Experience

Bonduelle Northern Europe

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head of Category Development (3 FTE)

  • Aug 2021 - Present

• Category Development Manager

  • Jul 2018 - Jul 2021



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Consultant Shopper Research

  • Jan 2015 - Jun 2018

  Specialized in (shopper) custom research.Responsible for sales and contact with (FMCG, Retail and Personal Care) clients and advise them with their (shopper) issues. Deliver insights in the shopper, the shopper journey, market developments, trends, consumer perceptions of categories, and changing forces in the marketplace. Helping anticipating on the future: discover opportunities for your business based on a strong framework.

• Associate Consultant Custom Research FMCG

  • Jan 2012 - Dec 2014

  Responsible for sales and contact with (FMCG, Retail and Personal Care) clients and advise them with their marketing issues. Set-up qualitative and/or quantitative studies, analyzing, reporting and presentations. Business to business and business to consumer. Covering various areas like: new product development, commercial testing, customer satisfaction research, customer journeys, image studies, U&A studies etc.

• Senior Project Manager Custom Research FMCG

  • Jan 2010 - Dec 2011

  Responsible for (large) quantitative and/or qualitative studies within the FMCG market.

• Teamleader Projectmanagers Custom Research

  • Jan 2008 - Dec 2009

  Leading and coaching a team of 10 project managers in relation to operational and commercial processes with respect to custom research.

• Projectleider Custom Research

  • Apr 2003 - Dec 2007

  Responsible for (large) quantitative and/or qualitative studies. Served various customers in different industries, like: consumer durables, retail, finance, FMCG, personal care, healthcare and government.



Bosch Rexroth

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Bedrijfsadministratief medewerkster

  • Nov 2002 - Mar 2003



Bosch Rexroth

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Bedrijfseconomisch medewerkster

  • Sep 2001 - Apr 2002