Liela Hafez
Ad Operations Associate at GroupM- Claim this Profile
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Arabic Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
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Credentials
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Campaign manager 360 Certification Exam
GoogleSep, 2022- Sep, 2024 -
Google Ads Creative Certification
GoogleMay, 2022- Sep, 2024 -
Google Ads Search Certification
GoogleMay, 2022- Sep, 2024 -
Google Analytics Individual Qualification
GoogleApr, 2022- Sep, 2024 -
CPR/AED/First Aid
NYC Department of Parks & RecreationJun, 2016- Sep, 2024 -
Teaching English as a Foreign Language (TEFL)
The TEFL Org | Market Leading Provider Of Courses To Teach English As A Foreign Language
Experience
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Ad Operations Associate
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Jun 2022 - Present
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Company Owner
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Aug 2021 - Present
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COOP
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United States
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Real Estate
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Digital Marketing Fellow
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Feb 2022 - Jun 2022
-Run two paid social ads alongside a team to gain brand awareness for Kevin Robert Designs -Devoted 200+ hours to expand digital marketing skills such as SEO, SEM, paid social, and media planning -Collaborated with industry professionals to create & execute digital strategies for a client project -Run two paid social ads alongside a team to gain brand awareness for Kevin Robert Designs -Devoted 200+ hours to expand digital marketing skills such as SEO, SEM, paid social, and media planning -Collaborated with industry professionals to create & execute digital strategies for a client project
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NYC Department of Parks & Recreation
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United States
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Government Administration
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700 & Above Employee
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Lifeguard
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Jun 2016 - Jun 2022
Seasonal Job Seasonal Job
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FIG
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United States
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Software Development
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1 - 100 Employee
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Art Direction & Presentation Designer Intern
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Jun 2021 - Dec 2021
-Brainstormed & set up briefs and decks for 4 clients, which ranged from product-based to healthcare, which provided my team with a more organized file for presentations -Utilized my research and tech skills to search for elements for inspiration and mood boards, which I used to communicate my ideas and visions for an ad to my team -Collaborated hand in hand with a copywriter to create 2 social media captions and mocks for Kettle One using storytelling techniques -Aided my supervisor in visually editing and putting together a book that helps children cope with the stresses of moving to a new home for Zillow Show less
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4A's
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United States
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Advertising Services
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100 - 200 Employee
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MAIP Student Fellow
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Jan 2021 - Aug 2021
-Engaged is a 12-week virtual training series about topics in advertising such as understanding target audience & creative strategy -Attended MAIP Labs with cross-country agencies to develop professional work skills like collaboration & team management -Coordinated with other fellows to complete a practice brief for Jollibee & created a mock OOH ad using data from the strategy team -Engaged is a 12-week virtual training series about topics in advertising such as understanding target audience & creative strategy -Attended MAIP Labs with cross-country agencies to develop professional work skills like collaboration & team management -Coordinated with other fellows to complete a practice brief for Jollibee & created a mock OOH ad using data from the strategy team
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imre
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Canada
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Software Development
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Creative Intern
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Feb 2021 - May 2021
-Designed & illustrated weekly social posts for Imre's Instagram to increase instagram engagement -Attended daily meetings with the design and strategy team to come up and communicate ideas on strategic approaches to client problems and progress updates -Worked with strategy intern to create a deck for Blue Apron to display solutions to their issue of decreasing subscribers and presented our brief to the strategy and creative team -Designed & illustrated weekly social posts for Imre's Instagram to increase instagram engagement -Attended daily meetings with the design and strategy team to come up and communicate ideas on strategic approaches to client problems and progress updates -Worked with strategy intern to create a deck for Blue Apron to display solutions to their issue of decreasing subscribers and presented our brief to the strategy and creative team
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Global Girlhood
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Content Creation
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Jul 2020 - Nov 2020
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Imagine This Women's International Film Festival
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United States
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Entertainment Providers
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Animator
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Jul 2020 - Sep 2020
-Designed storyboard composition to complete film festival opening animation which was used as the welcome video to introduce the festival -Provided hand-drawn animation (2-D) for television & cinematic use in the 2020 film festival -Utilized video editing techniques like action cuts to create interesting opening credits which had 25% higher engagement than the previous year. -Designed a banner using brand colors to be used on the company's website -Designed storyboard composition to complete film festival opening animation which was used as the welcome video to introduce the festival -Provided hand-drawn animation (2-D) for television & cinematic use in the 2020 film festival -Utilized video editing techniques like action cuts to create interesting opening credits which had 25% higher engagement than the previous year. -Designed a banner using brand colors to be used on the company's website
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Barista
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Dec 2019 - Jul 2020
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Cocoa Grinder
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United States
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Retail
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1 - 100 Employee
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Barista
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Sep 2018 - May 2019
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Barista
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Sep 2018 - Apr 2019
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Olympia Sports Camp
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Canada
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Recreational Facilities
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1 - 100 Employee
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Assistant Swim Coach
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Sep 2016 - Jan 2017
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Summer Camp Counselor Volunteer
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Jul 2013 - Aug 2013
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Education
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Queens College
Bachelor of Fine Arts - BFA, Design and Visual Communications, General -
Brooklyn Technical High School