Experience

Beam Mobility

• Singapore
• Consumer Services
• 200 - 300 Employee

• Visual Designer

  • Apr 2022 - Present

  Making cities flow better for everyone. Making cities flow better for everyone.



Freelance

• Singapore

• Brand & Product Designer

  • Dec 2020 - Jul 2022

  - Design for multiple start-ups and home grown brands, empowering small businesses to get a good head start with thoughtful brand design. - Work and liaise directly with clients and take charge of end-to-end design processes. - Strategise and design for digital and traditional print medias such as social media content & curation, packaging, and collaterals. - Design for multiple start-ups and home grown brands, empowering small businesses to get a good head start with thoughtful brand design. - Work and liaise directly with clients and take charge of end-to-end design processes. - Strategise and design for digital and traditional print medias such as social media content & curation, packaging, and collaterals.



Helloam

• Singapore

• Freelance Graphic Designer

  • Oct 2015 - Jul 2022



SiliconPlus Communications Pte Ltd

• Singapore
• Design Services
• 1 - 100 Employee

• Graphic Designer

  • Jul 2018 - Dec 2020

  - Exclusively attached to a creative tech start-up – PIXERF, a global visual marketplace that provides authentic Asian stock images, crowdsourced photo challenges, and custom photography commissions. - Refreshed PIXERF’s brand identity and created a design system that encourages brand recall across all asset types such as social media, presentation decks, ads, EDMs, website, and video. - Designed for tactical and strategic campaigns and initiatives to boost brand awareness, increase business sales, and empower creators. - Created and developed offline marketing assets such as banners, print collaterals, cards for events, exhibitions and engagements in Singapore, Indonesia, Malaysia, and Thailand. Researched, ideated and developed social media strategies for day-to-day and weekly content. - Created and developed online marketing assets such as EDMs, presentation decks, GDN and FB ads, and social media content. - In-charge of Instagram visual curation over 22 months (since October 2018). - Supported in user research and studying competitive landscapes, to design and develop end-to-end user journeys and experiences for new and existing product features and services. - Developed wireframes and designed user interfaces for new and existing product features using Sketch. - Prototyped and tested design iterations using InVision. - Worked closely with a development team of frontend and backend developers, supporting as stand-in project manager to plan and facilitate product sprints for approximately 14 months. - Assisted and worked closely with product owner to manage and strategise product strategies. - Supported in QA to ensure quality of the product before deployment. Show less



PIXERF

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Graphic Designer

  • Jul 2018 - Dec 2020

  - Refreshed PIXERF’s brand identity and created a design system that encourages brand recall across all asset types such as social media, presentation decks, ads, EDMs, website, and video. - Designed for tactical and strategic campaigns and initiatives to boost brand awareness, increase business sales, and empower creators. - Created and developed offline marketing assets such as banners, print collaterals, cards for events, exhibitions and engagements in Singapore, Indonesia, Malaysia, and Thailand. Researched, ideated and developed social media strategies for day-to-day and weekly content. - Created and developed online marketing assets such as EDMs, presentation decks, GDN and FB ads, and social media content. - In-charge of Instagram visual curation over 22 months (since October 2018). - Supported in user research and studying competitive landscapes, to design and develop end-to-end user journeys and experiences for new and existing product features and services. - Developed wireframes and designed user interfaces for new and existing product features using Sketch. - Prototyped and tested design iterations using InVision. - Worked closely with a development team of frontend and backend developers, supporting as stand-in project manager to plan and facilitate product sprints for approximately 14 months. - Assisted and worked closely with product owner to manage and strategise product strategies. - Supported in QA to ensure quality of the product before deployment. Show less



Tribe Design Pte. Ltd.

• Singapore
• Design Services
• 1 - 100 Employee

• Designer / Art Director

  • 2015 - 2016

  Tribe is a design agency based in Singapore. - Worked remotely with the agency on multiple client projects of a various industries including NUHS, Biqmind, and Singapore Sports Hub. - Designed for offline marketing assets such as banners, wall claddings and Mass Rapid Transit (MRT) panels. - Designed for printed media such as annual report. - Created brand identity systems and crafted brand guidelines. Tribe is a design agency based in Singapore. - Worked remotely with the agency on multiple client projects of a various industries including NUHS, Biqmind, and Singapore Sports Hub. - Designed for offline marketing assets such as banners, wall claddings and Mass Rapid Transit (MRT) panels. - Designed for printed media such as annual report. - Created brand identity systems and crafted brand guidelines.



The Student Agency

• Singapore

• Designer / Art Director

  • Jan 2014 - Apr 2015

  The Student Agency (TSA) is Singapore Polytechnic’s student-run agency where students get to have first-hand experience on industrial practices. - Strategised and worked with the team to give the creative direction for the Singapore Polytechnic Open House (SPOH) Campaign 2015 and other projects. - Led a team of 10 creative designers to produce online and offline marketing assets such as social media contents and large format banners. - Art-directed the in-house photoshoot for SPOH 2015. - Awarded the Asia Pacific Communications Award 2015 for the SPOH project under the Government Institution Category. Show less



Liquid Advertising

• Singapore

• Design Intern

  • 2014 - 2014

  Liquid is a creative design agency that offers integrated solutions such as branding, TVCs and graphic design for targeted marketing and communication. - Art Direction - Brand Experience - Advertising Campaign Strategist - Editorial Design - Marketing Collaterals - Digital Imaging - Web Design Liquid is a creative design agency that offers integrated solutions such as branding, TVCs and graphic design for targeted marketing and communication. - Art Direction - Brand Experience - Advertising Campaign Strategist - Editorial Design - Marketing Collaterals - Digital Imaging - Web Design