Experience

Kobayashi + Zeitguys Marketing Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Sep 2022 - Present

  Website strategy, design, development, digital marketing and promotions, IT services and hosting Website strategy, design, development, digital marketing and promotions, IT services and hosting



Libby Lucas Creative

• Creative Director/Writer/Designer

  • Jan 2005 - Aug 2022

  Creative communication and branding specialist. Creative strategy and execution for TV, radio, print and outdoor advertising, promotions, websites, apps, social media , brochures, direct mail, videos, sales aids, out of home advertising and POP materials. Experienced in writing for magazines (Toronto Life, Reader's Digest, several trade publications), TV (Global TV documentary) and radio (short-format series for 680 News). Do work for a variety of clients in different sectors. Creative communication and branding specialist. Creative strategy and execution for TV, radio, print and outdoor advertising, promotions, websites, apps, social media , brochures, direct mail, videos, sales aids, out of home advertising and POP materials. Experienced in writing for magazines (Toronto Life, Reader's Digest, several trade publications), TV (Global TV documentary) and radio (short-format series for 680 News). Do work for a variety of clients in different sectors.



Kobayashi + Zeitguys

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative Strategist, Writer

  • Jun 2020 - Dec 2020

  Provided multiple KZ clients with strategic direction, concepts and copy, helped with new business pitches (and have continued to do this, but on a freelance basis). Provided multiple KZ clients with strategic direction, concepts and copy, helped with new business pitches (and have continued to do this, but on a freelance basis).



JWT

• United Kingdom

• Group Creative Head

  • Aug 2007 - Feb 2009

  Group creative director on a rotating list of accounts including Kraft, Nestlé, J&J, High Liner, Smirnoff, Walmart, and Kellogg. Group creative director on a rotating list of accounts including Kraft, Nestlé, J&J, High Liner, Smirnoff, Walmart, and Kellogg.



Ontario College of Art & Design

• Software Development
• 1 - 100 Employee

• Sessional Instructor

  • Jan 2007 - Apr 2007

  Taught two fourth-year classes related to the thesis program. Taught two fourth-year classes related to the thesis program.



Adculture Group Inc.

• Advertising Services
• 1 - 100 Employee

• VP, Creative Services

  • Aug 2004 - Dec 2006

  Built and led a 20-person virtual creative department in Mississauga, and a smaller one in Minneapolis. Also served as a hands-on writer, art director and broadcast producer and helped land new business in the US and Canada. Developed an award-winning website and an award-winning new corporate identity program for the agency. Was a judge at the industry's US and Canadian award shows. Built and led a 20-person virtual creative department in Mississauga, and a smaller one in Minneapolis. Also served as a hands-on writer, art director and broadcast producer and helped land new business in the US and Canada. Developed an award-winning website and an award-winning new corporate identity program for the agency. Was a judge at the industry's US and Canadian award shows.



FISH Inc.

• United States
• Environmental Services
• 1 - 100 Employee

• President & Creative Director

  • May 2003 - Feb 2004

  Began a creative boutique with two former bosses. Personally brought in more than $250K in revenues from one account alone based on past experience with its Director of Marketing. Began a creative boutique with two former bosses. Personally brought in more than $250K in revenues from one account alone based on past experience with its Director of Marketing.



DraftWorldwide (formerly Gingko)

• Vice President, Group Creative Director

  • Oct 1997 - Apr 2003

  Brought in more new business & revenue than anyone else on the strength of past client relationships: CN Tower, Assante, ConAgra Foods, Ontario Ministry of Education, SuperBuild, Ontario’s Promise. Played a major role in landing both the Ontario Lottery AOR and Kellogg promotions business. Produced advertising for the federal and provincial governments as well as for ConAgra that the clients deemed their most effective and successful ever. Brought in more new business & revenue than anyone else on the strength of past client relationships: CN Tower, Assante, ConAgra Foods, Ontario Ministry of Education, SuperBuild, Ontario’s Promise. Played a major role in landing both the Ontario Lottery AOR and Kellogg promotions business. Produced advertising for the federal and provincial governments as well as for ConAgra that the clients deemed their most effective and successful ever.



Strategic Objectives

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate

  • Jun 1997 - Dec 1998

  Wrote feature news releases and promotions for clients including The Body Shop, Second Cup, General Mills, Kraft, Tropicana, and Lipton. Wrote feature news releases and promotions for clients including The Body Shop, Second Cup, General Mills, Kraft, Tropicana, and Lipton.



Humber College

• Australia
• Education Management
• 1 - 100 Employee

• Sessional Instructor

  • Sep 1997 - Apr 1998

  Taught two evening courses on direct response copywriting. Taught two evening courses on direct response copywriting.



DMB&B

• Advertising Services
• 1 - 100 Employee

• Senior VP, Group Creative Director

  • May 1986 - Jan 1997

  Landed the Canada’s Wonderland account with a far-reaching creative idea that led to the creation of a new themed area for children and three record-breaking years with attendance up 17%. Took a stagnant #2 brand for P&G and grew it from 24% to 42% SOM—and had my creative used in more than 30 countries worldwide. Also won a Cassie for the brand. Created an integrated campaign for Bata that earned them record sales and priceless earned media. Launched Pampers Phases with a :60 TV spot that achieved the company's first-ever perfect ARS score as well as a huge surge in sales.



ACLC

• Belgium
• Accounting

• Group Creative Director

  • Sep 1985 - May 1986

  Led a creative group that worked primarily on Harvey’s, Harvey’s-Swiss Chalet and Honda Power Equipment. Left to join DMB&B because the ECD kept calling me and finally he made me an offer I couldn't refuse. Led a creative group that worked primarily on Harvey’s, Harvey’s-Swiss Chalet and Honda Power Equipment. Left to join DMB&B because the ECD kept calling me and finally he made me an offer I couldn't refuse.



Publicité Kitching

• Entertainment

• VP, Creative Director

  • Sep 1975 - Aug 1985

  Became Canada’s youngest creative director at the age of 26. Led a creative and production department of eight – all of them older than me. Pitched and won the Montreal Gazette account on the basis of creative that not only grew circulation by 4.5% in a saturated market, but won a lot of prestigious awards, including Marketing & Mobius golds. Pitched and won the CFQR-FM account against massive odds and grew the audience by one-third (more than 125,000 cum.) in a single BBM period. Had two campaigns written up in university textbooks, one of which was described by the author, an MBA professor at Western as: “a textbook case of a generic drug killing the original” by coming up with a killer insight. Was interviewed on CBC-TV, in Newsprint and The Westmount Examiner on the Montreal Gazette campaign. Was featured in Creativity Magazine as an up-and-coming creative talent.



Krohn Advertising

• United States
• Advertising Services

• Junior Copywriter

  • May 1974 - Jul 1975

  Was hired straight out of university at age 21. Won two international advertising awards for TV. One client followed me to my next agency. Handled a new product launch entirely by myself: wrote ads and press kits, even organized an elaborate media event that involved re-choreographing a stage show performed at the Château Champlain. Was hired straight out of university at age 21. Won two international advertising awards for TV. One client followed me to my next agency. Handled a new product launch entirely by myself: wrote ads and press kits, even organized an elaborate media event that involved re-choreographing a stage show performed at the Château Champlain.