Experience

Shift Cycling Culture

• Spectator Sports
• 1 - 100 Employee

• Founder

  • Sep 2018 - Present

  Shift Cycling Culture aims to unite the collective force of our cycling culture to address climate change. As cyclists, we are closely connected to the environment we ride in. But we seem to forget that everything we make, distribute and consume to pursue our passion has an impact on that very nature we use as our playground. ​ It’s time to shift that. Time to change how we bring our products to life, and how we use and re-use them. Time to take better care of the places we love to ride in. Time to use all the innovative force of this industry to become a more sustainable one. And it's certainly about time we start using the collective power of our cycling culture to take our own stand in addressing climate change. Shift Cycling Culture aims to create awareness, spark conversations and support positive environmental actions to help materialise this shift. We host meetups, create campaigns and set up pilot projects to inspire brands and the cycling community to start doing things differently. With more care, and less environmental impact. We love where we ride. Let’s act accordingly. www.shiftcyclingculture.com | @shiftcyclingculture



salt lake productions

• Rotterdam Area, Netherlands

• owner

  • Apr 2011 - Present

  concept | strategy | project management | marketing | communications Clients include: Ministry of Economic Affairs | www.rijksoverheid.nl Voedingscentrum | www.voedingscentrum.nl Food Cabinet | www.foodcabinet.org Uit Je Eigen Stad | www.uitjeeigenstad.nl Omapost | www.omapost.nl Slow Food Youth Network | www.slowfoodyouthnetwork.org concept | strategy | project management | marketing | communications Clients include: Ministry of Economic Affairs | www.rijksoverheid.nl Voedingscentrum | www.voedingscentrum.nl Food Cabinet | www.foodcabinet.org Uit Je Eigen Stad | www.uitjeeigenstad.nl Omapost | www.omapost.nl Slow Food Youth Network | www.slowfoodyouthnetwork.org



Self-employed

• Cycling photographer, film producer and director

  • Jan 2017 - Present

  www.saltlakephoto.nl www.saltlakephoto.nl



Voedingscentrum

• Netherlands
• Non-profit Organization Management
• 1 - 100 Employee

• Interim Senior Communications Advisor

  • Feb 2019 - Jul 2019

  Senior communication advise, development of strategic communication plans, overseeing execution of public campaigns and stakeholder management for a variety of projects and target groups, such as: - launch of ZwagerHap-app (app to inform about safe and healthy nutrition during pregnancy) - launch of a virtual learning environment for Child Care organisations - stakeholder inventory and communications in Healthcare Senior communication advise, development of strategic communication plans, overseeing execution of public campaigns and stakeholder management for a variety of projects and target groups, such as: - launch of ZwagerHap-app (app to inform about safe and healthy nutrition during pregnancy) - launch of a virtual learning environment for Child Care organisations - stakeholder inventory and communications in Healthcare



Voedingscentrum

• Netherlands
• Non-profit Organization Management
• 1 - 100 Employee

• Interim Senior Communications Advisor

  • Sep 2017 - Sep 2018

  Senior communication advise, development of strategic communication plans, overseeing execution of public campaigns and stakeholder management for a variety of projects and target groups, such as: - launch of Kies ik Gezond? app (app to promote a healthier diet through detailed product information) - communication and organisation of 'De Staat van Voeding'-event - strategic communications plan and execution 'De Gezonde School Kantine' (Healthier School Canteens) Senior communication advise, development of strategic communication plans, overseeing execution of public campaigns and stakeholder management for a variety of projects and target groups, such as: - launch of Kies ik Gezond? app (app to promote a healthier diet through detailed product information) - communication and organisation of 'De Staat van Voeding'-event - strategic communications plan and execution 'De Gezonde School Kantine' (Healthier School Canteens)



Ministry of Economic Affairs

• The Hague Area, Netherlands

• Interim Senior Communications Advisor

  • Jun 2016 - Jun 2017

  Department of Economic Affairs, Agriculture and Food Policy As part of the communication team serving under Secretary of State Martijn van Dam Department of Economic Affairs, Agriculture and Food Policy As part of the communication team serving under Secretary of State Martijn van Dam



Food Cabinet - creative agency for good food

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Interim Project Manager

  • Nov 2015 - Sep 2016

  Agri meets Design brings farmers and designers together to address one of the biggest challenges of our time. How will we feed a growing population in a sustainable way? By organizing meet ups and initiating and supporting mutual projects, Agri meets Design showcases how design can offer innovative solutions for complex issues in the agriculture and food sector. www.agrimeetsdesign.com Agri meets Design brings farmers and designers together to address one of the biggest challenges of our time. How will we feed a growing population in a sustainable way? By organizing meet ups and initiating and supporting mutual projects, Agri meets Design showcases how design can offer innovative solutions for complex issues in the agriculture and food sector. www.agrimeetsdesign.com



Omapost

• Netherlands
• Consumer Services

• Coordination crowdfunding

  • Dec 2015 - Jun 2016

  Omapost is a company that enables you to share your online life with your offline grandma by sending her monthly post cards - by actual snail mail - with a picture from your mobile feed. Omapost will include your phone number, your personalized text message and name to make sure your grandma can call you about the card. And you finally get to talk to her about the important stuff in life. Why? Loneliness among elderly people is becoming a real issue these days. By reconnecting online and offline generations, Omapost aims to have a positive impact on the lives of as many grandma's (or granddads, fathers, mothers or sugar daddy's for that matter!) as possible.



Slow Food Youth Network | We Feed The Planet | Milan Expo

• Milan Area, Italy

• Strategic Marketing Communications Consultant

  • May 2015 - Dec 2015

  From October 3-6, 2015, as the Milan Expo came to a close, the Slow Food Youth Network brought together 2,500 young farmers, food artisans, fishers, nomads, chefs, students and activists from around the world to gain knowledge, get connected and discuss innovative solutions for the future food system. By connecting young people from different social, professional and cultural backgrounds, We Feed The Planet aims to create a network of change makers that will change the food system from within. www.wefeedtheplanet.com



Uit Je Eigen Stad

• Rotterdam Area, Netherlands

• Strategic Communications Consultant

  • May 2014 - Dec 2015

  Developing a mission statement, vision and strategy aligned with the renewed ambitions of urban farming institute Uit Je Eigen Stad. Developing a mission statement, vision and strategy aligned with the renewed ambitions of urban farming institute Uit Je Eigen Stad.



World's Best News Nederland

• Netherlands

• Project Coordinator

  • May 2014 - May 2015

  As a result of the combined efforts of NGO's, the corporate sector, governments, social movements and public initiatives, the state of the world today has in many ways improved compared to the end of the last millennium. In terms of reducing poverty and improving education, health, women rights and sustainable development, huge steps forward have been taken. Extreme poverty has been halved since the start of this century. Over 90% of children in developing countries have access to education now. And over two billion people gained access to improved sources of drinking water. Great news, you would say. But is the general public aware of this? In September 2015, World's Best News will launch a national multimedia campaign in The Netherlands, covering news that focusses on positive results and progress. News that underlines the creativity, determination and entrepreneurial spirit of all entities contributing to that progress. And news that provides the necessary hope and trust in the positive effects of global development. www.worldsbestnews.nl



Partos Innovatiefestival

• Pakhuis de Zwijger, Amsterdam

• Co Producer

  • Jul 2014 - Oct 2014

  A one day event on innovation in the development cooperation sector and beyond, with workshops, talkshows and Lightning Talks by Rob Wijnberg, Samuel Levie, Mark Woerde, Stef van Dongen en Roué Verveer. A one day event on innovation in the development cooperation sector and beyond, with workshops, talkshows and Lightning Talks by Rob Wijnberg, Samuel Levie, Mark Woerde, Stef van Dongen en Roué Verveer.



Damn Food Waste

• Amsterdam Area, Netherlands

• Project Manager

  • 2013 - Dec 2013

  Damn Food Waste - June 29 2013, Museumplein Amsterdam One third of all food produced ends up being thrown away. On June 29, the Damn Food Waste event fed over 6,500 people with a free hot lunch made from surplus ingredients to raise awareness of this astonishing waste. Damn Food Waste was initiated by Food Guerrilla/NCDO, Wageningen UR, Youth Food Movement NL, Voedingscentrum Nederland, Natuur & Milieu and Feeding the 5K, and was executed under the direction of Food Cabinet. www.damnfoodwaste.com | @damnfoodwaste



Wat eet Rotterdam?

• Arminius Rotterdam

• Project Manager

  • Jul 2013 - Nov 2013

  Wat eet Rotterdam? - October 18, Arminius Rotterdam Wat eet Rotterdam? (What Rotterdam Eats) presented local food heroes and their inspiring stories, reviewed the city's relevant issues and food history, and gathered the Rotterdam food scene in a swirling one day conference. The event is an initiative of Food Cabinet (www.foodcabinet.org) and was the closing event of the World Food Festival (Rotterdam, Sept 18 - Oct 27 2013, www.worldfoodfestival.nl) www.wateetrotterdam.nl | @wateetrotterdam



Food Film Festival

• Netherlands
• Movies, Videos, and Sound

• Head of Communication | Management Team

  • Oct 2012 - 2013

  The Food Film Festival wants to educate people about wrongs in the food system by screening revealing documentaries, inviting knowledgeable speakers and debating with the public about current issues. But the festival's philosophy is based on the idea that people will have to revalue their food in order to make a sustainable change. In our view, the best way to do that, is by enjoying, loving and caring for your food. And the best way to do that is to get inspired. Therefore we also screen documentaries that show the most amazing chefs, dishes, food producers and food lovers. Also, we invite the public of the Food Film Festival to brush up on their cooking skills by partaking in one of the many workshops. Because the best way to revalue food is through the shared experience of it. www.foodfilmfestival.nl | www.youthfoodmovement.nl



Crowd Care Consultancy

• Utrecht Area, Netherlands

• Crisis communication

  • 2012 - 2013

  Four experienced event professionals have joined forces in Crowd Care, a consultancy bureau for event safety and crowd management. Crowd Care was founded by Ronny Hooch Antink (Loc7000), Cees Muurling (The Mojo Barriers), John Mulder (TwistedDutchmen/Mojo Concerts) and Gerard van Duykeren (The Security Company) to bridge the gap between theory and practice. Four experienced event professionals have joined forces in Crowd Care, a consultancy bureau for event safety and crowd management. Crowd Care was founded by Ronny Hooch Antink (Loc7000), Cees Muurling (The Mojo Barriers), John Mulder (TwistedDutchmen/Mojo Concerts) and Gerard van Duykeren (The Security Company) to bridge the gap between theory and practice.



Mojo Concerts

• Entertainment
• 100 - 200 Employee

• Project Manager Marketing & Communication

  • 2004 - Apr 2011

  Mojo Concerts / Live Nation - Marketing Communication for over 200 concerts, festivals and events [incl. Coldplay, Lady Gaga, U2, Madonna, The Rolling Stones, dance festival 5 days off, outdoor concert series Live at Westerpark] - Deputy head of department and spokesperson for Mojo Concerts - Co-initiator of public campaign against secondary ticketing 'Weet Waar Je Koopt' - Member of Crisis Management Team [Crisis Communication] Mojo Concerts / Live Nation - Marketing Communication for over 200 concerts, festivals and events [incl. Coldplay, Lady Gaga, U2, Madonna, The Rolling Stones, dance festival 5 days off, outdoor concert series Live at Westerpark] - Deputy head of department and spokesperson for Mojo Concerts - Co-initiator of public campaign against secondary ticketing 'Weet Waar Je Koopt' - Member of Crisis Management Team [Crisis Communication]



Communicatie.nu

• Owner / Partner

  • 1999 - 2003

  consultancy, project management, PR and communications for events Clients: International Architecture Biennale Rotterdam (2003), Ministerie van Defensie, Vitae Werving & Selectie, Kids Adventure Ahoy (2001 - 2003), Rotterdam Festivals, Uitmarkt Rotterdam, Architectuur Film Festival Rotterdam consultancy, project management, PR and communications for events Clients: International Architecture Biennale Rotterdam (2003), Ministerie van Defensie, Vitae Werving & Selectie, Kids Adventure Ahoy (2001 - 2003), Rotterdam Festivals, Uitmarkt Rotterdam, Architectuur Film Festival Rotterdam



Rijkswaterstaat

• Netherlands
• Government Administration
• 700 & Above Employee

• Interim Project Manager

  • Feb 2000 - Jul 2000

  Interim Project Manager for the Knowledge Market, an internal presentation of the seven existing departments of civil service Rijskwaterstaat. Interim Project Manager for the Knowledge Market, an internal presentation of the seven existing departments of civil service Rijskwaterstaat.



Oerol Festival

• Netherlands
• Performing Arts
• 1 - 100 Employee

• Head of Communication and PR

  • 1997 - 1999

  From its roots as a small festival in 1982, Oerol has grown to become a true phenomenon. Every June, the island of Terschelling in the Wadden Sea is transformed for ten days into a unique natural stage for theatre, dance, street theatre, art and music. www.oerol.nl From its roots as a small festival in 1982, Oerol has grown to become a true phenomenon. Every June, the island of Terschelling in the Wadden Sea is transformed for ten days into a unique natural stage for theatre, dance, street theatre, art and music. www.oerol.nl



International Documentary Film Festival Amsterdam (IDFA)

• PR Manager

  • 1995 - 1999

  Since its launch in 1988 IDFA has been one of the world's leading documentary film festivals, dedicated to the exhibition and promotion of ground-breaking creative documentaries. www.idfa.nl Since its launch in 1988 IDFA has been one of the world's leading documentary film festivals, dedicated to the exhibition and promotion of ground-breaking creative documentaries. www.idfa.nl