Lidija Popović

Senior Marketing Associate at Mapei Srbija
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Contact Information
us****@****om
(386) 825-5501
Location
Serbia, RS
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Russian Elementary proficiency
  • Serbian Native or bilingual proficiency

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Experience

    • Serbia
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Senior Marketing Associate
      • Apr 2019 - Present

    • Marketing Associate
      • Apr 2016 - Apr 2019

      Creation of annual marketing budget in coordination with sales management and financial controlling. Strict budget control, cost tracking, forecasting, analyzing variances. Planning and implementing marketing and advertising activities. Financial and operational reporting to head office on quarterly basis. Managing complete communication with company marketing department based in Italy. Reviewing and approving marketing-related incoming invoices. Managing daily administrative tasks related to marketing activities. Provide planning, logistical and administrative coordination for corporate events, customer visits to headquarters, fairs, seminars, courses., etc.. Developing and implementing merchandising and other trade promotion activities such as POS fitting, visibility tools, vehicle branding etc. Overseeing promotional items stock and placing orders in line with the budget. Determine quantity and timing of deliveries. Planning, developing and supervising content creation for press, web advertising and digital channels including social media accounts. Updating content on company website. Coordinate translation, updating and production of technical documents such as product datasheets, catalogues, brochures, leaflets, user manuals etc. Plan, manage content, write articles, manage other writers, coordinate outsourcing agencies involved and supervise production process of publication “Svet Mapei”. Discover and engage with trustworthy outsourcing agencies and suppliers. Show less

    • United Kingdom
    • Consumer Goods
    • 1 - 100 Employee
    • Advertising Correspondent Central Europe South
      • Nov 2011 - Dec 2015

      Assist planning and executing yearly promotional activities and advertising campaigns.Work with creative and sales team to timely support planned activities with program deliverables.Design and produce / coordinate production of collateral materials such as online and print advertisements, banner ads, press releases, promotional displays, brochures, posters, direct mail pieces etc.Promotional event planning and execution.Monitor and analyze sales promotion results, track budget and expenses. Show less

    • Technical project support
      • Apr 2006 - Dec 2015

      Create and deliver client deliverables such as plans, dimensional 2D/3D drawings, installation drawings or 3D renderings.

    • Internal Technical Sales – Project Support
      • Nov 2011 - Oct 2015

      Research, identify and track project opportunities in commercial property market.Project collection, evaluation and pre-selection.Identifying potential parties and their importance in decision making.Create and maintain project database.Communicate project opportunities with sales team.Project review and follow-up.

    • Project manager
      • Oct 2004 - Apr 2006

      Managing construction site activities related to interior finishing works. Directing and supervising the work of sub-contractors. Preparing project specific technical details and installation drawings when required. Attending project site meetings. Maintaining construction project documentation such as project diaries and project correspondence. General project advising and technical support, presentation of company’s products and services to clients. Developing and maintaining professional relationships with clients. Preparing commercial offers and price quotations. Show less

    • Student apprentice
      • Jun 2002 - Apr 2003

      Protection of cultural heritage Protection of cultural heritage

    • IAESTE exchange student
      • Aug 2001 - Oct 2001

      Architectural and urban design Architectural and urban design

Education

  • H.art development center d.o.o. & Blanchard Serbia
    Situaciono rukovođenje (SLII)
    2022 -
  • SKILLS Innovative Learning Experience
    Program za razvoj menadžerskih veština
    2021 - 2021
  • Forum Media
    Stručnjak za upravljanja podacima o ličnosti / Personal data protection expert, Personal data protection
    2019 -
  • WiFi Insititute Serbia / ADA Construction Academy Professional Training Program
    Green Job Specialist, Renewable Energy Sources and Passive House Design
    2012 - 2013
  • Faculty of Architecture of the University of Belgrade
    M. Arch., Architectural Design, Urbanism, History of Architecture & Art
    1997 - 2003
  • XIII beogradska gimnazija
    Social sciences
    1993 - 1997

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