Liam Liddicoat
Senior Director of Sales at Open LMS- Claim this Profile
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Bio
Evan Van Der Byl
Liam is one of the most driven professionals, who I’ve had the pleasure of being mentored by. Liam is genuine, reliable, & approachable. Liam has a wealth of sales knowledge and has implemented great sales processes which I still use to this day. Liam has an open-minded approach where is always learning and developing, to impart his knowledge onto other and enable success. Liam is a hard working professional who, in my opinion, would be an asset to any organisation.
Graham Hawkins
Liam is the epitome of a modern sales leader. Analytical and data driven, Liam displays a quiet confidence and he inspires his followers through a combination of aptitude and attitude. A highly respected leader, Liam's 'roll up the sleaves and get the job done' attitude means that he never asks his team to do anything that he's not already doing himself, and he always goes the extra mile to ensure clients get a great outcome. Most importantly, Liam understands the nuances of modern commerce and he is always looking to embrace new (smarter) ways of doing things. Intellectual curiosity, growth mindset and outstanding interpersonal skills makes Liam a huge assett to any busienss. A star on the rise.
Evan Van Der Byl
Liam is one of the most driven professionals, who I’ve had the pleasure of being mentored by. Liam is genuine, reliable, & approachable. Liam has a wealth of sales knowledge and has implemented great sales processes which I still use to this day. Liam has an open-minded approach where is always learning and developing, to impart his knowledge onto other and enable success. Liam is a hard working professional who, in my opinion, would be an asset to any organisation.
Graham Hawkins
Liam is the epitome of a modern sales leader. Analytical and data driven, Liam displays a quiet confidence and he inspires his followers through a combination of aptitude and attitude. A highly respected leader, Liam's 'roll up the sleaves and get the job done' attitude means that he never asks his team to do anything that he's not already doing himself, and he always goes the extra mile to ensure clients get a great outcome. Most importantly, Liam understands the nuances of modern commerce and he is always looking to embrace new (smarter) ways of doing things. Intellectual curiosity, growth mindset and outstanding interpersonal skills makes Liam a huge assett to any busienss. A star on the rise.
Evan Van Der Byl
Liam is one of the most driven professionals, who I’ve had the pleasure of being mentored by. Liam is genuine, reliable, & approachable. Liam has a wealth of sales knowledge and has implemented great sales processes which I still use to this day. Liam has an open-minded approach where is always learning and developing, to impart his knowledge onto other and enable success. Liam is a hard working professional who, in my opinion, would be an asset to any organisation.
Graham Hawkins
Liam is the epitome of a modern sales leader. Analytical and data driven, Liam displays a quiet confidence and he inspires his followers through a combination of aptitude and attitude. A highly respected leader, Liam's 'roll up the sleaves and get the job done' attitude means that he never asks his team to do anything that he's not already doing himself, and he always goes the extra mile to ensure clients get a great outcome. Most importantly, Liam understands the nuances of modern commerce and he is always looking to embrace new (smarter) ways of doing things. Intellectual curiosity, growth mindset and outstanding interpersonal skills makes Liam a huge assett to any busienss. A star on the rise.
Evan Van Der Byl
Liam is one of the most driven professionals, who I’ve had the pleasure of being mentored by. Liam is genuine, reliable, & approachable. Liam has a wealth of sales knowledge and has implemented great sales processes which I still use to this day. Liam has an open-minded approach where is always learning and developing, to impart his knowledge onto other and enable success. Liam is a hard working professional who, in my opinion, would be an asset to any organisation.
Graham Hawkins
Liam is the epitome of a modern sales leader. Analytical and data driven, Liam displays a quiet confidence and he inspires his followers through a combination of aptitude and attitude. A highly respected leader, Liam's 'roll up the sleaves and get the job done' attitude means that he never asks his team to do anything that he's not already doing himself, and he always goes the extra mile to ensure clients get a great outcome. Most importantly, Liam understands the nuances of modern commerce and he is always looking to embrace new (smarter) ways of doing things. Intellectual curiosity, growth mindset and outstanding interpersonal skills makes Liam a huge assett to any busienss. A star on the rise.
Credentials
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Foundations of General Management
Macquarie Graduate School of ManagementSep, 2019- Sep, 2024 -
Inbound Sales
HubSpot AcademyAug, 2018- Sep, 2024 -
Inbound Certification
HubSpot AcademyJun, 2018- Sep, 2024 -
HubSpot Sales Software
HubSpot AcademyMar, 2018- Sep, 2024
Experience
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Open LMS
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United States
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E-Learning Providers
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100 - 200 Employee
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Senior Director of Sales
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Jan 2021 - Present
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Senior Director of Sales
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Oct 2020 - Present
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Senior Director of Sales
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Dec 2018 - Present
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Senior Account Manager
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Feb 2018 - Dec 2018
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Account Manager
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Oct 2016 - Feb 2018
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Australian Institute of Fitness
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Australia
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Higher Education
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1 - 100 Employee
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State Sales Manager
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Oct 2014 - Oct 2016
Increased real sales by $377k in 6 months by creating procedures to engage students between sale and class start. Improved our business development team to have our BDM’s on the road more, which increased sales from BDM activity $160k in 8 months. Created the induction program for the Careers Team (Sales Department). This cut the average induction time per sales person by 40%. More importantly, they hit their KPI’s on average 50% quicker. Developed a progression model for staff to be promoted to more profitable areas of the business, whilst minimising the risk to the business during their training period. This resulted in sales staff being ready to convert at benchmark when they start selling the more profitable products, saving around $3million in lost sales. Show less
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Sage Institute of Education
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Australia
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Professional Training and Coaching
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1 - 100 Employee
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National Manager Business Development
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Jan 2013 - Sep 2014
In my 21 months, I generated over $11million in sales from Business Development activity, up from $1.6 million in the 2 years prior. Helped launch four new products in Massage, Aged Care, Child Care and Fitness. Conducted industry consultation to establish beneficial commercial partnerships as well as recruited and trained a team to manage these relationships. This resulted in over 500 business partners being signed up over the four products in the first 12 months. Created the induction program for the business development team cutting the average induction time based on my previous role down from 6 weeks to 3. More importantly, it had them achieving their KPI’s on average 2 months quicker. Identified that the business was losing significant revenue from students not completing their programs in our Aged Care product due to not being able to obtain industry placement. By liaising with our business partners and students I was able to increase our placement percentage to 96% from 75%, increasing revenue by 27% for that product overall. Show less
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State Manager of Business Development
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Jul 2012 - Jan 2013
Created the agreement and sales process for implementing a new Trainer Experience Program (mandatory work placement for students). Successfully sold this to businesses as a valuable recruiting tool that would come to them at no cost. I obtained agreements from over 300 businesses during this period. This was a first for the industry at the time and created a strong USP for our business. Expanded the Elite athlete program by approaching elite sporting bodies and clubs, this meant we had elite athletes from AFL, NRL, A-League and VIS completing our course in exchange for testimonials and endorsements. Maximised the amount of government funding that our business received by improving the way my business development managers were incentivised. The new structure encouraged them to place more students in fewer facilities for their placement. This resulted in higher satisfaction from our closest partners as they spent less on recruiting and it resulted in 80% of our students being offered work upon graduation, up from 55% prior to implementing this program. Show less
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Business Development Manager
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Feb 2012 - Jul 2012
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Sales Associate
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Jul 2011 - Feb 2012
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Victoria Police
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Australia
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Law Enforcement
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700 & Above Employee
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Police Constable
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Jun 2008 - Jul 2011
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Education
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2005 - 2007
Australian Institute of Public Safety
Bachelor of Social Science, Criminal Justice -
2008 - 2010
Victoria Police
Diploma, Policing
Community
