Experience

Tel Aviv University

• Israel
• Higher Education
• 700 & Above Employee

• Lecturer

  • Jan 2019 - Present

  Lecture in the fields of Advertising, Marketing and Visual Communications

• Researcher

  • Jun 2018 - Present

  • Conducting and analyzing interviews, operating eye tracking experiments (including UX & UI experiments) and analyzing users’ meta-data using NewsWhip platform. • Analyzing textual and visual data as part of an international comparative study • Collecting and analyzing visual data.


Men & Nature Museum
• Board Member

  • Jan 2020 - Present


Reichman University (IDC Herzliya)

• Israel
• Higher Education
• 1 - 100 Employee

• Teaching Assistant

  • Sep 2019 - Mar 2021

  Teaching assistant for marketing studies Teaching assistant for marketing studies



Lapam Israel's Government Advertising Agency

• Israel
• Media Production
• 1 - 100 Employee

• Global Advertising Account Executive

  • Jan 2015 - Jun 2018

  • Planning, designing and launching offline and online campaigns in Europe and the US.• Managing large scale projects in several countries simultaneously.• Working with creative, media and research agencies in various countries. • Planning short-term and long-term advertising and marketing strategies.

• Advertising Account Manager

  • Apr 2012 - Jan 2015

  *Management processes and advertising campaigns. *Managing the advertising budget of the Ministry of Finance, the National Road Safety Authority, National Insurance Institute and the Ministry of Foreign Affairs.

• Project Manager

  • Nov 2011 - May 2012

  Management company's advertising on Google and Facebook

• Digital advertising manager

  • Feb 2010 - Apr 2012



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• IDF Spokesperson Unit

  • Mar 2007 - Jan 2010

  *Film productions budget management. *Supervision of the IDF advertising media. *Film productions budget management. *Supervision of the IDF advertising media.