Experience

Empowerly

• Portugal
• IT System Custom Software Development
• 1 - 100 Employee

• CEO & Co-Founder

  • Aug 2021 - Present



Growth Geek

• Portugal
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer / Founder

  • Aug 2021 - Present



EPC Masters

• Malta
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2019 - Aug 2021

  Recruiting new affiliates/ partners and affiliate networks for our platforms (TrafficMansion, DatingFactory, Geoearnings, and TrafficBull) and build valuable relationships with all of them.Traveling worldwide to attend relevant industry trade shows to build meaningful and long-lasting relationships with business partners.Determining annual gross-profit plans by implementing sales strategies; analyzing trends and results.Establishing sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products.Increasing sales volume and revenue/profit targets by keeping current with the dating industry, changing trends, economic indicators, and competitors.Strategic planning and implementation of the overall business strategy, long and short term plansHiring, managing, and training the rest of the teamManaging the different digital marketing channels and overall budgetForecasting sales performance trends and act proactively to increase market segmentLiaising with Product, Design, and other stakeholders to increase client satisfaction through cohesive strategiesChief Motivational officer!

• Director Of Operations

  • Sep 2019 - Oct 2019

• Monetization Manager

  • Mar 2017 - Sep 2019

  Driving the overall planning and management of internal area traffic monetization, integration with core systems, and using all tools at hand to maximize KPIs. Network advertising management as the publisher on a network of over 100K websites. Daily alignment with stakeholders' input and overall business strategic direction.Affiliate management - developing strategy to grow revenue through managing members area traffic for multiple VIP affiliates, building strong and lasting relationships. Driving retention and system development by analyzing data metrics and innovative ideas to improve the end product. Focused on optimizing conversions and maximizing revenue. Managing internal cross-functional projects, closely cooperating with the development team.The Company is active in the field of Sales and Marketing for a number of white-label online platforms (Traffic Mansion, Dating Factory, and Geoearnings) which enable third parties to market websites by these platforms – currently mainly dating sites.



Awards International

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of Marketing and Communications

  • Jun 2016 - Feb 2017

  Leading the company marketing, product, and web development team covering the markets of the UK and MENA. Dedicated to providing customers with an amazing digital experience across all touchpoints. Planning and implementing the digital transformation of the company across all teams. Responsible for writing and implementing the 5-year rolling business plan. Developing integrated strategies and marketing plans based on market intelligence, competitive analysis, segmentation, activity plans, budgets, brand values, and SMART objectives.Visioning and concept development of campaigns, ensuring amazing UX and designs, innovative and engaging content, optimized SEO, social media engagement, and sales funnel optimization.Team leadership –inspiring people for professional growth, providing clear guidance and goals for them and their direct reports. Coach direct reports gaining maximum output and efficiency of the team. Guidance of the team publishing CXM UK and CXM world magazines.



Arbeiter Samariter Bund e.V. in South Eastern Europe

• Bosnia and Herzegovina
• Civic and Social Organizations
• 1 - 100 Employee

• Communication & Organizational Development Consultant

  • Aug 2015 - May 2016

  Accountable for a range of consulting services for ASB and partnering NGO organizations: development of communication, marketing, and digital strategy, management on the development and implementation of key strategies, and training for creating and sustaining a high-performing organization. Providing coaching, facilitation, team development, whole systems analysis, process engineering, and organizational development services to orchestrate cultural development and organizational change initiatives that address corporate goals and strategies. Focused on establishing organizational cohesion, health, and flexibility. Development consultant for ASB subsidiaries - Southeastern Europe.



Represent Communications

• Serbia
• Public Relations and Communications Services
• 1 - 100 Employee

• Group Account Manager

  • Feb 2013 - Jul 2015

  Strategic communication and marketing guidance for a group of clients ranging from startups to international blue-chip corporations (b2b and b2c), resulting in multiple award-winning campaigns.Clients: American Chamber of Commerce, Hemofarm - STADA, Telenor, Roche, Carrefour, Hypo Alpe-Adria-Bank, MK Group, Nelt, Strauss Adriatic, MK Mountain Resort, Coca-Cola. Leadership and constant improvement of a team of highly skilled consultants (seven direct subordinates – Account and Digital teams) managing multiple projects and clients. Impacted professional development of each on the team. Increased business unit revenue by 65% by utilizing opportunities in new projects for existing clients while acquiring new business. Continuous improvement of the quality of existing services and working on introducing and implementing new services – primarily in digital.Coordination of Public Affairs Sector.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• PR & Digital Marketing Manager

  • Oct 2008 - Feb 2013

  Directed markets: SEE (Serbia, Kosovo, Montenegro, Macedonia, and Albania).Brands: NIVEA, NIVEA MEN, Eucerin, Labello, Hansaplast, AtrixStrategic planning and tactical implementation of communication and digital marketing of the Company and its brands. Increased ROI in the first year over 300%; on following years increase kept constant positive trend each year. Successfully fostered integrated communication on dedicated projects – including ATL, BTL, Digital, internal, PR, event, and trade marketing. Established PR& Digital Marketing department. External digital and creative agencies guidance. Managing, implementing, and driving digital strategy across channels; primarily focused on content development, own channels building, integrated search (SEO & SEM), social engagement, and support for brand teams on digital campaigns. Created the new PR effectiveness tool now being used in BDF widely. Set up procedures for the CEE region. Managing internal communication. Day to day across areas of responsibility, including managing the workflow between the agency and internal teams. Customer relationship management - supervised consumer info line outsourced team and built the love for the brands through honest communication on all digital channels.As a respected professional, I lectured to FON students, called by the dean's office.



Hochegger - Burson-Marsteller Affiliate Company

• PR consultant

  • May 2007 - Oct 2008

  Clients: Dr. Oetker, Austrian Post, Lufthansa, Intermarché, Vip Mobile – Account Executive Bayer Schering Pharma, Raiffeisen Investment, Merkur Insurance, Kapsch – project based Clients: Dr. Oetker, Austrian Post, Lufthansa, Intermarché, Vip Mobile – Account Executive Bayer Schering Pharma, Raiffeisen Investment, Merkur Insurance, Kapsch – project based



PROMINENT Agency

• PR executive

  • Jan 2004 - Aug 2006

  Clients: Procter & Gamble – Account Executive. Master Card, Valentino, Max Factor, Boss, Lacoste, Cavalli, Shiseido, Collistar, Puma, Pal Zileri, Facis, Ford, Mitsubishi Motors, Verica Rakočević – project-based Clients: Procter & Gamble – Account Executive. Master Card, Valentino, Max Factor, Boss, Lacoste, Cavalli, Shiseido, Collistar, Puma, Pal Zileri, Facis, Ford, Mitsubishi Motors, Verica Rakočević – project-based