Experience

Nexure - Powered by Electrolux

• Sweden
• Consumer Services
• 1 - 100 Employee

• Head of Product & UX

  • May 2021 - Present

  UX and product design strategy for Electrolux's subscription services platform: delivering digital peace of mind solutions for our customers.

• User Experience Lead

  • Oct 2018 - May 2021

  Design and development of insurance tools and processes for Electrolux. Focus on direct-to-consumer services (D2C), and business-to-business-to-consumer solutions (B2B2C).



H&M

• Belgium
• Construction

• User Experience Lead

  • Nov 2016 - Oct 2018

  As the UX lead for the checkout journey in the Business Development team, I worked on projects for the Global Online Expansion Platform. In addition to this role, I was also the UX research lead for transitioning markets from our previous systems to this new online platform.• Driving and coordinating design and research efforts for the shopping bag, checkout and post-purchase areas• Projects spanned across channels: online and in-store experiences• UX responsibilities were for all of H&M's digital touchpoints: mobile apps, and responsive web• Ensuring short-term commercial success by prioritizing quick wins and utilizing customer insights for conversion rate optimization• Resource management for the checkout team and UX research tracks



MakerLab NL

• Experiment Designer / UX Researcher

  • Apr 2016 - Nov 2016

  At MakerLab, I helped our clients conceptualize and validate new products and services.Responsibilities:• Designing and conducting studies using various methodologies: from customer discovery to value proposition validation; formative and summative research• Creating prototypes (wireframes, landing pages, apps) for research purposes• Reporting insights to clients and help them apply these learnings to improve product-market fit• Hosting workshops and coaching teamsProjects included:• Exploring new membership propositions for the Consumer Association (Consumentenbond)• Coaching teams of young professionals from the insurance industry in a collaborative innovation program of the Dutch Association of Insurers• Helping a traditional (Dutch) publisher pivot towards a health care related service proposition



Baker Hughes

• Norway
• Oil and Gas
• 1 - 100 Employee

• User Experience Designer

  • Oct 2015 - Apr 2016

  As a member of the UX team within the joint software development project between Shell and Baker Hughes, I was responsible for UX design work during feature development.Alongside various stakeholders (product management and subject matter experts from both companies), I worked closely with our scrum development teams during feature implementation. As a member of the UX team within the joint software development project between Shell and Baker Hughes, I was responsible for UX design work during feature development.Alongside various stakeholders (product management and subject matter experts from both companies), I worked closely with our scrum development teams during feature implementation.



Nedap

• Netherlands
• IT Services and IT Consulting
• 300 - 400 Employee

• User Experience Designer

  • Oct 2012 - Oct 2015

  Responsibilities:• UX / Usability research: designing & conducting studies into user needs, and health care processes• Translating user needs into design solutions• Conducting creative sessions with development teams, users, and (other) stakeholders• Creating prototypes and wireframes: paper, Axure, web• Evaluating concepts and design solutions• Consult on user research for other projects (methods, survey design, study setup, tasks, analyses)• Engaging with visual design agencies to produce final-product graphicsProducts / Projects include:• Electronic Health Records• "Do-it-yourself" rostering app for home care (domiciliary care) nurses• Planning & Rostering for Staffing Agencies• Profile / Persona research into skills and roles within Staffing Agencies• Persuasive "Task Monitor" for recurring tasks (with long intervals) in health care• Research project into the practical application of quality of care indicators



TU/e Eindhoven University of Technology

• User-System Interaction Designer

  • 2011 - 2013

  Responsibilities:• Conducting user research: exploratory research, usability testing, expert/heuristic evaluations, concept evaluations and validation studies• Translating user needs into design concepts / proposals for redesign• Creating prototypes and wireframes: paper, Axure, web, Photoshop, ArduinoProjects included:• Engaging Children in Cars through a Robot Companion: a research project for Intel Labs• Exploring effects of interactive ambient lighting on customer's shopping experiences• Researching persuasive aspects of a mobile app to improve medicine adherence• Proposing redesigns for interfaces in a Neonatal Intensive Care Unit• Task analysis and redesign proposals for television interfaces: a design project for TP VisionAchievements:The various projects have lead to three publications at international conferences; working in the USI-department has given me experience in how to successfully collaborate in multi-disciplinary, cross-cultural UX teams, going through several iterations of the user-centered design process including ideation, concept evaluations, validating final designs with high fidelity interactive prototypes, running usability studies and conducting A/B tests.



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Usability & User Experience Research Intern

  • 2010 - 2011

  Usability researcher on the EU project "HOMEdotOLD" that aims to provide interactive services for elderly users through a television platform. Internship at Philips Consumer Lifestyle in collaboration with the Dutch National Foundation for the Elderly. Usability researcher on the EU project "HOMEdotOLD" that aims to provide interactive services for elderly users through a television platform. Internship at Philips Consumer Lifestyle in collaboration with the Dutch National Foundation for the Elderly.