Experience

Spark Foundry NZ

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Jan 2022 - Present

  Leading the strategic and planning output for Spark Foundry's founding client, Westpac New Zealand and producing high performing, successful campaigns across their Sponsorship Commercial and Brand business pillars. During my time here, I've had the pleasure of working closely with our Publicis Groupe partners, Saatchi & Saatchi and Digitas - producing stand-out work through our joint Connected Platform. Key highlights have included nominations in the 2022 IAB Awards for our work on the Westpac Rescue Choppers (achieving record donation numbers) and 9 Finalists in the 2023 Beacon Awards for our Chopper and Rescue Rashies campaigns, resulting in 3 Silver Awards. Show less



Carat UK

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Client Account Director

  • Oct 2019 - Nov 2021

  Joining the Microsoft planning team in 2019, my role was to lead a comms team for the launch of the Xbox Series X - Xbox's biggest console launch in seven years. The challenges of launching a major product during COVID lockdowns meant planning with a digital-dirst approach, leaning heavily on data and insight to reach a relevant, gaming audience across key digital and social environments. This data-led approach has then also been utilised across key consumer campaigns such as Microsoft Surface, M365, Teams and Windows in 2021. While I was responsible for planning within the UK, it's been crucial to build strong relationships with the EMEA, APAC and North American Carat teams to ensure market alignment. Alongside leading the planning elements on Microsoft, I also played an important role in on-boarding Carat's newest client, Kraft Heinz - helping to inform their Beanz strategy as they launched their new creative territory "Beanz Meanz More". Show less



Vizeum

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Client Director

  • May 2018 - Oct 2019

  My role working on Camelot, predominantly Euromillions, Instants, Thunderball and the launch of their new offering, Set For Life, has been to deliver strong, innovative and insight-lead campaigns within a highly-regulated industry. During my time working on Camelot, I've also been involved in delivering above-the-line campaigns for new brand-positioning of The National Lottery, introducing a marked shift in strategy, channel selection and audience targeting. Since January 2019, I have been responsible for leading the strategic above-the-line planning team on AccorHotels. Show less



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Communications Planning Manager

  • Nov 2015 - Apr 2018

  While at MEC, I worked as a Planning Manager within the 'Select' agency team. This involved working on numerous challenger brands within the FMCG sector. Key clients I worked across were Wilkinson Sword/Edgewell, Energizer and Combe (Just For Men, Vagisil, Sea Bond). My role across these brands was to manage the daily client requests, leading yearly and ad-hoc strategic responses and working closely with the activation/buying teams within the wider agency to deliver these campaigns. Show less



OMD New Zealand

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • Feb 2015 - Aug 2015

  I was promoted in February 2015 to the role of Account Manager at OMD NZ. I continued working across the SKY business, predominently focussing my time on the acquisition side of the business. I also worked on SKY content campaigns for their 2015 Rugby World Cup offerings.During this period, I was te day-to-day contact on the STIHL account.

• Account Executive

  • Oct 2013 - Jan 2015

  While at OMD I have been promoted from Trading Graduate to Account Executive. In this position, I have gained a wider understanding of all media and a deeper appreciation of our clients' business goals and objectives.My core tasks in this position include:- Buying, monitoring and assessing different media such as television, radio, digital, cinema, out-of-home and print.- Creating post-campaign analyses for each of my clients to include data from all media channels, including digital.- Analysis of competitor advertising spends using tools such as AdQuest.- Using Clear Decisions to analyse audience data to gain valuable insights to our target demographics.- Invoicing clients in an accurate and timely manner using Pegasus.The clients I have worked with as an Account Executive are SKY Television, Beiersdorf, Silver Fern Farms, STIHL, Bluebird and Luxottica. Show less

• Trading Graduate

  • Jan 2013 - Sep 2013

  I joined OMD as part of their graduate/internship programme, working in New Zealand's largest media trading department. My time here has included buying and monitoring television and radio activity for clients such as Air New Zealand, SKY Television, Frucor, Beiersdorf and SONY, ensuring campaigns meet specified ratings and reach goals. This role allowed me to become an expert in using tracking and buying tools such as TVMap and Arianna.



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Advertising Sales Consultant

  • Feb 2012 - Jan 2013

  During my time with Fairfax Media, I exclusively worked for The Christchurch Mail, the region's most read and widely circulated community newspaper. This role involved cold calling to a wide range of businesses whilst maintaining a diverse list of clients. Tasks also included providing advertising copy, proposing new feature ideas, adding to the success of current features and ensuring client expectations were met. During my time with Fairfax Media, I exclusively worked for The Christchurch Mail, the region's most read and widely circulated community newspaper. This role involved cold calling to a wide range of businesses whilst maintaining a diverse list of clients. Tasks also included providing advertising copy, proposing new feature ideas, adding to the success of current features and ensuring client expectations were met.