Experience

Squad - Solução Logística para Eventos

• Brazil
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Head de marketing

  • Dec 2022 - Present

  Main activities: lead the marketing team, generating demand for all verticals of the company; relationship with the advertising agency and the press office; development and monitoring of events; Budget control; creation of sales campaigns; delivery of KPI's follow-up reports. Main activities: lead the marketing team, generating demand for all verticals of the company; relationship with the advertising agency and the press office; development and monitoring of events; Budget control; creation of sales campaigns; delivery of KPI's follow-up reports.



Grupo Autoglass

• Brazil
• Retail
• 700 & Above Employee

• Digital Marketing Coordinator

  • Oct 2021 - Dec 2022

  Main activities: responsible for developing the marketing strategy and tactics for lead generation in the Brazilian and Colombian markets, leading the content, performance and inbound marketing teams. I was the bridge between digital marketing and the sales team, with the main objective of achieving growth targets, building marketing strategies and plans, followed by the execution of demand generation campaigns that deliver MQLs and convert SQLs. Main activities: responsible for developing the marketing strategy and tactics for lead generation in the Brazilian and Colombian markets, leading the content, performance and inbound marketing teams. I was the bridge between digital marketing and the sales team, with the main objective of achieving growth targets, building marketing strategies and plans, followed by the execution of demand generation campaigns that deliver MQLs and convert SQLs.



Bluevix Distribuidora de Informática

• Brazil
• Wholesale
• 1 - 100 Employee

• Head of marketing

  • Oct 2020 - Jun 2021

  Main activities: structuring and development of the marketing department, coordination of sector projects (digital marketing, inbound marketing, events, internal communication, partnership with customers, product packaging, relationship with advertising agencies and press relations); development of B2B e-commerce, launching of the company's own brand products, structuring of customer service, promotional campaigns, control budget of the department, monitoring of trends in market and competition analysis. Show less



KICk

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2020 - Oct 2020

  Main activities: contract management, process implementation, team management and implementation of the customer experience area - CXM

• Customer Success Manager

  • Jun 2018 - Feb 2020

  Main activities: contract management, process implementation, team management, customer service focused on customer success - Customer success (CS)



Lotes CBL

• Brazil
• Civil Engineering
• 1 - 100 Employee

• Marketing and Market Intelligence Coordinator

  • Mar 2016 - Jun 2018

  Main activities: management of marketing projects and department contracts, digital marketing, inbound marketing, events, analysis and monitoring of customer journey, personas development, internal communication, relationship with advertising agencies and press relations, development of sales campaigns, monitoring of KPIs, preparation and control of the department's communication and budget planning, monitoring of market trends and analysis of the competition. Main activities: management of marketing projects and department contracts, digital marketing, inbound marketing, events, analysis and monitoring of customer journey, personas development, internal communication, relationship with advertising agencies and press relations, development of sales campaigns, monitoring of KPIs, preparation and control of the department's communication and budget planning, monitoring of market trends and analysis of the competition.



Pimpolho Produtos Infantis

• Brazil
• Textile Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • 2013 - Mar 2016

  Main activities: management of department contracts, management of marketing projects, which include trade marketing, web marketing (social networks, B2B and B2C e-commerces), events (trade fairs and sales conventions), internal communication, relationship with agencies advertising and press office, development of packaging, development of sales campaigns, preparation and control of the department's communication and budget planning and monitoring of goals, indicators and sales performance. Main activities: management of department contracts, management of marketing projects, which include trade marketing, web marketing (social networks, B2B and B2C e-commerces), events (trade fairs and sales conventions), internal communication, relationship with agencies advertising and press office, development of packaging, development of sales campaigns, preparation and control of the department's communication and budget planning and monitoring of goals, indicators and sales performance.



MP Publicidade

• Brazil
• Advertising Services
• 1 - 100 Employee

• Key account

  • Sep 2008 - Oct 2013

  Main activities: Management and contracts, customer service, preparation and execution of communication plans and development and monitoring of budget planning. Clients served: ArcelorMittal Brasil, Adcos, Faculdade Salesiana, Banestes, Cesan, State Finance Department, Communication Department. Main activities: Management and contracts, customer service, preparation and execution of communication plans and development and monitoring of budget planning. Clients served: ArcelorMittal Brasil, Adcos, Faculdade Salesiana, Banestes, Cesan, State Finance Department, Communication Department.