Junior Digital Marketing Manager

• Jan 2021 - Present

Product Manager

• Feb 2020 - Dec 2020

• Product management, NPD – creating and developing product strategy;• E-Commerce projects: Ozon, Yandex market, Apteka.ru, Eapteka.ru, etc. (Preparing brand materials, listing of new products, SEO, development and adaptation of creative materials, ad campaigns);• Working with external digital agencies to implement clear, consistent communications and cost-effective measurable digital campaigns (OLV, Display, Social media, SEM, Special digital projects, etc.) for key brands; • Analyzing data and marketing results. Researching keywords relevant to marketing efforts of products, etc.;• Creating content for promotional channels (Online and offline);• ATL/BTL advertising activities;• Coordination as well as set-up of 2 brand web-sites with implemented e-com functions.

Junior Product Manager

• Jul 2019 - Jan 2020

• Launching a company web-site (Creation of product cards, updating relevant product information on the site);• Evaluating a company assets for mobile performance and optimal search engine rankings;• Developing unique content for company site, social media relating to particular product to improve presence and brand awareness;• Using web analytics software (Google Analytics, Yandex Metrika, SimilarWeb, Google Trends, etc.) to monitor performance of own and competitors' websites and make recommendations for improvement based on data insights;• Bench marking analysis.