Experience

Compare Your Footprint.com

• United Kingdom
• Environmental Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2020 - Present

  Compare Your footprint provides the highest quality carbon footprint calculation software and expertise to help organisations to meet their climate ambitions. I'm responsible for raising the profile and reach of the company to meet its mission to help as many organisations as possible to make the just transition to a sustainable world. Compare Your footprint provides the highest quality carbon footprint calculation software and expertise to help organisations to meet their climate ambitions. I'm responsible for raising the profile and reach of the company to meet its mission to help as many organisations as possible to make the just transition to a sustainable world.



Shell Like Marketing

• Advertising Services

• Director

  • Dec 2015 - Present

  Experience of entire marketing and PR journey including brand strategy, building and positioning, digital communications strategy and implementation, UX/Design, customer journey mapping, customer Relationship Management (CRM), event design, management and promotion and media and public relations. More recently I've been involved in conducting research and impact reporting. Experience of entire marketing and PR journey including brand strategy, building and positioning, digital communications strategy and implementation, UX/Design, customer journey mapping, customer Relationship Management (CRM), event design, management and promotion and media and public relations. More recently I've been involved in conducting research and impact reporting.



Abode Impact

• United Kingdom
• Civic and Social Organizations

• Head of Marketing

  • Jan 2017 - Present

  Abode Impact (previously Community Sponsors Homes) is tackling private housing inequality in the UK with commercial solutions. Its solutions are designed to be both commercially viable and socially beneficial. Abode Impact is launching the UK's first wheelchair accessible housing fund for London in 2019. As Head of Marketing, I was responsible for brand positioning, marketing strategy and communications and tenant demand. Abode Impact (previously Community Sponsors Homes) is tackling private housing inequality in the UK with commercial solutions. Its solutions are designed to be both commercially viable and socially beneficial. Abode Impact is launching the UK's first wheelchair accessible housing fund for London in 2019. As Head of Marketing, I was responsible for brand positioning, marketing strategy and communications and tenant demand.



XR Rebellion Academy

• United Kingdom
• E-Learning Providers

• Internal Coordinator at Rebellion Academy (Online training platform for Extinction Rebellion)

  • Aug 2019 - Sep 2020

  Currently developing Rebellion Academy UK, an online training platform for new and existing rebels of Extinction Rebellion - the international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse. Currently developing Rebellion Academy UK, an online training platform for new and existing rebels of Extinction Rebellion - the international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse.



HOP Homes

• Buyer Marketing & Impact

  • Nov 2018 - Feb 2020

  Responsible for building and managing the HOP brand, consumer marketing, engagement and impact. Successfully attracted over 600 buyer registrations to HOP's product concept - helping to establish brand positioning, target market and build a pipeline of potential buyers for launch. The idea for HOP Homes has been building in the mind of David Toplas for over 10 years. As a serial social entrepreneur and investor, with over 30 years property investment experience, he wanted to offer an alternative finance solution for people who can’t get the mortgage they need for the home they want. David and his team launched HOP in 2018 to bring together First Time Buyers (FTBs) struggling to get on the property ladder, with investors looking for long-term investment in UK residential property. HOP then manages the home buying process and supports the buyer and investor through the entire life of their co-ownership journey. Show less



Mill Group

• Argentina
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2018 - Nov 2018

  Mill Group creates new ways to bring large-scale investment to projects that make a positive shift in the market. Currently helping to launch two new exciting social purpose property ventures, Abode Impact and HOP Homes. Mill Group creates new ways to bring large-scale investment to projects that make a positive shift in the market. Currently helping to launch two new exciting social purpose property ventures, Abode Impact and HOP Homes.



Pineapple Sustainable Partnerships

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder and CMO

  • Feb 2017 - Sep 2018

  Pineapple is a team focused on solving social problems through business innovation, by delivering social benefit and financial profits without compromise. We provide a collaborative journey to impact where founders of social purpose businesses can partner with corporates, financiers and industry enablers to drive change. Find out more: www.pineapplepartnerships.com Was responsible for helping to create the business, the brand identity, marketing strategy and communications and instilling purpose within the organisation. Show less



AngelNews

• United Kingdom
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Director

  • May 2016 - Nov 2016

  Responsible for developing, planning and implementing strategic marketing activities for increasing awareness and revenues for the annual VCT and EIS Investor Forum and new parallel The Efficient Transfer of Wealth Conference. This was a larger event on successive years, and was greeted with much praise from the sponsors and delegates. Responsible for all aspects of digital marketing including website maintenance, email marketing and management of Eventbrite accounts. Worked alongside IntelligentCrowdTV to set up a live web-stream of the events - which was a new initiative for Angelnews. Show less



NVM Private Equity LLP

• United Kingdom
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Consultant

  • Nov 2015 - Oct 2016

  Working with NVM on a consultancy basis to deliver specific projects. Key responsibilities include the production of corporate videos (NVM’s About us video has just been published), a refresh of the company’s website in response to a rapidly changing market and portfolio research. www.nvm.co.uk Working with NVM on a consultancy basis to deliver specific projects. Key responsibilities include the production of corporate videos (NVM’s About us video has just been published), a refresh of the company’s website in response to a rapidly changing market and portfolio research. www.nvm.co.uk

• Marketing & PR Executive

  • Apr 2003 - Mar 2015

  NVM provides private equity funding of £1m - £10m to small-and-medium sized businesses across the UK. Single-handedly established and managed a successful marketing department. As part of a small business, it was essential to collaborate with all members of staff – from administration level to the founders of the business. • Marketing strategy/budget: Re-branded the company in 2007 and 2011. Successfully reduced marketing spend from £150k (2008) to £42k (2015) whilst improving marketing outcomes. • Campaign management: Created and managed content driven marketing campaigns across all channels. • Public relations: Press release drafting and distribution. Established internal PR function following the decision to close NVM’s account with a large London-based PR firm. Resulted in a much higher quality of coverage. • Digital communications: Website - Project managed the re-development of website twice. Influenced decision to invest in a Content Management System (WordPress CMS). Orchestrated Responsive Design project. CMS updates, development and design and Google Analytics reporting. Email bulletins - Created content, design and distribution of email bulletins.Consistently beat industry standards for unique recipient engagement. Social media - Set up and content managed the company's social media platforms (Twitter, LinkedIn and Google+). Photography / Videos - Project managed the production of corporate videos. • Other communications - Content creation and production of all printed communications. • Events - Coordinated events for networking and promotional purposes • Award submissions - NVM won the prestigious BVCA/Real Deals ‘Deal of the Year’ award for its investment in DxS Diagnostics - among others. • CRM: Part of the CRM implementation working group (Interaction). • Recruitment: Coordinated the recruitment of my replacement in 2015. Show less



Virgin Active

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Club Active Co-ordinator

  • May 2002 - Dec 2002

  A high profile role in one of Virgin’s key health clubs; responsible for co-ordinating a diverse range of B2C events and marketing campaigns to retain members and secure partner deals with other organisations. Unfortunately, this role was made redundant as part of a company-wide cost cutting exercise. A high profile role in one of Virgin’s key health clubs; responsible for co-ordinating a diverse range of B2C events and marketing campaigns to retain members and secure partner deals with other organisations. Unfortunately, this role was made redundant as part of a company-wide cost cutting exercise.



Survival International

• United Kingdom
• International Affairs
• 1 - 100 Employee

• Outreach & Education

  • 1999 - 2002

  Survival International is a registered charity supporting tribal people’s rights globally. Main purpose of the role was to raise awareness and funds for Survival’s international campaigns and maintain its membership base. Key responsibilities: • Managed and promoted annual and one-off fundraising events. • Created and organised dynamic marketing and outreach campaigns. • Fundraised for specific campaigns via trusts, companies and members. • Volunteer recruitment and training. • Managed supporter database and membership administration. • Organised the print and distribution of all supporter communications. • Deputised for the UK Co-ordinator. Highlight achievement: Production of a fundraising music album (Tribal Futures: A Way Ahead), from concept to launch, featuring well-known dance music artists such as Leftfield. Successfully raised over £5,000 for Survival International and was nominated for ‘Best Marketing Campaign’ at the 2001 Music Week Awards. Show less



Deutsche Bank, Prudential Bache, Morgan Stanley

• Reporting Specialist

  • Dec 1996 - Mar 1999

  All of the these positions were of a similar nature and involved the analysis of daily reports to identify and rectify discrepancies in Bond and Securities trading. Morgan Stanley was a temporary position held between March 1998 - March 1999 Prudential-Bache Securities was a temporary position held between January 1997 - 1998 Deutsche Bank was a permanent position held between April 1999 - December 1996 All of the these positions were of a similar nature and involved the analysis of daily reports to identify and rectify discrepancies in Bond and Securities trading. Morgan Stanley was a temporary position held between March 1998 - March 1999 Prudential-Bache Securities was a temporary position held between January 1997 - 1998 Deutsche Bank was a permanent position held between April 1999 - December 1996



London Transport

• United States
• Facilities Services
• 1 - 100 Employee

• Administration Assistant (Temporary)

  • Jun 1995 - Mar 1996

  Responsible for the creation and distribution of employee travel passes to London Underground and Bus Company staff. Identified fraudulent use of travel passes and took appropriate follow-up action. Responsible for the creation and distribution of employee travel passes to London Underground and Bus Company staff. Identified fraudulent use of travel passes and took appropriate follow-up action.