Lidia Gofman

Senior Event Manager at EMTG BUYBRAND projects
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU

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Николай Карасев

Лидия Гофман - настоящий профессионал своего дела. Ее отличают клиентоориентированный подход, глубокое знание выставочного безнеса и отраслевых рынков, позитивность и способность решить любые, даже самые нестандартные ситуации.

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Experience

    • Events Services
    • 1 - 100 Employee
    • Senior Event Manager
      • Jan 2018 - Present

      Direction of the overall planning and strategy for events for an organization. Defines the goals, sales, success metrics and messaging for events. Implementation of the best practices and develops planning standards, policies and procedures for events. Developing of the network of vendors. Managing through cross-functional team (three subordinate managers) Maintaining a steady pipeline sales by networking with own broad portfolio of clientele. Integration of a CRM system Fulfillment of KPIs for sales (1000+ customers) Achievements: 1. In 2018 CRM system integration provided 10% increase in the profit of BUYBRAND projects. 2. SVSh case (for 3 years, increased the contract from 300,00 ₽ to 2,000,000 ₽). 3. Mobitruck case (for 3 years, increased the contract from 500,000 ₽ to 5,000,000 ₽). Show less

    • Project Executive
      • Jun 2016 - Present

       Project management in the area of design, branding, digital (sites, landing pages, banner ad, video production), printing production, promo materials, POS materials, commercial spaces, exhibition stands (20+ monthly)  Achievement of sales targets. Communicate and meeting with key persons for making decision, presentations, critical design review. Portfolio is available  Team direction (3 manages). Agile method for project realisation  Briefing, calculation, vendor selection and teamwork at all project implementation phase, accounting. Work space visiting and work control, quality audit  Creative concept creation, testing of creations. Research practice by using on-line services  Organisation of taking part in leading events of marketing, ads, PR in Moscow and St.-Petersburg (4+ monthly). Production for events  Solid base of vendors. Knowledge of technologies of branding and printing production. Achievements: 1. New client is Gazprom neft contract valued at sum over 2 mln rubles 2. New client is LokoTech contract valued at sum over 2 mln rubles 3. Introduction MASTERSKAYA in jury of Festival of Ad and Marketing Communications Silver Mercury. Show less

    • Business Development Manager
      • Sep 2015 - May 2016

       Development of sales  Monitoring and brand reputation management. Competitor analysis  Development and implementation of events for promotion of equipment at the market (professional exhibitions, seminars, trainings, at the clients work spaces as well)  Organisation of media publications. Communication with journalists, interpreters. Copywriting of articles, news, press-releases  Organisation of video production, communication with vendors. Copywriting of scripts and interviewing  Site management (filling with content). Development of email companies (schedule, email design, content)  Ad materials preparing, design of leaflets, catalogues, price-lists, branding of promo materials, communication of vendors  Organsiation of corporate trainings. Achievements: 1. Get back two clients, contracts valued at sum over 6 mln rubles 2. Organisation of participation in branch exhibition with budget 7 mln rubles. Show less

  • Primexpo
    • Saint-Petersburg, Moscow, Russia
    • Project Development Manager
      • Feb 2012 - Aug 2015

       Researching, development, arrangement and realization of new projects  Monitoring and brand reputation management. Competitor analysis  Working out of brand codes of projects, description of value landmarks, consolidation of brands at the leading positions  Projects strategy development. Working out of strategic reports  B2B sales (over 500 clients). Communicate and meeting with key persons for making decision, presentations, negotiations. Sales to foreign clients as well (Germany, GB, China, India, USA, France, Italy).  Accounting by 1C  Organisation of partners, sponsors and state support. Involvement of branch associations, unions, non commercial partners Achievements: 1. Development of client from contract 500 thousand rubles to contract 5 mln rubles in 3 years 2. In 2011 launched new section of project and increased revenue by 5% 3. Launched international conference, number of attandees 100+ 4. In 2013 and 2015 project ExpoElectronica was recognized the best exhibition in Russia in the themes Electronics and components in all nominations. Show less

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Sales Manager
      • Jul 2004 - Feb 2012

       B2B sales Cold calls, presentation. Communicate and meeting with clients, presentations, negotiations Accounting by 1C, tracking the debtAchievements:In 2006 was awarded the Project of the Year of ITE Group.

    • Marketing Manager
      • Feb 2002 - Jul 2004

      Exhibition PR and advertising organization; closer cooperation with mass media, associations, profession unions, nonprofit partnerships; networking with authors, journalists, translators;; copyrighting; communication with design department.

  • Trade and Industry Publishing house
    • Saint-Petersburg, Russia
    • Marketing Manager
      • Jun 2000 - Feb 2002

      Продвижение печатных изданий; обеспечение присутствия печатных изданий на отраслевых федеральных и региональных выставках, форумах, конференциях, в том числе зарубежных; переговоры с партнерами; администрирование (бюджетирование, договоры, отчетность); организация пребывания представителей издательского дома в городах проведения мероприятий.  Promotion of magazines and newspapers at the Federal and regional exhibitions, forums, conferences  Involvement of partners, meeting and negotiations. Budgeting, contract conclusion, accounting  Organisation and administration of the stay of publishing house team during the events. Show less

Education

  • Saint Petersburg State University of Aerospace Instrumentation
    1998 - 2003
  • Saint-Petersburg State University of Culture and Arts
    Museologist
    2009 - 2012

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