Experience

Recanati Winery

• Israel
• Food Production
• 1 - 100 Employee

• Director of Marketing and Bussines Development

  • Aug 2020 - Present

  Responsible for improving the brand exposure in the market and supports increasing sales by performing marketing activities to achieve the winery's goals including developing marketing strategies, creating advertising programs, conducting market research, planning media engagement, marketing content and more. responsible of Developing plans to improve customer engagement on social networks and at the Points of sale. Responsible for improving the brand exposure in the market and supports increasing sales by performing marketing activities to achieve the winery's goals including developing marketing strategies, creating advertising programs, conducting market research, planning media engagement, marketing content and more. responsible of Developing plans to improve customer engagement on social networks and at the Points of sale.


4Cast "Predicting the Unpredictable"​
• Director Of Marketing And Business Development at 4Cast "Predicting the Unpredictable"​

  • Jan 2020 - Aug 2020


Assuta ashdod university hospital

• Israel
• Hospitals and Health Care
• 100 - 200 Employee

• Cheif of marketing- assuta ashdod university hospital

  • Jan 2016 - Jan 2020

  Leading the marketing strategy road map and costumer journey during the establishment and ongoing operation. Business development for the hospital's long-term growth levers. Promoting health in the community, establishing and managing the maternity club, Creating fruitful relationships and partnerships with health care organizations, pharmaceutical and medical equipment companies, resulting in increased satisfaction, demand for services and quantity of births. Establishment and management of all digital assets and activities in Social Media, Multi-interface, results- oriented ongoing work, while maximizing UX and SEO analytics. Building the hospital brand, a cross-organization project that has been integrated into the patient journey, B2B processes, in-house communications and external publications. Managing employer brand building and recruitment campaign (over 1200 employees from various sectors), lecturer on orientation days for new employees and group instructor at Assuta Professionalism School (EX). Show less



Neot Kedumim Park

• Israel
• Travel Arrangements
• 1 - 100 Employee

• Marketing Director

  • Nov 2014 - Jan 2016

  Building an annual work plan, budget and procurement responsibility, working with customers and suppliers, negotiating and closing deals. Formulate a strategy in collaboration with the training department, campaign management and transport to increase visitors. Managing a professional sales team, booking department and inbound tourism and leading to meeting goals and exposure to new audiences in Israel and around the world. Building an annual work plan, budget and procurement responsibility, working with customers and suppliers, negotiating and closing deals. Formulate a strategy in collaboration with the training department, campaign management and transport to increase visitors. Managing a professional sales team, booking department and inbound tourism and leading to meeting goals and exposure to new audiences in Israel and around the world.



Assuta Medical Centers

• Israel
• Hospitals and Health Care
• 500 - 600 Employee

• markom manager

  • Sep 2011 - Oct 2014

  Leading marketing processes and supporting all network sites, building marketing plans according to company goals, managing campaigns in all media. Responsibility for the marketing communications budget (NIS 15 million), division by units, measurement and control of forecast versus performance. Responsibility for all network marketing content, digital assets, production of training videos for more than 100 procedures, establishing a company magazine and coordinating the editorial board for scientific journals. Partner in global projects promoting medical tourism, setting up an internet infrastructure alongside marketing materials in various languages, producing agent conferences, Documentation Testimonies and collaborations. Leading and managing unique events in the presence of VIPs, such as the laying of the cornerstone for the new hospital in Ashdod, in the presence of the Prime Minister and others. Show less



Orna Ben Haim PR

• Senior PR Account Manager

  • Aug 2008 - Aug 2011

  Managing spokesperson and public relations activities for prominent clients in the tourism industry in Israel and the world, culinary, consumerism, wine and alcohol. Building annual programs and campaigns, content productions for urban festivals, press conferences, launches and conferences. Writing and editing marketing content, working with editors and journalists, building and accompanying journalism tours in Israel and around the world. Managing spokesperson and public relations activities for prominent clients in the tourism industry in Israel and the world, culinary, consumerism, wine and alcohol. Building annual programs and campaigns, content productions for urban festivals, press conferences, launches and conferences. Writing and editing marketing content, working with editors and journalists, building and accompanying journalism tours in Israel and around the world.


idan hadash
• producer at idan hadash

  • 2004 - 2008

wallashops
• Technology, Information and Internet
• 1 - 100 Employee
• Account manager

  • 2002 - 2005