Liela Hafez

Ad Operations Associate at GroupM
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Contact Information
Location
New York City Metropolitan Area
Languages
  • Arabic Native or bilingual proficiency
  • Spanish Limited working proficiency

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Credentials

  • Campaign manager 360 Certification Exam
    Google
    Sep, 2022
    - Sep, 2024
  • Google Ads Creative Certification
    Google
    May, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google
    May, 2022
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2022
    - Sep, 2024
  • CPR/AED/First Aid
    NYC Department of Parks & Recreation
    Jun, 2016
    - Sep, 2024
  • Teaching English as a Foreign Language (TEFL)
    The TEFL Org | Market Leading Provider Of Courses To Teach English As A Foreign Language

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Ad Operations Associate
      • Jun 2022 - Present
    • Company Owner
      • Aug 2021 - Present
    • United States
    • Real Estate
    • Digital Marketing Fellow
      • Feb 2022 - Jun 2022

      -Run two paid social ads alongside a team to gain brand awareness for Kevin Robert Designs -Devoted 200+ hours to expand digital marketing skills such as SEO, SEM, paid social, and media planning -Collaborated with industry professionals to create & execute digital strategies for a client project -Run two paid social ads alongside a team to gain brand awareness for Kevin Robert Designs -Devoted 200+ hours to expand digital marketing skills such as SEO, SEM, paid social, and media planning -Collaborated with industry professionals to create & execute digital strategies for a client project

    • United States
    • Government Administration
    • 700 & Above Employee
    • Lifeguard
      • Jun 2016 - Jun 2022

      Seasonal Job Seasonal Job

    • United States
    • Software Development
    • 1 - 100 Employee
    • Art Direction & Presentation Designer Intern
      • Jun 2021 - Dec 2021

      -Brainstormed & set up briefs and decks for 4 clients, which ranged from product-based to healthcare, which provided my team with a more organized file for presentations -Utilized my research and tech skills to search for elements for inspiration and mood boards, which I used to communicate my ideas and visions for an ad to my team -Collaborated hand in hand with a copywriter to create 2 social media captions and mocks for Kettle One using storytelling techniques -Aided my supervisor in visually editing and putting together a book that helps children cope with the stresses of moving to a new home for Zillow Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • MAIP Student Fellow
      • Jan 2021 - Aug 2021

      -Engaged is a 12-week virtual training series about topics in advertising such as understanding target audience & creative strategy -Attended MAIP Labs with cross-country agencies to develop professional work skills like collaboration & team management -Coordinated with other fellows to complete a practice brief for Jollibee & created a mock OOH ad using data from the strategy team -Engaged is a 12-week virtual training series about topics in advertising such as understanding target audience & creative strategy -Attended MAIP Labs with cross-country agencies to develop professional work skills like collaboration & team management -Coordinated with other fellows to complete a practice brief for Jollibee & created a mock OOH ad using data from the strategy team

    • Canada
    • Software Development
    • Creative Intern
      • Feb 2021 - May 2021

      -Designed & illustrated weekly social posts for Imre's Instagram to increase instagram engagement -Attended daily meetings with the design and strategy team to come up and communicate ideas on strategic approaches to client problems and progress updates -Worked with strategy intern to create a deck for Blue Apron to display solutions to their issue of decreasing subscribers and presented our brief to the strategy and creative team -Designed & illustrated weekly social posts for Imre's Instagram to increase instagram engagement -Attended daily meetings with the design and strategy team to come up and communicate ideas on strategic approaches to client problems and progress updates -Worked with strategy intern to create a deck for Blue Apron to display solutions to their issue of decreasing subscribers and presented our brief to the strategy and creative team

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Content Creation
      • Jul 2020 - Nov 2020
    • United States
    • Entertainment Providers
    • Animator
      • Jul 2020 - Sep 2020

      -Designed storyboard composition to complete film festival opening animation which was used as the welcome video to introduce the festival -Provided hand-drawn animation (2-D) for television & cinematic use in the 2020 film festival -Utilized video editing techniques like action cuts to create interesting opening credits which had 25% higher engagement than the previous year. -Designed a banner using brand colors to be used on the company's website -Designed storyboard composition to complete film festival opening animation which was used as the welcome video to introduce the festival -Provided hand-drawn animation (2-D) for television & cinematic use in the 2020 film festival -Utilized video editing techniques like action cuts to create interesting opening credits which had 25% higher engagement than the previous year. -Designed a banner using brand colors to be used on the company's website

    • Barista
      • Dec 2019 - Jul 2020
    • United States
    • Retail
    • 1 - 100 Employee
    • Barista
      • Sep 2018 - May 2019

    • Barista
      • Sep 2018 - Apr 2019

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Assistant Swim Coach
      • Sep 2016 - Jan 2017
    • Summer Camp Counselor Volunteer
      • Jul 2013 - Aug 2013

Education

  • Queens College
    Bachelor of Fine Arts - BFA, Design and Visual Communications, General
    2017 - 2021
  • Brooklyn Technical High School
    2012 - 2016

Community

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