Lidija Popović
Senior Marketing Associate at Mapei Srbija- Claim this Profile
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English Full professional proficiency
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Spanish Professional working proficiency
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Russian Elementary proficiency
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Serbian Native or bilingual proficiency
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Bio
Experience
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Mapei Srbija
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Serbia
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Wholesale Building Materials
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1 - 100 Employee
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Senior Marketing Associate
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Apr 2019 - Present
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Marketing Associate
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Apr 2016 - Apr 2019
Creation of annual marketing budget in coordination with sales management and financial controlling. Strict budget control, cost tracking, forecasting, analyzing variances. Planning and implementing marketing and advertising activities. Financial and operational reporting to head office on quarterly basis. Managing complete communication with company marketing department based in Italy. Reviewing and approving marketing-related incoming invoices. Managing daily administrative tasks related to marketing activities. Provide planning, logistical and administrative coordination for corporate events, customer visits to headquarters, fairs, seminars, courses., etc.. Developing and implementing merchandising and other trade promotion activities such as POS fitting, visibility tools, vehicle branding etc. Overseeing promotional items stock and placing orders in line with the budget. Determine quantity and timing of deliveries. Planning, developing and supervising content creation for press, web advertising and digital channels including social media accounts. Updating content on company website. Coordinate translation, updating and production of technical documents such as product datasheets, catalogues, brochures, leaflets, user manuals etc. Plan, manage content, write articles, manage other writers, coordinate outsourcing agencies involved and supervise production process of publication “Svet Mapei”. Discover and engage with trustworthy outsourcing agencies and suppliers. Show less
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Armstrong Building Products
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United Kingdom
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Consumer Goods
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1 - 100 Employee
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Advertising Correspondent Central Europe South
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Nov 2011 - Dec 2015
Assist planning and executing yearly promotional activities and advertising campaigns.Work with creative and sales team to timely support planned activities with program deliverables.Design and produce / coordinate production of collateral materials such as online and print advertisements, banner ads, press releases, promotional displays, brochures, posters, direct mail pieces etc.Promotional event planning and execution.Monitor and analyze sales promotion results, track budget and expenses. Show less
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Technical project support
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Apr 2006 - Dec 2015
Create and deliver client deliverables such as plans, dimensional 2D/3D drawings, installation drawings or 3D renderings.
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Internal Technical Sales – Project Support
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Nov 2011 - Oct 2015
Research, identify and track project opportunities in commercial property market.Project collection, evaluation and pre-selection.Identifying potential parties and their importance in decision making.Create and maintain project database.Communicate project opportunities with sales team.Project review and follow-up.
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Project manager
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Oct 2004 - Apr 2006
Managing construction site activities related to interior finishing works. Directing and supervising the work of sub-contractors. Preparing project specific technical details and installation drawings when required. Attending project site meetings. Maintaining construction project documentation such as project diaries and project correspondence. General project advising and technical support, presentation of company’s products and services to clients. Developing and maintaining professional relationships with clients. Preparing commercial offers and price quotations. Show less
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Student apprentice
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Jun 2002 - Apr 2003
Protection of cultural heritage Protection of cultural heritage
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IAESTE exchange student
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Aug 2001 - Oct 2001
Architectural and urban design Architectural and urban design
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Education
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H.art development center d.o.o. & Blanchard Serbia
Situaciono rukovođenje (SLII) -
SKILLS Innovative Learning Experience
Program za razvoj menadžerskih veština -
Forum Media
Stručnjak za upravljanja podacima o ličnosti / Personal data protection expert, Personal data protection -
WiFi Insititute Serbia / ADA Construction Academy Professional Training Program
Green Job Specialist, Renewable Energy Sources and Passive House Design -
Faculty of Architecture of the University of Belgrade
M. Arch., Architectural Design, Urbanism, History of Architecture & Art -
XIII beogradska gimnazija
Social sciences