Experience

Bonduelle Northern Europe

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director Retail Benelux

  • Oct 2017 - Present



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Director Petcare

  • Oct 2013 - Aug 2017

  Final responsibility for marketing of business unit Petcare and member of the Petcare management team. Leading role in the development of the Petcare strategy and the annual recurring plan proces. Together with my team defining the marketing strategy on brand portfolio and communication for key brands like Whiskas, Pedigree, Sheba, Cesar and Perfect Fit. Coaching my team on excellence in execution and personal development.

• Marketing Manager Petcare

  • Jan 2013 - Sep 2013

  Responsible for Mars Petcare Cat portfolio existing of Whiskas, Sheba, Perfect Fit, Kitekat, Catisfactions and Catsan. Together with my team responsible for the development and excellence in execution of the annual brand and segment plans.

• Sales Manager Out-of-Home

  • May 2009 - Dec 2012

  Final responsibility for the turnover and profitability of Mars Confectionary in the Impulse channel. Development of the Impulse strategy including organisational design. Supporting the account managers in the channel/customer plan creation and deployment and personal development. Customer relation management via top to tops and network meetings.

• Business Manager Vending

  • Jan 2008 - Apr 2009

  Responsible for the vending strategy and organisation as important route to market for Mars Confectionary in the Impulse channel. Line management responsibility for the vending team. Turnover and profit responsibility by managing year contracts with operators, rental income, maintenance and overheads. Account management for national operators. Development of new vending concepts (i.e. alliance vending machine with Coca Cola)



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Manager Confectionary

  • 2004 - 2007

  Managing two important segments within Mars Confectionary: Bitesize (M&M's and Maltesers) and Chocolate Specialities (Celebrations and Dove). Development of local communication campaigns on M&M's and Celebrations. Business modeling work on the Dove brand. Member of European brand and segment teams defining long term brand strategy. Linemanagement responsibility.

• Brands Manager Confectionary

  • 2000 - 2004

  * Responsible for bisc&, a new brand in a new segment. Leadmarket role within Europe. Development of route to market for the Impulse channel. Linemanagement respopnsibility.* Responsible for Celebrations, Dove and Bounty brand including Seasonals. Introduction of Bounty Calapuno and relaunch of Dove. Development of Seasonals strategy.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• (Junior)Product Manager at Mona

  • 1996 - 1999

  Managing the Functional Foods (Vifit, Optimel) and Kids products (Yoki and Teletubbies licence). Product development with local R&D, brand positioning, brand name and packaging artwork development, creation of ATL and BTL activity plan. Managing the Functional Foods (Vifit, Optimel) and Kids products (Yoki and Teletubbies licence). Product development with local R&D, brand positioning, brand name and packaging artwork development, creation of ATL and BTL activity plan.