Research and Change Officer

• Jun 2018 - Present

Senior Marketing Executive (Managing CRM and Email)

• Feb 2017 - Jul 2018

• CRM Management – Responsible for roll-out of Microsoft Dynamics to utilise for intelligent marketing campaigns with ability to turn data into effective, actionable marketing by increasing customer acquisition and retention volumes through effective selection and segmentation • Management of email campaigns and database of 800,000+ resulting in increase in email revenue from previous year of over 10%.• Marking PM for data regulation compliancy (GDPR)• Marketing Mentor – Working across 33 sites to generate local marketing opportunities with bloggers, publications, partnerships, events and other on and offline opportunities– increasing effectiveness via review and analysis • Campaign – Working across an array of different campaigns (seasonal/promotions/product launches/on site events etc on all aspects of on and offline techniques (social, email, partnerships, print, copy writing and proof reading to tone of voice and brand guidelines).

Senior Marketing Consultant

• May 2015 - Dec 2015

Event Management:-Execute internal on and offline events (including but not specific to: speaker correspondence, delegate acquisition, venue management, collateral management and general operations management prior to, during and post events).-Manage logistics/planning for EMEA and North American sponsored events (including but not specific to: ensuring contracts fulfilled and managing internal staff attending events prior to, during and post events).-Post event analysis and feedbackGeneral marketing/campaign support:-Salesforce monitoring/reporting-Email marketing execution-Research building/monitoring-Campaign measurement and analyticsPR:-Event and award opportunities-Global industry associations-Identifying and sourcing feature opportunities to develop more engagement-Coric’s “buddy list”Other:-Marketing/campaign support-Product/services marketing-Supplement addressable market data

Marketing and Operations Manager

• Aug 2011 - May 2015

Working within a team to deliver high quality, thought provoking industry changing reports, surveys and events to professionals in the financial services and investments sector.-Planning and implementation of company wide strategic marketing and operational plan for all reports, research surveys and events-Plan and implement operations and logistics plan for all events - venue research and booking, collateral creation/proofing/printing (inline with production and sponsorship deadlines), delegate management, staff rotas and management, budget management, post event analysis.-Marketing management all of publications and events; from initial sub-website creation through to distribution of marketing plans (integrated on and off line plan consisting of all elements of the marketing mix) to generate readers, sponsorship and delegates where applicable-Copywriting for website, e-mails and press articles-Management of data researchers, partnerships and marketing team to raise distribution of reports-Working with website and graphic designer to optimise company website with use of Google Analystics, analysis of CTRs and linking to internal CRM system-Recognised need and implemented CRM system company-wide, to engage more efficiently with clients and customers and marry all departments for increased customer service and retention

Events Marketing Executive

• May 2011 - Aug 2011

To create and implement marketing campaigns for Arena International’s (part of Progressive Digital Media) sector based Conferences and Forums.-Take responsibility for creating detailed marketing plans for each event that comes under my remit-Help in the design process of all related marketing collaterals including web, brochures, media packs and newsletters -Plan and carry out e-mail marketing campaigns-Help and support sales by providing literature and branding-Maintain an up-to-date knowledge of key issues and changes in the data protection act -To identify target audiences by selecting relevant records in the database and using external sources (list rentals, magazines, associations) – working with the Group Data team to build briefs as appropriate.-Locate and review new sources for targeting key audiences-Ensure the marketing plan keeps to the allocated budget-Manage the marketing administration for all relevant products-Web maintenance with the web design teams to ensure websites are up-to-date-To demonstrate leadership by providing support, encouragement and feedback on the marketing function to the relevant production and sales teams

Marketing and Advertising Officer

• Jul 2008 - Jun 2011

As part of a team I worked in the Marketing and Communications department being solely responsible for the management of external clients’ advertising in the building.-Planning and managing ‘Advertising @ Sheffield Students’ Union’s’ annual budget and business plan-Manage, develop and increase the advertising income via an agency-Manage events including fairs, training, campaigns and Graduation and ensuring they are all within budget and supporting all clients in attendance-Copy writing and proof reading-Working on the visions of the organisation with the aim to meet strategic goals-Managing part-time staff-Co-ordinating design work with agencies, in-house and freelancers-Co-ordinating production and print of publications and guides; including The Student Directory and Graduation Guides-Digital marketing including Facebook, Twitter and LinkedIn-Updating and developing the website and content and the design and production of web content and e-shots on behalf of clients-Managing ‘Life Membership’ (membership for Alumni students)-Organise and run training sessions for clubs, societies and staff

Marketing and Advertising Co-ordinator

• Jun 2008 - Jun 2010