Freelance Copywriter and Communications Expert

• 2021 - Present

👋Connect with me via Liesbeth@askUp.be or +32 487 487 172. First impressions matter. Words matter. Especially if your company wants to grow its visibility worldwide.🌎 I’m a freelance copywriter (English and Dutch) and international communications expert. ❤Win the hearts and minds of your customers and employees 💪Strengthen your global positioning and pitch 💹Take your communications and storytelling to the next level 💡Build thought leadership on LinkedIn and with the media All clients get my close to 20 years of international experience in communications and copywriting. Up stands for growth, positivity and visibility. 👉Visit www.askUp.be for more info. Show less

Senior Communications Manager

• Jan 2014 - Nov 2020

Focus: B2B healthcare and B2C personal health businesses (2015-2020), Innovation & Design (2014) in Global Integrated Communications team (Philips International)• Copywriting, messaging development and content creation for various internal and external audiences• Build Philips’ reputation as a leader in health technology by developing and implementing B2B and B2C communications based on storytelling, authentic content and thought leadership • Foster cross-functional collaboration and empower internal and external dialogue by advising leaders and employees• Create engaging multichannel content for employees, key stakeholders, customers and media together with businesses, clinicians, marketers, researchers and designers Show less

Communications Manager

• Jun 2010 - Dec 2013

• Lead B2B and B2C Lighting communications and content creation• Orchestrate online influencer program and maintain relationships with third party stakeholders • Support management teams with communication tools and counsel executives for media interviews with journalists and trade media• Won multiple awards for Philips’ Rijksmuseum “New light on old masters” B2B campaign: Global SABRE Award - World’s Top 50 PR Programs, EMEA SABRE Award and European Excellence Award

Account Supervisor

• Feb 2008 - Mar 2010

Grayling (Atomic PR) Account Supervisor (September 2009 - March 2010) Senior Account Executive (February 2008 - September 2009) Technology Agency of the Year by The Holmes Report, outcomes-focused through measurement and benchmarking (ComContext) Accounts I oversaw ranged from predominantly start-ups and web-based companies in the following industries: technology, travel (Expedia group), non-profit, women's healthcare, sustainability, home & construction, entertainment, fitness, internet safety, online marketing • Provide counsel to clients’ executives and marketing teams: develop PR plans after market research and analysis of communications landscape for clients and their competitors • Coach account teams: motivate team, review and edit writing, provide constructive feedback to ensure quality • Create media strategies and tactics to launch products and services for corporations and start-ups, develop messaging and story angles Show less

Account Executive

• Jan 2007 - Feb 2008

GCI Group (Cohn & Wolfe) Account Executive (November 2007 - February 2008) Assistant Account Executive (January 2007 - November 2007) I received the GCI Staff Award for "Outstanding Media Relations" Accounts I worked on include Sony Pictures, Walt Disney & 20th Century Fox Home Entertainment, Sony BMG, Pioneer Electronics, Comcast • Pitch pre-briefings, interviews with talent, filmmakers and executives • Curate content for blog HollywoodinHiDef.com for Sony, Fox and Disney Home Entertainment • Write press and new business materials, PR plans, activity reports, briefing books, Web copy Show less

Internship Corporate Communications & Public Affairs

• Jun 2006 - Jul 2006

Six-week PR agency internship preceded by two-week media tour in China (Shanghai, Beijing) Six-week PR agency internship preceded by two-week media tour in China (Shanghai, Beijing)

Internship Consumer PR / Annenberg Leadership Program

• Jan 2006 - Apr 2006

Mentor Program with Ron Rogers, CEO The Rogers Group (Rogers I Ruder Finn) through Annenberg Leadership Award Mentor Program with Ron Rogers, CEO The Rogers Group (Rogers I Ruder Finn) through Annenberg Leadership Award

Internship

• Nov 2005 - Nov 2005