Liana Falcetti

Associate Director of Marketing at Via Care Community Health Center
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Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Associate Director of Marketing
      • Feb 2023 - Present
    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Growth Strategist
      • Jan 2022 - Feb 2023

    • Strategic Partnerships Coordinator
      • Mar 2019 - Jan 2022

      • Manage communication and deliverables for all event sponsors and liaise with KCRWevents team to produce sponsor activations• Manage relationship and deliverables for all arts partnership accounts – including suchlongstanding partnerships as the LA Philharmonic and the Hollywood Bowl, LACMA, CAPUCLA, Hammer Museum, LA Opera, Ford Theatres, etc.• Produce and execute all KCRW Partner Screenings – including digital and on-airpromotion, guest list management, volunteer staffing, and day of event management• Work closely with Director of Corporate Sponsorship to recruit and manage unique tradeopportunities to benefit KCRW and offset corporate expenses• Plan and manage scheduling for broadcast and digital advertising for all entertainment andarts partner accounts including editing copy to comply with FCC guidelines• Educate clients and agencies on best practices and protocols for broadcast and digitaladvertising Show less

    • Events and Arts Partnerships Coordinator
      • Mar 2018 - Feb 2019

    • Apparel & Fashion
    • 1 - 100 Employee
    • Associate Brand Manager
      • Jan 2016 - Dec 2017

      • Oversaw the planning and execution of all events across three entities - Rachel ZoeCollection, Zoe Media Group/ The Zoe Report and The Zoe Report Box of Style• Liaised directly with significant sponsors during preliminary discussions, planning andexecution of sponsor integration into events• Communicated and managed relationships with many different external vendors,production companies, PR firms and sponsors/advertisers• Composed formal decks and presentations to be distributed externally to partners forevents and additional marketing opportunities• Successfully produced the Rachel Zoe Collection SS18 LA Runway Presentation andFW17 LA Runway Presentation, Let It Zoe – A Winter Themed Influencer Gifting Suite,The Zoe Report’s first-ever NewFronts digital media presentation, TZR Third Thursdays: AHappy Hour Series, and co-produced The Zoe Report’s ZOEasis: A Style Retreat• Served as producer on all editorial, ecommerce, and look book photo shoots for RachelZoe Collection - including conducting model castings, leading all communication andscheduling with photographers, models, and hair and make up teams, managing internalsample trafficking and sample shot list, negotiating rates and maintaining expenses in linewith proposed budget, etc. Show less

    • Styling Assistant
      • Dec 2012 - Dec 2015

      • Oversaw all intern training and activity including sample inventory procedures and generaloffice protocol• Assisted RZ Studio team with designer requests, showroom and studio pulls for allcelebrity client appearance, editorial and advertising styling jobs• Assisted stylists during celebrity client fittings and on set for editorial photo shoots andadvertising campaigns• Aided office book keeper with organizing and preparing job close out expense reports• Accompanied celebrity clients during press activities to facilitate wardrobe changes Show less

    • Styling Intern
      • Dec 2012 - Apr 2014

    • Real Estate
    • 1 - 100 Employee
    • Styling Assistant
      • Jan 2014 - Nov 2015

      Assistant to such stylists including Isabel Dupre, Leslie Fremar and more. • Manage requests and selects between stylists and designers/PR firms and performed additional pulls as needed • On-set assistant during editorial, lookbook, and client print and film productions • Assisted in preparation for fittings with celebrity clientele and during day-of prep for event • Manage day-to-day office activity and upkeep, including all shipments and deliveries, maintenance of showroom inventory, organization and inventory of styling supplies and necessities Show less

    • Development Intern
      • Jan 2013 - May 2013
    • United States
    • Legal Services
    • 1 - 100 Employee
    • Legal Intern
      • Jun 2011 - Dec 2012

Education

  • Pepperdine Graziadio Business School
    Master of Business Administration - MBA, Entrepreneurship
    2020 - 2022
  • University of Southern California
    Bachelor of Arts (B.A.), Philosophy, Politics, and Law
    2010 - 2014
  • La Serna High School
    2006 - 2010

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