Senior Manager, Change Management

• Jan 2022 - Present

Change Manager, Wealth Management

• Nov 2015 - Jan 2022

Change Manager, NA Personal & Commercial Banking

• Sep 2013 - Nov 2015

 Lead role in delivering and managing multi-dimensional project initiatives from strategy planning through to implementation Identify potential people-side risks and anticipated points of resistance; develop plans to mitigate and address issues Drive awareness of change management programs by leading the measurement, tracking, and reporting of project plan progress and adoption metrics Advisor to Executive Sponsors on the overall change strategy and approach to enable a seamless execution  Provide Change Management expertise, coaching and support to leaders and other partners across the Enterprise Mentor and advise Project Managers who are managing Change Plans in the absence of a dedicated change resource

Senior Marketing Manager, Special Projects

• Aug 2010 - Sep 2013

 Developed and executed customer centric communication/marketing/branding strategies and plans that support product/project objectives  Recommended integrated marketing programs across multiple channels based on a clear definition of customer needs and value proposition Ensured communication and branding strategies were clear and consistent in order to deliver a seamless customer experience Managed the execution of marketing and communication initiatives within budget while leveraging partner expertise that drove cost effective results  Identified and recommended opportunities for improvements to ensure overall marketing resource effectiveness

Marketing Manager, Payments Marketing

• Dec 2008 - Aug 2010

 Established, spearheaded and managed the achievement of marketing strategies and plans related to the launch of new products, reward programs, payments and enhancements  Led all brand and marketing activities to support the launch of new initiatives through various channels including: card fulfillment, branch collateral, direct mail, web etc.  Ensured brand, positioning and message consistency in all marketing and card fulfillment materials to ensure a seamless customer experience Developed communication materials to support training to call centre(s) and branches (including training source documents, sales tools) Effectively managed various external and internal business relationships

Product Specialist, Pricing and New Product Development

• Nov 2005 - Dec 2008

 Developed and presented business cases, pricing structure and product strategy to support recommendations for launch of new credit card products and services Researched, identified and evaluated marketplace trends and competitive landscapes with respect to credit card features, benefits and price Tracked and monitored impact of new product launches on customer behaviour and used this knowledge to refine and/or develop new products, pricing strategy and on-going marketing campaigns Assisted in the development of value propositions for new payment/card products and enhancements

Financial Analyst, Performance Management

• Jan 2002 - Nov 2005

 Provided financial analysis to properly identify strengths, opportunities, weaknesses and threats Assisted in the development of the annual financial plan and quarterly forecasts for the division