring POS is appropriate to brand and country •Continuously monitoring projects, progress thereof and ensuring that expected delivery dates were met •Brand360: ensuring artwork was uploaded and approved, sending links to agencies to access •Maintaining an effective working relationship with the global marketing team to ensure the African Activation campaign/artwork was in line with the global look and feel •Interface: key agencies, accounts, brands •Ensuring that all projects/activations fell into allocated budgets •Monthly POS and Budgetary reporting •Raising purchase requisitions on SAP for ROI / POS •Hands-on admin support for the Marketing Manager Africa: South Show less
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Brandhouse Beverages (Pty) Ltd
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Consumer Goods
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200 - 300 Employee
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Brand Coordinator
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Feb 2008 - Oct 2012
• Marketing – per brand: ad hoc brand-specific projects internally and externally. • Events – brand specific internal and external, as well as workshops the for entire Whisk(e)y Team. • Interface: agencies/accounts counts/brands.Effective network building within all departmenensuresuring smooth ways of working. • Effective budget and SAP support – per brand and to Group Portfolio Manager. • Administration – per brand: invoices, payments, queries, travel local and international, diary management of Marketing Managers. • PA to Group Portfolio Manager - diary, office management, travel local and international, ad hoc tasks. • Generanewcomersing new comers to the team, queries, relationship building. • Ordering office supplies for myself anInquiriesmbers. Enquiries - escalation thereof • Assisted brand the eams and GPM with preparation of documents for meetings/workshops / boaTouchpointtions. Touch point person for BEE initiatives for the whole of Marketing. • Temporarily assisted the Events Team for 5 months (maternity leave vacancy) as Events coordinator from Sept 2010 – Jan 2011 where I had 3 projects of my own. Furthermore, I assisted the Senior Events Manager with planning, following up, and actioning of VIP events and gained hands-on experience on-site. Arranged weekly catch-up video conferences with out-of-town suppliers/vendors/team members. Show less
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TF Finance
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Stellenbosch
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Marketing Assistant
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Oct 2007 - Jan 2008
(COMPANY LIQUIDATED WHILST EMPLOYED) • Assisting the Marketing Director - effective planning and organization of office and diary. • Administration Marketing Dept – business cards, invoices, payments, queries, travel local and international. • Effective budget keeping and tracking for ad hoc Marketing projects. • Effective network building within all departments to ensure smooth ways of working. • Events – client golf days, gifting, product launches, yearend function, brand activation. • Print Media Advertising – searching for placing opportunities in relevant print media. • Dathe tabase keeper for sales team. • Assist with Brand Manthe agement.Assist with preparatimeetings/workshopsmeetings / workshops. • Website – manage and updated content. • Enquiries - escalation thereof Show less
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Distell
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Stellenbosch
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PA to Marketing Director
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Apr 2004 - Sep 2007
•Effective planning and management of office and diary. •Interface – key agencies, the public, consumers, business partners, and contractors. •Administration – filing, traveling locally and internationally, compiling and typing marketing reports and presentations for board meetings as well as workshops, conferences and meetings. •Assisted with the preparation of documents for meetings/workshops/board presentations. •Effective budget keeping and tracking on SAP - director’s budget for conferences, and invoices. •Events – workshops, team meetings, entire Marketing Dept Day Away sessions. •Arrange for sales teams the to take director on trade visits. •Direct link between director and Management Leadership Team reporting into him. •Effective network building within all departments to ensure smooth ways of working. •Distell Marketing Academy Booklet – distribute booklet internally to every marketing person, when revisions are made every person’s booklet needs to be updated, track that every marketing person attends the training, hand out certificates on completion of training (per module). •Minute taking and circulation thereof at weekly Marketing Leadership meeting. •Circulating the agenda of the weekly Marketing Leadership meeting. •Ordering office supplies for myself and the Marketing Director. •Enquiries - escalation thereof Show less
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Swist Group Technologies (Pty) Ltd
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Investment Management
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1 - 100 Employee
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Marketing Assistant
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Sep 2001 - Oct 2003
•Events – client luncheons and gifts, golf days, product launches, workshops, team building, internal marketing, assisted HR with arranging the year-end functions. •Marketing – procuring pamphlets, pull-up banners, and business cards. •Research – the latest developments and products in the mobile / IT industry, arranging ad hoc Brain Storming sessions to determine the target market’s demands for mobile applications. •General administration - travel for all directors, handling of confidential communication and correspondence with clients, ensuring contracts are delivered to clients on time. •Diary management for the Marketing Director. •Ad hoc secretarial requests for Marketing Director. •Enquiries - escalation thereof Show less
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Education
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Torque IT
Prince2, Foundation and Practitioner -
2007 - 2008
Boland College
Certificate, Marketing/Marketing Management, General -
2003 - 2003
Damelin College
Certificate, Sales & Marketing Management -
1996 - 1997
Stellenbosch College
National Diploma, Legal Secretary -
1990 - 1995
Gill College High School
Matriculated
Community
