Experience

Yield App

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of Communications & PR

  • Jan 2023 - Present



FTX

• Bahamas
• Financial Services
• 100 - 200 Employee

• Editorial Lead

  • Feb 2022 - Nov 2022



Mirae Asset Global Investments

• South Korea
• Investment Management
• 400 - 500 Employee

• Investment Writer/Global X ETFs Digital Marketing Manager

  • Jul 2021 - Feb 2022

  Dual role split between Mirae Asset Global Investments’ mutual fund business and the recently acquired Global X ETFs brand, reporting directly to the CIO and Head of Asia ETFs. Mutual Funds – Investment Writer and Presenter: Created original thought-leadership pieces for portfolio managers that analysed issues at the forefront of clients’ minds. Researched, scripted and hosted on-camera interviews with portfolio managers which were then distributed to sales and published on social media.Global X ETFs – Corporate Communications and Content Strategy: Designed and executed PR strategy to cement the firm’s status as an ETF pioneer in Asia. Placed key figures in the media through bespoke speaking points and curated speeches. Expanded the firm’s reach through a series of content partnerships, email marketing and social media campaigns.



Franklin Templeton

• United States
• Financial Services
• 700 & Above Employee

• Digital Financial Writer and Sub-Editor

  • Sep 2018 - Jul 2021

  Transferred to the Hong Kong office with an expanded role and led portfolio manager commentaries in response to market-moving events in the Asia-Pacific region. I managed a stream of timely and localised content to distribute to sales, marketing and corporate communications. Addressed urgent client concerns with the creation of the "Trends Reinforced" whitepaper series to tackle queries over accelerating and structural trends as the world adapted to and emerged from COVID-19. I also continued to supervise the translations process to ensure smooth delivery to Franklin Templeton’s multiple thought-leadership sites.

• Digital Financial Writer and Sub-Editor

  • Aug 2015 - Aug 2018

  Identified market-moving events in anticipation of client queries, and addressed these concerns through portfolio manager bylined commentaries that were distributed to clients, marketing and Franklin Templeton's thought leadership sites: Beyond Bulls & Bears and Investment Adventures in Emerging Markets sites.Supervised the translations process in partnership with marketing leaders in France, Germany, Spain, Italy, the Netherlands and Hong Kong. Kept global sales teams up to speed with market developments through the internal "Daily Business Intelligence" series was published twice a week.



CAMRADATA

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Financial Journalist

  • Sep 2014 - Aug 2015

  Launched the web version of Asset View in December 2014, and managed all output for camradata.com, assetview.co.uk and the monthly Asset View print magazine. Researched, wrote and signed off on all content output including email marketing, newsletters and social media. Job scope included handling client material, which included creating or sub-editing advertorials or guest articles. Interviewed asset managers and key industry figures for news articles and features. Engaged a broad audience by creating off-diary copy using the company fund database, aligning message with sales and marketing strategies. Identified market trends for roundtable events and business breakfasts, and collated findings to leverage in white papers and articles.



MoneySavingExpert.com

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• Money Writer

  • Apr 2014 - Aug 2014

  Engaged a broad audience of UK consumers in personal finance coverage. Delivered news stories and long-form articles as an investigative consumer journalist for the UK’s largest and most influential consumer website, with 16 million active members and 12 million weekly email subscribers. Engaged a broad audience of UK consumers in personal finance coverage. Delivered news stories and long-form articles as an investigative consumer journalist for the UK’s largest and most influential consumer website, with 16 million active members and 12 million weekly email subscribers.



This Is Money

• United Kingdom
• Online Media
• 1 - 100 Employee

• News Intern

  • Feb 2014 - Apr 2014

  Delivered timely financial and consumer news for thisismoney.co.uk and MailOnline. Delivered timely financial and consumer news for thisismoney.co.uk and MailOnline.



Trinity Mirror Southern

• Journalism Placement

  • Sep 2013 - Jan 2014

  Weekly placement at the Surrey Herald & News and Staines Informer, as part of the NCTJ fast-track journalism qualification.Wrote off-diary stories for my patch in Staines, Egham and Chertsey in Surrey. Weekly placement at the Surrey Herald & News and Staines Informer, as part of the NCTJ fast-track journalism qualification.Wrote off-diary stories for my patch in Staines, Egham and Chertsey in Surrey.



MoneySavingExpert.com

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• Editorial Intern (Money Team)

  • Jul 2012 - Sep 2012

  - Became a subject-matter expert in peer-to-peer lending and wrote content to recognise P2P lending as an investment opportunity. - Assisted in analysing new financial products in the market.- Edited online content using DreamWeaver. - Became a subject-matter expert in peer-to-peer lending and wrote content to recognise P2P lending as an investment opportunity. - Assisted in analysing new financial products in the market.- Edited online content using DreamWeaver.