Associate Director - Integrated Media Planning

• Jul 2022 - Present

Media Strategist / Integrated Media Planner

• Apr 2018 - Jul 2022

The Media Strategist has a primary role in the development of multi-channel digital proposal ideas and inventory solutions that best meet client expectations and translate to campaigns that have the potential to exceed company performance benchmarks when implemented, including campaign performance and profitability. Media Strategist responsibilities can include but are not limited to: -- Actively participates in campaign input calls, helping identify audience and client… Show more The Media Strategist has a primary role in the development of multi-channel digital proposal ideas and inventory solutions that best meet client expectations and translate to campaigns that have the potential to exceed company performance benchmarks when implemented, including campaign performance and profitability. Media Strategist responsibilities can include but are not limited to: -- Actively participates in campaign input calls, helping identify audience and client needs -- Mostly leverages templated verticals, occasionally using research tools for custom slides -- Thinks creatively and evaluates various options -- Collects and organizes appropriate vendor information as necessary -- Works with MT as necessary to gather relevant insights for future plans -- Develops research as needed, but mostly pulls from templated strategy decks and targeting details -- Ensures final proposal incorporates consistent pricing and accurate margins, fees, etc. -- Clearly communicates media solutions internally. No client contact -- Accurately develop documentation which includes campaign recommendations, site lists, targeting, etc. for MT handoff -- Organizes or delegates information to be saved in appropriate folders -- Collaborates with MT to ensure clean handoff as necessary -- Work with internal teams, offering suggestions for tagging and other requirements -- Collaborates with product and sales ops to stay current on industry trends and media opportunities -- Works with teammates to dive into campaign performance and utilize historical data for future campaigns as necessary -- Participates and occasionally leads department wide initiatives -- Regularly delegates tasks and projects to MC

Associate Media Strategist

• Apr 2017 - Apr 2018

The Associate Media Strategist has a primary role in the development of multi-channel digital proposal ideas and inventory solutions that best meet client expectations and translate to campaigns that have the potential to exceed company performance benchmarks when implemented, including campaign performance and profitability. Associate Media Strategist responsibilities can include but are not limited to: -- Actively participates in input call to help determine which package client… Show more The Associate Media Strategist has a primary role in the development of multi-channel digital proposal ideas and inventory solutions that best meet client expectations and translate to campaigns that have the potential to exceed company performance benchmarks when implemented, including campaign performance and profitability. Associate Media Strategist responsibilities can include but are not limited to: -- Actively participates in input call to help determine which package client wants to move forward with -- Utilizes templated plans and rate cards, as well as prepared packages based on client needs -- Clearly communicates package elements to internal teams -- Accurately pulls templates and targeting details together for MT handoff as needed -- Organizes and saves all docs in appropriate folders -- Collaborates as needed with MT to ensure clean handoff -- Pre-determines requirement based on packages -- Remains current on industry trends -- Participates in department wide initiatives

Digital Media Coordinator

• Jun 2016 - Apr 2017

The Digital Media Coordinator (MC) supports Goodway Group’s media team in all administrative functions to help exceed company performance benchmarks, as measured by campaign performance and job profitability. The MC is self-motivated, detail-oriented, organized, and has the ability to prioritize tasks based on importance to meet provided deadlines. The position requires the substantial use of Microsoft Excel along with many web-based platforms and applications. The ability to quickly learn new… Show more The Digital Media Coordinator (MC) supports Goodway Group’s media team in all administrative functions to help exceed company performance benchmarks, as measured by campaign performance and job profitability. The MC is self-motivated, detail-oriented, organized, and has the ability to prioritize tasks based on importance to meet provided deadlines. The position requires the substantial use of Microsoft Excel along with many web-based platforms and applications. The ability to quickly learn new technologies and processes is essential, as are excellent communication skills. The MC supports the media teammates throughout the entire campaign life cycle. Media Coordinator responsibilities include but are not limited to: -- Pulling data from research tools and resources as guided by the Media Strategist -- Accurately inputting information into internal and external platforms -- Regularly comparing and validating data across multiple internal and external platforms to uncover data discrepancies and ensure data accuracy -- Scheduling, pulling, compiling, and formatting campaign reports that provide direction to help deliver media dollars in the most effective and efficient way -- Adjusting campaign settings, such as adjusting bids and budgets; shifting inventory from sizes, sites, or placements; adjusting targeting; adjusting recency or frequency; etc. as requested by Media Trader -- Organizing and saving all documents and references in the appropriate Goodway shared drive folder according to required naming conventions -- Participating in other department-wide initiatives or projects as needed

Marketing and Social Media Consultant

• Sep 2015 - Nov 2016

Beckmann Collaborative is a collaborative, client-centric marketing service, focused on content development and creation. Beckmann Collaborative helps clients tell their brand story to targeted audiences. • Manage marketing and social media for Beckmann Collaborative, including content curation, blog writing, and reporting. • Develop and manage accounts across multiple social media channels. • Manage all published content on each account for multiple clients. • Audit existing… Show more Beckmann Collaborative is a collaborative, client-centric marketing service, focused on content development and creation. Beckmann Collaborative helps clients tell their brand story to targeted audiences. • Manage marketing and social media for Beckmann Collaborative, including content curation, blog writing, and reporting. • Develop and manage accounts across multiple social media channels. • Manage all published content on each account for multiple clients. • Audit existing social media accounts to determine best strategies for growing the target audience. • Write and curate content for multiple clients across several industries. Show less Beckmann Collaborative is a collaborative, client-centric marketing service, focused on content development and creation. Beckmann Collaborative helps clients tell their brand story to targeted audiences. • Manage marketing and social media for Beckmann Collaborative, including content curation, blog writing, and reporting. • Develop and manage accounts across multiple social media channels. • Manage all published content on each account for multiple clients. • Audit existing… Show more Beckmann Collaborative is a collaborative, client-centric marketing service, focused on content development and creation. Beckmann Collaborative helps clients tell their brand story to targeted audiences. • Manage marketing and social media for Beckmann Collaborative, including content curation, blog writing, and reporting. • Develop and manage accounts across multiple social media channels. • Manage all published content on each account for multiple clients. • Audit existing social media accounts to determine best strategies for growing the target audience. • Write and curate content for multiple clients across several industries. Show less

Product Manager and Marketing Intern

• Feb 2015 - Nov 2015

Smart Picture Technologies, Inc. (SPT) has engineered a unique, powerful and patent-pending mobile device application and cloud-based service that delivers an advanced digital measurement system that collects and stores accurate data. • Developed use cases and stories to develop testing strategies. • Created wireframes using Photoshop to define the structure of the photo/measurement canvas. • Assisted in developing a marketing strategy for early adopter clients. • Tested Smart… Show more Smart Picture Technologies, Inc. (SPT) has engineered a unique, powerful and patent-pending mobile device application and cloud-based service that delivers an advanced digital measurement system that collects and stores accurate data. • Developed use cases and stories to develop testing strategies. • Created wireframes using Photoshop to define the structure of the photo/measurement canvas. • Assisted in developing a marketing strategy for early adopter clients. • Tested Smart Picture web application using an Agile development process. • Wrote directions detailed the testing process from signing in to logging out. • Tracked test cases using multiple project management applications including Jira and Confluence by Atlassian, as well as Trello. Show less Smart Picture Technologies, Inc. (SPT) has engineered a unique, powerful and patent-pending mobile device application and cloud-based service that delivers an advanced digital measurement system that collects and stores accurate data. • Developed use cases and stories to develop testing strategies. • Created wireframes using Photoshop to define the structure of the photo/measurement canvas. • Assisted in developing a marketing strategy for early adopter clients. • Tested Smart… Show more Smart Picture Technologies, Inc. (SPT) has engineered a unique, powerful and patent-pending mobile device application and cloud-based service that delivers an advanced digital measurement system that collects and stores accurate data. • Developed use cases and stories to develop testing strategies. • Created wireframes using Photoshop to define the structure of the photo/measurement canvas. • Assisted in developing a marketing strategy for early adopter clients. • Tested Smart Picture web application using an Agile development process. • Wrote directions detailed the testing process from signing in to logging out. • Tracked test cases using multiple project management applications including Jira and Confluence by Atlassian, as well as Trello. Show less

Digital Marketing and Advertising Intern

• May 2014 - Aug 2014

Unique Influence is a digital agency that helps medium-sized to Fortune 500 brands conquer new markets using a well-defined method for identifying and converting high-value customers. • Produced several display ads for multiple clients using Facebook, LinkedIn, and Google. • Generated multiple reports and analyzed data for clients using Facebook, Bing, LinkedIn, and Google AdWords. • Worked directly with CEO on business development, created, and organized a prospect database in… Show more Unique Influence is a digital agency that helps medium-sized to Fortune 500 brands conquer new markets using a well-defined method for identifying and converting high-value customers. • Produced several display ads for multiple clients using Facebook, LinkedIn, and Google. • Generated multiple reports and analyzed data for clients using Facebook, Bing, LinkedIn, and Google AdWords. • Worked directly with CEO on business development, created, and organized a prospect database in Salesloft and Salesforce. • Developed a contact process document to streamline prospecting during the sales cycle. • Created a manual focused on the changes from Google Product Listing Ads to Google Shopping Campaigns. Show less Unique Influence is a digital agency that helps medium-sized to Fortune 500 brands conquer new markets using a well-defined method for identifying and converting high-value customers. • Produced several display ads for multiple clients using Facebook, LinkedIn, and Google. • Generated multiple reports and analyzed data for clients using Facebook, Bing, LinkedIn, and Google AdWords. • Worked directly with CEO on business development, created, and organized a prospect database in… Show more Unique Influence is a digital agency that helps medium-sized to Fortune 500 brands conquer new markets using a well-defined method for identifying and converting high-value customers. • Produced several display ads for multiple clients using Facebook, LinkedIn, and Google. • Generated multiple reports and analyzed data for clients using Facebook, Bing, LinkedIn, and Google AdWords. • Worked directly with CEO on business development, created, and organized a prospect database in Salesloft and Salesforce. • Developed a contact process document to streamline prospecting during the sales cycle. • Created a manual focused on the changes from Google Product Listing Ads to Google Shopping Campaigns. Show less

Purchasing and Planning Specialist

• Sep 2011 - Jul 2013

Natural Pawz is a leading retailer in the Houston area, specializing in natural and holistic pet food, treats, and accessories for dogs and cats. • Managed weekly meetings with department managers to communicate product changes. • Essential in strategic planning and product forecasting of new store layouts. • Negotiated with distributors, vendors, and sales representatives resulting in lowered product costs. • Managed warehouse and store staff resulting in more timely delivery of… Show more Natural Pawz is a leading retailer in the Houston area, specializing in natural and holistic pet food, treats, and accessories for dogs and cats. • Managed weekly meetings with department managers to communicate product changes. • Essential in strategic planning and product forecasting of new store layouts. • Negotiated with distributors, vendors, and sales representatives resulting in lowered product costs. • Managed warehouse and store staff resulting in more timely delivery of special orders and a reduction in damaged product. • Integral in transition of 1000+ SKUs from QuickBooks to Retail Pro, a point of sale software. Show less Natural Pawz is a leading retailer in the Houston area, specializing in natural and holistic pet food, treats, and accessories for dogs and cats. • Managed weekly meetings with department managers to communicate product changes. • Essential in strategic planning and product forecasting of new store layouts. • Negotiated with distributors, vendors, and sales representatives resulting in lowered product costs. • Managed warehouse and store staff resulting in more timely delivery of… Show more Natural Pawz is a leading retailer in the Houston area, specializing in natural and holistic pet food, treats, and accessories for dogs and cats. • Managed weekly meetings with department managers to communicate product changes. • Essential in strategic planning and product forecasting of new store layouts. • Negotiated with distributors, vendors, and sales representatives resulting in lowered product costs. • Managed warehouse and store staff resulting in more timely delivery of special orders and a reduction in damaged product. • Integral in transition of 1000+ SKUs from QuickBooks to Retail Pro, a point of sale software. Show less

Office Manager

• Aug 2010 - Sep 2011

Michael Stribling Interiors is a design firm owned and operated by former HGTV Design Star contestant; clients include TLC stars Jen Arnold and Bill Klein of “The Little Couple” and Houston nightclub VUE. • Developed social media presence for Michael Stribling on Facebook. • Created advertisements for OutSmart Magazine using Adobe Photoshop and InDesign. • Managed business development and building a client database • Supervised strategic planning of each installation, and… Show more Michael Stribling Interiors is a design firm owned and operated by former HGTV Design Star contestant; clients include TLC stars Jen Arnold and Bill Klein of “The Little Couple” and Houston nightclub VUE. • Developed social media presence for Michael Stribling on Facebook. • Created advertisements for OutSmart Magazine using Adobe Photoshop and InDesign. • Managed business development and building a client database • Supervised strategic planning of each installation, and supervised product delivery and inventory control through a third party warehouse. • Established policies and procedures manual for office staff and temporary employees. • Negotiated with sales representatives and vendors resulting in decrease for product and shipping costs. • Crucial in account coordination and maintaining client and vendor relationships Show less Michael Stribling Interiors is a design firm owned and operated by former HGTV Design Star contestant; clients include TLC stars Jen Arnold and Bill Klein of “The Little Couple” and Houston nightclub VUE. • Developed social media presence for Michael Stribling on Facebook. • Created advertisements for OutSmart Magazine using Adobe Photoshop and InDesign. • Managed business development and building a client database • Supervised strategic planning of each installation, and… Show more Michael Stribling Interiors is a design firm owned and operated by former HGTV Design Star contestant; clients include TLC stars Jen Arnold and Bill Klein of “The Little Couple” and Houston nightclub VUE. • Developed social media presence for Michael Stribling on Facebook. • Created advertisements for OutSmart Magazine using Adobe Photoshop and InDesign. • Managed business development and building a client database • Supervised strategic planning of each installation, and supervised product delivery and inventory control through a third party warehouse. • Established policies and procedures manual for office staff and temporary employees. • Negotiated with sales representatives and vendors resulting in decrease for product and shipping costs. • Crucial in account coordination and maintaining client and vendor relationships Show less

Account Coordinator

• Aug 2008 - 2010

Liz Grimm Public Relations is a public relations and marketing communications firm, serving as a partner for local businesses based in The Woodlands, Texas. - Organized and maintained media and marketing communications files for clients. - Worked directly with CEO on media relations and organization. - Wrote copy and edited news releases, websites and newsletters for clients and local events. - Maintained client information and monitored publicity by creating reports event success. Liz Grimm Public Relations is a public relations and marketing communications firm, serving as a partner for local businesses based in The Woodlands, Texas. - Organized and maintained media and marketing communications files for clients. - Worked directly with CEO on media relations and organization. - Wrote copy and edited news releases, websites and newsletters for clients and local events. - Maintained client information and monitored publicity by creating reports event success.