Experience

Threecolts

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Apr 2022 - Present

  • In addition to establishing the marketing department to amplify the customer retention rate & churns across 9 SaaS brands, collaborate closely with the Sales and Product team to deliver GTM strategy with various marketing campaigns. • Increase revenue and cross-selling by developing strategic roadmaps of email drip campaigns across 9 brands, analyze campaigns’ success metrics, and achieve the engagement rate to over 40 %. • Drive organic sites’ traffic by developing SEO strategies and implement technical, on-page, and off-page SEO for 5 websites. Efficiently utilize GA & GSC to conduct performance analysis. • Increase customer engagement and drive sites’ traffic by developing the content strategy for 4 websites. In addition, enhance confidence and build trust by conducting case studies across all brands. • Hold webinars to educate customers to improve trial conversion and churn rate. Show less



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Key Account Supervisor

  • Dec 2021 - Mar 2022

  • Manage the account- the 2nd largest Convenience Store corporation in Taiwan, creating JTI’s market share of 51% within the banner.• Successfully negotiated the trading terms and annual contract with client by reducing the shelf rental fee by 60% and gained additional shelf space at the expense of other competitors• Prepared account annual plans with sales forecast analysis, actively communicate with internal and external stakeholders to seek business opportunities. Cooperate across product category campaigns with a result of 20% sales increase.• Identify new business opportunities including big data cooperation and new showcase deployments with clients, along with strengthening relationships with clients by fulfilling their needs. Show less

• Activation Officer

  • Aug 2017 - Nov 2021

  • Led the launch projects for a portfolio of over 10+ brands with 70+ different products; Consistently achieved new product launch market share records and exceeded sales volume targets through pre-sale events. The market share in convenience stores reached over 50% through effective communications and other trade strategies. • Conducted business analysis of market trends and sales performance to develop various strategic brand communication plans and programs such as web campaigns, mystery shoppers, 1-2-1 programs, and others. Strengthened cross-channel communications through the adoption of brand messages by developing the brand’s consumer appeal and capitalized on new business opportunities. • Demonstrated strategic communication skills internally and externally. Presented brand launch plans to different stakeholders including the management team and aligned cross functionally. Moreover, improved the workflow and processes between the sales and marketing team to reduce friction costs. Externally, proactively negotiated with account buyers to find new opportunities for business and brand development. Including introducing the JTI app and customizing 10+ brand events a year to reach out to clients and fulfilled clients’ needs. • Planned, led, and executed trade events, including trade shows, store manager meetings, and trade partners award ceremonies to enhance brand communication and to reinforce trade partner relationships by establishing trust from clients.• Designed category management training workshops for internal sales department and external audiences including account buyers and their front-line staff. These workshops received a 100% satisfaction rating based on post feedback and peer reviews. Show less



AllSaints

• United Kingdom
• Apparel & Fashion
• 700 & Above Employee

• PR Assistant

  • Jul 2015 - Apr 2017

  • Actively interacted with local media by delivering press release, press kit, and sample loaning. Furthermore, preparing clipping report to measure the exposure performance • Planned and arrange corporate events, including store opening, press day, VIP events, and cooperated with department stores to enhance selling volume to meet the target • Successfully Initiated and managed Facebook and Instagram for Taiwan branch evidenced by doubling the followers from 50k to 100k in 6 months • Proposed and implemented social media strategy by planning monthly ad budget and localize content, including working with local bloggers and media Facebook collaboration • Reinforced local operation team with daily office administration task and thus enhanced team commitments on marketing events Show less



Guestlist

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Communication Intern

  • Oct 2014 - Dec 2014

  • Suggested and conducted monthly marketing strategies for clients including FMCG, restaurants, private clubs, music festivals, musicians and fashion products. • Managed and scheduled monthly Tweets, Facebook and Instagram posts for 7 clients • Improved consumer engagement through an advanced social media platform resulting in a double increase in followers within a month • Suggested and conducted monthly marketing strategies for clients including FMCG, restaurants, private clubs, music festivals, musicians and fashion products. • Managed and scheduled monthly Tweets, Facebook and Instagram posts for 7 clients • Improved consumer engagement through an advanced social media platform resulting in a double increase in followers within a month



Louis Goldstein Kersen

• London, United Kingdom

• Marketing Intern

  • Sep 2014 - Oct 2014

  • Analysed competitors and developed managerial strategies to improve sales • Constructed social media marketing strategies to attract consumers • Assisted in sales department catering for clients’ needs including Giorgio Armani, Burberry, Marks & Spencer and other high street brands by efficiently providing the range cards • Analysed competitors and developed managerial strategies to improve sales • Constructed social media marketing strategies to attract consumers • Assisted in sales department catering for clients’ needs including Giorgio Armani, Burberry, Marks & Spencer and other high street brands by efficiently providing the range cards



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Human Resources Intern

  • Sep 2012 - May 2013

  • Assisted in recruiting staff by clearly communicating the benefits of the company’s business model • Screened 200+ resumes, administered reference checks, scheduled and conducted pre-interviews to filter out viable candidates • Organised at least 5 assessment centers per month to improve work process productivity • Accomodated guests and efficiently arranged daily meeting schedules in order to maximise efficiency • Assisted in retail operations by maintaining the high standard of customer service and served as a Mandarin-English translator for interpreting reports Show less