Libby Morse
SVP, Brand Strategy at Yes& | Lipman Hearne- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Chris Iannuccilli
Libby was the creative director on the University of Chicago business at Lipman Hearne and never has someone so deeply understood an institution and its ways as Libby with UChicago. We worked together for 5+ years and crafted strategy, campaigns, words and pictures that brought the University of Chicago Graduate School of Business -- and then the launching of Chicago Booth -- to life. Through it all, Libby's intellect, curiosity and passion for the UChicago was remarkable. Time and again she would come to me with ideas and things we should be doing, and they were always welcome, on brand, and smart. We crafted a beautiful, breakthrough campaign called "If You're So Smart" that challenged Chicago Booth candidates to come where the intellectual curiosity and work mattered, and be with others that drove them forward. It was unique in the space. When David Booth gave his historic gift, Libby was my go-to partner to bring his story to life. And she delved deep with him and with the dean and faculty to tell it. She is the rare creative person that lets you in on the process, and it's always fun to banter wit and share the experience. She is a dynamic writer whose smarts show in everything she pens. I would work with Libby again in a heartbeat. We have remained friends, and that's rare and I'm thankful for it.
Jennifer Dusenberry
When you work with Libby, you get not only superb creativity but also unstoppable curiosity. She appreciates good strategy, and her approach to bringing an idea to life -- whether it entails a specific communication or the overall expression of a brand -- is to get inside it first, quickly absorbing any and all relevant data points. As a planner/strategist, she was an inspiring creative partner, and I would welcome the chance to work with her again.
Chris Iannuccilli
Libby was the creative director on the University of Chicago business at Lipman Hearne and never has someone so deeply understood an institution and its ways as Libby with UChicago. We worked together for 5+ years and crafted strategy, campaigns, words and pictures that brought the University of Chicago Graduate School of Business -- and then the launching of Chicago Booth -- to life. Through it all, Libby's intellect, curiosity and passion for the UChicago was remarkable. Time and again she would come to me with ideas and things we should be doing, and they were always welcome, on brand, and smart. We crafted a beautiful, breakthrough campaign called "If You're So Smart" that challenged Chicago Booth candidates to come where the intellectual curiosity and work mattered, and be with others that drove them forward. It was unique in the space. When David Booth gave his historic gift, Libby was my go-to partner to bring his story to life. And she delved deep with him and with the dean and faculty to tell it. She is the rare creative person that lets you in on the process, and it's always fun to banter wit and share the experience. She is a dynamic writer whose smarts show in everything she pens. I would work with Libby again in a heartbeat. We have remained friends, and that's rare and I'm thankful for it.
Jennifer Dusenberry
When you work with Libby, you get not only superb creativity but also unstoppable curiosity. She appreciates good strategy, and her approach to bringing an idea to life -- whether it entails a specific communication or the overall expression of a brand -- is to get inside it first, quickly absorbing any and all relevant data points. As a planner/strategist, she was an inspiring creative partner, and I would welcome the chance to work with her again.
Chris Iannuccilli
Libby was the creative director on the University of Chicago business at Lipman Hearne and never has someone so deeply understood an institution and its ways as Libby with UChicago. We worked together for 5+ years and crafted strategy, campaigns, words and pictures that brought the University of Chicago Graduate School of Business -- and then the launching of Chicago Booth -- to life. Through it all, Libby's intellect, curiosity and passion for the UChicago was remarkable. Time and again she would come to me with ideas and things we should be doing, and they were always welcome, on brand, and smart. We crafted a beautiful, breakthrough campaign called "If You're So Smart" that challenged Chicago Booth candidates to come where the intellectual curiosity and work mattered, and be with others that drove them forward. It was unique in the space. When David Booth gave his historic gift, Libby was my go-to partner to bring his story to life. And she delved deep with him and with the dean and faculty to tell it. She is the rare creative person that lets you in on the process, and it's always fun to banter wit and share the experience. She is a dynamic writer whose smarts show in everything she pens. I would work with Libby again in a heartbeat. We have remained friends, and that's rare and I'm thankful for it.
Jennifer Dusenberry
When you work with Libby, you get not only superb creativity but also unstoppable curiosity. She appreciates good strategy, and her approach to bringing an idea to life -- whether it entails a specific communication or the overall expression of a brand -- is to get inside it first, quickly absorbing any and all relevant data points. As a planner/strategist, she was an inspiring creative partner, and I would welcome the chance to work with her again.
Chris Iannuccilli
Libby was the creative director on the University of Chicago business at Lipman Hearne and never has someone so deeply understood an institution and its ways as Libby with UChicago. We worked together for 5+ years and crafted strategy, campaigns, words and pictures that brought the University of Chicago Graduate School of Business -- and then the launching of Chicago Booth -- to life. Through it all, Libby's intellect, curiosity and passion for the UChicago was remarkable. Time and again she would come to me with ideas and things we should be doing, and they were always welcome, on brand, and smart. We crafted a beautiful, breakthrough campaign called "If You're So Smart" that challenged Chicago Booth candidates to come where the intellectual curiosity and work mattered, and be with others that drove them forward. It was unique in the space. When David Booth gave his historic gift, Libby was my go-to partner to bring his story to life. And she delved deep with him and with the dean and faculty to tell it. She is the rare creative person that lets you in on the process, and it's always fun to banter wit and share the experience. She is a dynamic writer whose smarts show in everything she pens. I would work with Libby again in a heartbeat. We have remained friends, and that's rare and I'm thankful for it.
Jennifer Dusenberry
When you work with Libby, you get not only superb creativity but also unstoppable curiosity. She appreciates good strategy, and her approach to bringing an idea to life -- whether it entails a specific communication or the overall expression of a brand -- is to get inside it first, quickly absorbing any and all relevant data points. As a planner/strategist, she was an inspiring creative partner, and I would welcome the chance to work with her again.
Experience
-
Yes& | Lipman Hearne
-
Advertising Services
-
1 - 100 Employee
-
SVP, Brand Strategy
-
1992 - Present
A sampling of my terrific clients: AARP Foundation American College of Chest Physicians American Society for Clinical Pathology Bridgewater College Brigham Young University Bryn Mawr College Caltech Carnegie Institution for Science Chicago Community Trust Detroit Symphony Orchestra Drexel University Duquesne University Erikson Institute Evangelical Lutheran Church in America Esalen Institute Fordham University MacArthur Foundation MMBB (Ministers and Missionaries Benefit Board) Navy Pier New England Conservatory of Music Notre Dame Mendoza School of Business Oriental Institute Museum at the University of Chicago Queens College-CUNY Rady Children's Hospital-San Diego RAND Robert Wood Johnson Foundation Rotary International Rutgers University Saint Mary's University of Minnesota Smith College Sweet Briar College University of California, San Diego Rady School of Management University of Chicago Booth School of Business University of Cincinnati University of Colorado Denver Business School University of Iowa College of Law University of Massachusetts Foundation University of Pittsburgh University of Rochester Simon Business School University of Tennessee University of Wisconsin-Madison Foundation Wesleyan University Wespath (United Methodist Church) Show less
-
-
-
Publishers Weekly
-
United States
-
Book and Periodical Publishing
-
100 - 200 Employee
-
Reviewer and Feature Writer, Children's Books
-
1994 - Present
I review picture books and early readers by major publishers and write author profiles. I review picture books and early readers by major publishers and write author profiles.
-
-
-
-
Contributing Editor
-
1987 - 1998
Covered the honeymoon and destination wedding beat globally and wrote feature articles about bridezillas (before they were called that). Covered the honeymoon and destination wedding beat globally and wrote feature articles about bridezillas (before they were called that).
-
-
Education
-
University of Chicago
BA, English