Experience

Madelinetosh
• Retail Art Supplies
• 1 - 100 Employee
• Strategic Marketing Specialist

  • Oct 2019 - Present


Jimmy Beans Wool

• United States
• Retail
• 1 - 100 Employee

• Marketing And Public Relations Consultant

  • Feb 2019 - Present

  Work on strategic marketing and public relations campaigns for Jimmy Beans Wool, Madelinetosh, Namaste & della Q brands. Work on strategic marketing and public relations campaigns for Jimmy Beans Wool, Madelinetosh, Namaste & della Q brands.



XRX, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Public Relations and Marketing Consultant

  • Jun 2016 - Present

  Consult with STITCHES Expos and Events Team to develop overall public relations and marketing strategy. Provided recommendations and direction for local media planning, outreach and buys across all channels. About STITCHES: STITCHES EXPOS are the largest knitting and crochet consumer shows in the USA. Each STITCHES EXPO draws thousands of knitters and crocheters from across the country. These 4-day events bring knitting and crochet experts, novices, and spectators together with designers, authors, educators, and suppliers from across the country and around the world. Show less



Genesis PR

• Nigeria
• Real Estate
• 1 - 100 Employee

• President

  • Jan 2001 - Present

  Strategic public relations and marketing campaigns working with clients in the needlearts and craft industry. Strategic public relations and marketing campaigns working with clients in the needlearts and craft industry.



The National NeedleArts Association (TNNA)

• United States
• Retail Art Supplies

• Public Relations & Marketing Manager

  • Sep 2004 - Apr 2016

  I was responsible for public relations and marketing programs for The National Needlearts Association (TNNA), the international trade organization (over 2k members) for knit, crochet, cross-stitch, needlepoint, embroidery, spinning and weaving industry. RESPONSIBILITIES: • Planned and executed all strategic marketing programs and targeted campaigns to promote the needlearts through the media, special events, trade shows, surveys and marketing research. • Consulted with, and advised, Executive Director, Board of Directors, Product Segment Groups, Committees, and members-at-large to develop an extensive portfolio of initiatives. • Involved in the production of, and recommendations for, press materials, newsletters, media buys, special events and trade shows, membership videos, media campaigns, articles and marketing collateral. • As an integral member, participated on a variety of association committees tasked to conceptualize, implement and execute consumer-targeted and industry-focused programs. Highlights include: Guinness Book of World Records – Executed campaign logistics to achieve “Most People Crocheting Simultaneously” at a NY Mets game at Citi Field. Media placements in NY Post, NY Daily News & NY Magazine. 10 Year Partnership with Major League Baseball (MLB) – Stitch N’ Pitch consumer awareness program events are held at ballparks where needlearts enthusiasts knit, crochet and stitch while watching the game. The program attained 90% market penetration year three with 27/30 MLB teams holding an event. $1 Million in Publicity – Obtained the equivalent of $1 million in PR for the Stitch N’ Pitch campaign with significant media placements such as NY Times, Washington Post, LA Times, Westways/AAA, NPR, Associated Press, & NBC, ABC, CBS and Fox in major television news markets. Show less