Experience

Silicon Milkroundabout

• Staffing and Recruiting
• 1 - 100 Employee

• CEO

  • Jan 2022 - Present



brillea

• United Kingdom
• Advertising Services

• Founder

  • Jun 2020 - Dec 2021



TrueUp

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder

  • Mar 2013 - Sep 2020



Fuel Data

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Data Planning Partner

  • Apr 2008 - Dec 2012

  At Fuel I had board level responsibilities for the running of the company alongside two other directors. Working with multi discipline teams across the Engine Group that include social media, advertising, CRM, direct, digital & management consultancy, I lead and delivered game changing data driven strategies for clients such as GSK, News International, Sony, The Pensions Regulator, Sky, T-Mobile & RBS. Recently won Gold at the 2012 DMA Awards for 'Best use of data in a digital campaign' for T-Mobile: http://www.dmaawards.org.uk/2012-gold-best-use-of-data-in-a-digital-campaign/ Show less



Engine UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Data Planning Partner

  • Apr 2008 - Dec 2012

  See Fuel (Fuel is part of the Engine network of agencies) See Fuel (Fuel is part of the Engine network of agencies)



Personal

• Head of Data Planning

  • Jan 2007 - Mar 2008

  Personal was a planning lead Direct Marketing agency and part of Engine before being merged into Fuel & Partners Andrews Aldridge in April 2008. Key clients included Privilege, NCSL & Nectar. Personal was a planning lead Direct Marketing agency and part of Engine before being merged into Fuel & Partners Andrews Aldridge in April 2008. Key clients included Privilege, NCSL & Nectar.



Claydon Heeley

• Head of Data Planning

  • Jan 2001 - Dec 2006

  Built and developed from scratch Claydon Heeley's data planning function, establishing data as a fundamental part of the agencies proposition. This included 10 months based in Beijing running Motorola's CRM programme, the largest CRM programme in China at the time. Worked on other interesting clients such as ING, The Guardian, COI, Mercedes, Vertu, Selfridges, Egg & Callaway Golf. Won various direct marketing awards. Built and developed from scratch Claydon Heeley's data planning function, establishing data as a fundamental part of the agencies proposition. This included 10 months based in Beijing running Motorola's CRM programme, the largest CRM programme in China at the time. Worked on other interesting clients such as ING, The Guardian, COI, Mercedes, Vertu, Selfridges, Egg & Callaway Golf. Won various direct marketing awards.



dunnhumby

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Data Planner

  • Sep 1997 - Dec 2000

  Cut my teeth on all things data, database and programming related working on Tesco, Tesco Personal Finance, BMW & House of Fraser. Cut my teeth on all things data, database and programming related working on Tesco, Tesco Personal Finance, BMW & House of Fraser.