Experience

Gibbons Company Bermuda

• Bermuda
• Retail
• 1 - 100 Employee

• Marketing Coordinator

  • May 2022 - Present

• Graphic Designer

  • Aug 2019 - Present

  Development (content research and creation), design, copywriting and production of marketing & communication collateral: Digital (web, social media, CRM email marketing) and Print advertising (newsprint, magazine, in-store materials); Strict brand guideline adherence for the Gibbons Brand and international brands; In-store Signage; Private label support (packaging: label, logo development and pre-press production), Social Media management: generating content, copywriting, scheduling, customer communication; monitoring trends, activity, insights and analytics, identifying and promoting in high traffic channels; Support in promotional web content; Photography & styling Show less



Colourlab Bermuda

• Co Owner

  • Jan 2009 - Present

  All aspects of operations of Colourlab in Bermuda All aspects of operations of Colourlab in Bermuda



Bermuda Homes & Gardens Publishing Company Limited

• Owner

  • Oct 2002 - Present

  This company is currently dormant due to the current economic climate in Bermuda. Owner/Publisher, Art & Creative Director, Graphic Designer & Production Artist, Photographer, Contributor, Office Management and General Accounting. Responsible for all production, layout & design of each publication from pre-press to press-proofing; Photography: Product, Interior, Exterior & Styling; Regular contributor: Lifestyle, food, garden, pet & craft articles; Special Note: Re-Branded and re-launched magazine in 2003, complete redesign from masthead to content, resulting in increased popularity with local retailers as a viable advertising medium; Successes: In 2005 Research.bm released an independent study that ranked the magazine #2 in popularity with Bermuda residents. Show less



Bermuda SPCA

• Marketing, Fundraising & Communications Manager

  • Apr 2018 - Apr 2019

  Marketing, fundraising and communications from print to web, developing events and activities, managing the website and developing social media platforms. Planned, coordinated and executed multiple fundraising events; Produced digital newsletters; Created a sylabus and taught the summer camp (8 weeks for children aged 7-14 years); Conducted educational tours & school presentations; Coordinated volunteer groups. Pitched in where-ever needed including assisting with animal care and cleaning the facility (was also a board member for two years prior to employment - stepped down from the board to work at the shelter). In addition I developed and ran the foster kitten program; Special Note: Christmas Wish 2018 - typically an annual appeal for supplies - recognizing the shelter was in dire need of new laundry facilities I negotiated with a supplier who matched donations to cover 50% of the cost of three new commercial sets of washers and dryers. The other 50% was solicited from the public via a digital campaign that resulted in reaching the 50% target plus the cost to refit the existing laundry room, in just two weeks. Show less



Dunkley's Dairy

• Bermuda
• Dairy Product Manufacturing
• 1 - 100 Employee

• Beverage Marketing Manager

  • Jan 2011 - Apr 2018

  All aspects of marketing for a portfolio of beverage & snack brands. Developed & implemented effective, volume producing activations within strict budgets; Developed & maintained social media presence; Website maintenance/development; Worked with event & concert organizers to maximize brand presence locally; Sourced suppliers globally including working directly with carefully selected manufacturers to design branded items for promotions, activations and on-premise account support, including premium custom made beach chairs and umbrellas to aid in cementing brand relationships and support; Worked directly with PepsiCo in Miami & Puerto Rico, maintaining strict adherence to brand guidelines. Special Note: Each year I designed & coordinated delivery of custom apparel from hats, to warm-up kits, to bags and cricket whites for the Somerset Team for the annual island wide cricket event Cup Match. Was referred to as “…the bar which all other marketers are measured across 19 other countries…” by top tier PepsiCo management. Show less



emedia Bermuda Limited

• Graphic Designer & Marketing Strategist

  • Feb 2001 - Oct 2002

  Production of magazine & newsprint ads; Stationary & Brochures; In-store Signage/POS; Product styling & Photography; Copy writing & Radio scripts/talent; Major clients included Kodak, Energizer, Bermuda Air Conditioning, Bermuda Stripping & Refinishing; Special Note: emedia was selected to become the Design Firm for the Caribbean division of Energizer; Successes: Traveled to Puerto Rico & Miami to present to Caribbean distributors for Energizer Production of magazine & newsprint ads; Stationary & Brochures; In-store Signage/POS; Product styling & Photography; Copy writing & Radio scripts/talent; Major clients included Kodak, Energizer, Bermuda Air Conditioning, Bermuda Stripping & Refinishing; Special Note: emedia was selected to become the Design Firm for the Caribbean division of Energizer; Successes: Traveled to Puerto Rico & Miami to present to Caribbean distributors for Energizer



Tess Ltd; The English Sports Shop Group of Companies

• Marketing Manager

  • Feb 2000 - Jan 2001

  Marketing Manager for 12 retail stores; Responsible for all aspects of marketing & advertising including: Budgets & Planning, Scheduling & Placement, Campaigns & Promotions, Concepts & Design, and copy writing for all 12 retail stores; Production of all print ads (magazine & newsprint), radio (including script writing & audio talent), TV, fashion shows, Brochures, Model selection, Photography & Product Styling; Liaison with overseas vendors to ensure strict adherence to international brand guidelines and branding requirements, while ensuring adjustments were made for maximum local appeal and to enable usage of co-operative budgets. Show less



Bermuda Sun

• Bermuda
• Newspaper Publishing
• 1 - 100 Employee

• Marketing & Sales Executive

  • Jan 1998 - Jan 2000

  Responsible for all aspects of marketing & sales for an extremely large local & international client base, including, but not limited to: concept & art direction, copy writing & proof reading, campaigns, budgets & promotions, placement & scheduling. Special Assignment: Member of the SWOT team as part of the strategic planning for the redesign and re-launch of Preview Magazine. Responsible for mission statement and strategic Plan. Successes: Company Member of the Month, November 1999. Increased client revenue by 68% in 1999 over 1998 - contributing 24% of the entire revenue in department consisting of six sales executives. Show less



Preview Magazine

• United States
• Entertainment Providers

• Sales & Circulation

  • Jan 1997 - Nov 1997

  Responsible for securing current and prospective advertising accounts locally and internationally. Designing & copy writing advertisements for clients. Styling & directing photo shoots. Researching, updating/editing/proofing editorial segments. Involved in all aspects of this small, busy office, ensuring smooth operation. Responsible for securing current and prospective advertising accounts locally and internationally. Designing & copy writing advertisements for clients. Styling & directing photo shoots. Researching, updating/editing/proofing editorial segments. Involved in all aspects of this small, busy office, ensuring smooth operation.



Hamma Galleries

• Germany
• Museums, Historical Sites, and Zoos

• Advertising/Sales/Trainee: Interior Design/Kitchen Design

  • Nov 1993 - Dec 1995

  Advertising: Responsible for all copy-writing/concept & art direction/placement/budgeting/campaigns/ script writing/product photography/styling & scheduling of all advertising: printed and audio/visual (radio/TV); Merchandise displays: window & showroom; Sales: High end retail furniture, gifts & fabrics; Trainee Interior Design: Developing clientele, coordinating with clients, vendors & upholsterers; Accounts: Implementing spreadsheets for imputing daily data (cash float etc), weekly preparation for bank processing, compiling monthly retail sales reports; Kitchen Showroom: Completed Almilmo Mini-Course in NJ, Assisting with showroom renovations, coordinating suppliers and contractors. Also coordinating contractors for various kitchen installments and repairs, drafting designs for prospective buyers. Show less