Gerente General - Holding

• May 2022 - Present

Gerente Comercial y Mercadeo - Latam

• Jul 2021 - Jan 2022

Gerencia sobre la plataforma comercial y financiera de gestión de procesos de crédito, manejo de dinero electrónico, canales de recaudo a nivel nacional y Latam. Generación de ventas por medio de soluciones de Transformación Digital en los servicios como Fábrica de Crédito, Riesgos crediticios, Medios de pago (generación de tarjetas crédito y débito), Firma electrónica, CRM, ERP, IA, ChatBots, Billetera digital, Biometría, Pasarelas de pagos, Recaudos Empresariales, E-Commerce, negocios transaccionales; entre otros. Administración de servicios en la nube, aplicación de Blockchain, Big Data, Analítica, Machine Learning, Ciberseguridad. Gerencia sobre el equipo de ventas Latam, basado en metodologías agiles, Business Intelligence, CRM, innovación constante, proactividad, facilidad de información de entorno. Fortalecimiento del ecosistema Financiero, Bancario, Solidario, Transaccional, Fintech, Cámaras de Comercio, StarUp´s, Cajas de Compensación, entre otros. Show less

Gerente de Desarrollo de Cuentas BDM

• Jun 2020 - Nov 2020

Planificación, ejecución y desarrollo de productos como de herramientas tecnológicas como Big Data, metodologías ágiles Scrum y BI para la prospección de clientes, mantenimiento y aumento de cartera en los existentes por medio de consultoría de las verticales asignadas, generación de necesidades físicas como digitales del mercado, con el fin de adecuar una oferta y/o solución de valor en base al portafolio de productos de la compañía encaminada a la Trasformación Digital, desarrollo de canales e Innovación constante. Hacer seguimiento del pipeline, PQRSF, identificar oportunidades de venta a nivel local o nacional. Realización de acciones de escalamiento en los contactos de las cuentas asignadas, consecución de clientes todo bajo el marco de ISO 27001- SGI Logros y Desarrollos: •Recuperación y atención a más de 100 clientes (físico a digital). Base Sales Force - BI •Recuperación de cartera superior a $100MM. •Renegociación contratos y licitaciones $570MM •Upselling y Cros - Selling superior al 31% Show less

Commercial Manager

• Jul 2018 - Mar 2019

Objective: Commercial and marketing manager with a focus on electronic document solutions such as electronic billing for companies, customer knowledge form, (facial biometrics, fingerprint) electronic policies, in Central and South America; training and support for Marketing and the sales force nationwide, budget compliance, portfolio management, relationship and negotiation with clients in sectors such as Health, Insurance, Hydrocarbons, Retail among others; Leader of brand positioning, social networks, advertising guidelines, events, strategic alliances (Ecopetrol, Nutresa) -functional models for unions such as Fintech, e-commerce chamber as starting points and constant innovation. Outstanding Achievement: • It is possible to double the number of customers for the company 98% cut March 2019 • The CRM model is established - commercial area> 90% • The model of instances of customer service is raised and deepened (response times) • The website is redesigned and participation in social networks is achieved (Google Analytics) Show less

Gerente

• Jan 2009 - Mar 2019

Representación del fondo frente a los asociados, proveedores y demás instancias, en programas sociales para creación de alianzas estratégicas para la obtención de beneficios para los asociados y sus familias; desarrollo de redes de cooperación productivas con otros fondos y cooperativas. Actualización de los manuales y estatutos de las áreas de cartera, servicio al cliente, pagos, contratación y legislación laboral. Aprobación de Microcréditos, Créditos, (libre inversión, hipotecario, fiducias, libranzas) Campañas, entre otros. Negociación con compañías de salud, financieras, telefonía, seguros, turismo, pólizas, grandes superficies. Logros Destacados: •Fidelización y crecimiento del número de asociados en un 35%. CRM - Mercadeo. •Implementación de SARO, SARLAFT, Habeas Data, Scrum, Big Data, BI. •Mejoramiento índice de cartera vencida en un 39%. •Creación de estrategias de servicio, canales de venta, manual de marca y rediseño del área de mercadeo. Show less

Volunteer Products Wealth Management Director

• Oct 2016 - Feb 2017

PROTECCIÓN - Pensions and savings Services Sector (October 2016 to January 2017) Objective: To direct and train the sales team composed of 14 members, in the different products conforming the portfolio (mortgage investments, pensions, life insurance, and real estate solutions). Being in charge of the development of KPIs, strategic alliances, and internal and external customer service to identify opportunities through cross-selling in products (insurance, investments, pensions, bonds). Main achievement: • 90% compliance of the budget assigned by the commercial team in charge, in the first real estate investment campaign (national and international), through the execution of consultative approach strategies, thus generating confidence in the product and in the investment to be made. Show less

National PILA Sales Manager; Insurance, Software, IT

• Feb 2016 - Oct 2016

ASOPAGOS S.A. Services Sector (February to October 2016) Objective: In charge of the sales team at a national level, conformed by 85 employees, directing the commercial, administrative, financial, and operational aspects that facilitate the fulfillment of goals for the different products offered by the company. Leading activities related to: strategic business alliances generation; KPIs for product positioning: PILA, Insurance, Technology, means of payment, Cloud data management, Sales software, CRM, payment platform, transactional security, Information Security; market penetration; brand positioning; increase in after-sales service indicators; increase in profitability in portfolio products and BPO. Main achievements: • Compliance of over 150% in continuity of payments to October based on the 2016 budget, thanks to the implementation of follow-up strategies for clients to generate payments. • Approach to over 3000 companies at a national level with the UGPP control body, giving the organization recognition as leading managers clarifying legal and sanctions relief in this aspect. Show less

National Manager Integrated Credit System SIC - Credit and portfolio factory

• Mar 2014 - Feb 2016

ASOPAGOS S.A. Services Sector (March 2014 to February 2016) Objective: To ensure the proper operation of CCF family compensation funds and other stakeholders and identify development opportunities for new products and / or lines of services: Insurance, Mortgage, Guarantees, Credits, Housing solutions, vehicles, among other lines. Being responsible for the creation of the credit system (credit factory) operation - Strategic Plan for each of the cities in charge. Responsible for a 115-members work team. Main achievements: • Identification of the 29-member compensation fund’s needs, based on the credit - portfolio scope, generating unification of concepts, alignment at the national level for an equity issue, strengths before the competition, organization and facilities for the decision-making process. • Innovation in the documentary process, achieving with it the standardization of processes, reduction of operative times and errors and timely closings. Show less

Mortgage Agreements National Manager

• Oct 2012 - Mar 2014

COLPATRIA RED MULTIBANCA. Financial Sector (October 2012 to March 2014)Objective: To lead the procurement, maintenance, and administration of the settlement agreements established under the Bank's policies at the national level in the established credit lines; as well as the creation of strategic value alliances for the product taking care of the profitability margins and overdue loans demanded by the bank. Being responsible for the correct fulfillment of 90-members activities.Main achievements:• Decrease of over 30% in portfolio levels, in agreements such as the National Police and Army, taking into account that the balances reached amounts close to 5 billion pesos.• Billings achievement above the 30 billion pesos per month, through the assistance of over 220 agreements nationwide. Show less

National Mortgage Sales Manager

• Mar 2011 - Oct 2012

COLPATRIA RED MULTIBANCA Financial Sector (March 2011 to October 2012)Objective: To comply with the mortgage sales budget through the administration of sales forces, KAMs, and coordination in the cities of Bogotá, Medellín, Cali, and Barranquilla; providing attention through Outsourcing and / or BPO- Brokerage with cross-selling alternatives. (Insurance, sale and / or purchase of portfolio, mortgage credit, Vehicles). Main achievements:• Compliance exceeding 87% during the last year in the assigned sales goals (over 35 billion - monthly country), achieving sales growth of over 50% in 15 months of operation.• Through the creation of the Call Center department for sales, we managed to exceed 2 billion pesos in placement, with a work team consisting of 12 advisors and 1 coordinator. Show less

Personal Banking and SME Products Commercial Manager

• Jul 2010 - Mar 2011

HELM BANK Financial Sector (July 2010 to March 2011)Objective: To direct the activities that allow the attention and achievement of new business banking and personal banking clients for the offering and granting of products; being in charge of the drafts and insurance proceeds; business and official collections, portfolio indexes; balances; analysis of individual reciprocity by client and bank; as well as the cross-selling activities with other managements in favor of the figures improvement.Main achievements:• Better index of payroll accounts opening for 4 months, through the achievement of new business with consortiums and works. • Leader of alliance with ISIC cards and universities for the attention of these and the students with international exchanges (new product). Show less

Portfolio Products Commercial Manager - Mortgage

• Mar 2009 - Jul 2010

HELM BANK Financial Sector (March 2009 to July 2010) Objective: To direct the strategies of attention and achievement of business clients; retention and maintenance of current customers; portfolio management; elaboration of monthly goals in each agreement; follow-up to managers, coordinators, and advisors for commercial work including unemployment insurance; as well as massive deepening campaigns creation in the market.Main achievements:• Training to the sales force in PQRSF's attention issues, focused on the unified improvement of the area, this being a prime indicator in the sale and achieving a monthly reduction of approximately 15%.• Sales compliance over 50% focused on cross sales, highlighting the placement of insurance and vehicles (managers of other banks and / or products). Show less

Personal Banking Manager

• Jul 2007 - Mar 2009

In this position, I was responsible for the attention and administration of Personal Banking customers, leading the migration process of the clients of the Banco Union to Banco de Occidente for the purchase of the latter; fulfillment of goals for the office, foreign currency negotiations, management of portfolio indicators of each of the products.

Credit Card Coordinator

• Jun 2006 - Jun 2007

I was in charge of managing the shared credit card brands at the national level of the Visa and Master Card franchises, managing commercial solutions with the product Distribution, procurement, maintenance and customer service (VIP). Support for the delivery of credit cards (promissory notes) at the national level in Personal and Business banking, in charge of the Ganapesos program (Banco Union Program - Redemption Miles and loyalty points) for the migration process.

National Business Executive with Credit Cards

• Feb 2005 - Jun 2006

The main objective of this position was based on the management of the acquisition (exchange rates and timely negotiation with new businesses linked to the Bank). Also responsible for the reports for the Financial Superintendency and the Asobancaria, elaboration and maintenance of proposals for large billers proposed for coordinator of the events and campaigns offered by Visa for the Bank. The main objective of this position was based on the management of the acquisition (exchange rates and timely negotiation with new businesses linked to the Bank). Also responsible for the reports for the Financial Superintendency and the Asobancaria, elaboration and maintenance of proposals for large billers proposed for coordinator of the events and campaigns offered by Visa for the Bank.

Analista líder de Crédito Especializado en Vehículos a nivel Nacional

• Jul 2003 - Jan 2005

Fui responsable de analizar las diferentes solicitudes de crédito de consumo a nivel nacional de banco y de los corretajes. Coordinar a diario los comités donde se estudiaban las diferentes opciones de préstamo para los clientes, de igual manera los productos con morosidad, manejo efectivo en el tiempo de respuesta para los clientes y para el mismo Banco. Fui responsable de analizar las diferentes solicitudes de crédito de consumo a nivel nacional de banco y de los corretajes. Coordinar a diario los comités donde se estudiaban las diferentes opciones de préstamo para los clientes, de igual manera los productos con morosidad, manejo efectivo en el tiempo de respuesta para los clientes y para el mismo Banco.

Analista Líder – Fábrica de Crédito y Cobranzas

• Jul 2000 - Jun 2003

Me encargué de analizar, presupuestar, organizar y planear mensualmente la gestión de la fábrica de crédito y cobranzas, así como el manejo de atribuciones para el pago con el fin de optimizar el proceso de producción de esta así minimizar el índice de cartera morosa para los productos de cartera ordinaria, tarjeta de crédito y sobregiro Me encargué de analizar, presupuestar, organizar y planear mensualmente la gestión de la fábrica de crédito y cobranzas, así como el manejo de atribuciones para el pago con el fin de optimizar el proceso de producción de esta así minimizar el índice de cartera morosa para los productos de cartera ordinaria, tarjeta de crédito y sobregiro