Lia Yonekura

Group Product Manager at Nomah
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Full professional proficiency
  • Espanhol Limited working proficiency
  • Português Native or bilingual proficiency
  • French Elementary proficiency

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Pablo Menezes

I had the opportunity to work together with Lia for a long time. I recommend her. She is a person very analytical and has a strong Product Vision. She knows how to correctly prioritize Product Backlog items and she does very well the requirements transition from a business language to a development language. Also, Lia is a great team player. She is always ready to help the teammates, from Product questions to help with Testing, always looking to deliver the best product.

Nino Palermo

I've worked with Lia for the last 5 years and I'm still impressed with the quality of her work. She is super committed, team-player and always focus to get things done. Detail oriented professional with an outstanding work ethic. Very logical, she can quickly master all the product flows. Beside PO skills, she's very good at testing (QA) and she knows Agile Master best practices. Lia is an excellent asset to any product team and I am sure that wherever she lands, she will excel and thrive.

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Credentials

  • Gamification
    University of Pennsylvania
    Mar, 2015
    - Oct, 2024
  • Certified Scrum Product Owner
    Scrum Alliance
    Dec, 2014
    - Oct, 2024
  • COBIT 4.1
    ISACA
    Apr, 2012
    - Oct, 2024
  • ITIL V3
    EXIN your ICT competence partner
    Mar, 2012
    - Oct, 2024

Experience

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Group Product Manager
      • Dec 2021 - Present

    • Product Manager
      • May 2021 - Dec 2021

    • Brazil
    • Computer Games
    • 1 - 100 Employee
    • Product Manager
      • Nov 2019 - May 2021

      Check Space Sheep Games for my description. (In 2020 Tapps Games split-up into two companies: Tapps Games and Space Sheep Games) Check Space Sheep Games for my description. (In 2020 Tapps Games split-up into two companies: Tapps Games and Space Sheep Games)

    • Brazil
    • Entertainment Providers
    • 1 - 100 Employee
    • Product Manager
      • Nov 2019 - May 2021

      PM in charge of the company portfolio which includes two main games of the company: Bid wars and Bid wars pawn empire.Main activities:- Make sure that the game is delivering a great experience to the player, as well as features aligned with the company’s strategy;- Propose OKRs for the quarter and define them with the C level based on the product and the company’s moment. Also follow up the KRs, and it’s metrics;- Keep up with the product’s metrics and KPIs;- Create the product backlog based on company’s strategy and prioritize it; To help with that, make the atomic research and the opportunity solution tree when needed;- Talk to the player by making interviews or forms to understand more about their needs with the User research team;- Build up co-creation dynamics focused on the purpose of the quarter;- Make data analysis for new opportunities, problems and new features;- Make the product vision in order to know where the product is heading to and it’s goal for the next couple of years;- Build the tactical roadmap with the tech leads and the operational roadmap. Also align the roadmap with the stakeholders;- Communicate the company about the quarter’s plan, roadmap and make the follow up of it;- Communicate the product’s updates and metrics;- Make AB tests, analyse the performance of tests and approve the go/no go;- Do the Discovery process working with the Product Designer, User Research team and Game designer, making desk research, user research, playtests;- Make sure that the MVP is being well shaped;- Work closely to the production team, helping their needs on daily basis with the Tech leads;- Work closely to the Game Designer in order to follow up the solutions and the game’s economy;- Work with Growth and Ads team to find opportunities and align Live ops actions;- Prepare the epics and stories for Refining meetings and plannings. Participate of daily meetings, reviews and retrospectives;

    • Brazil
    • Printing Services
    • 300 - 400 Employee
    • Product Manager | Product Owner
      • Apr 2014 - Aug 2019

      Product Manager of Printi e-commerce, the market-leader online printer in Brazil. As one of the firsts person to make part of the tech team, I can definitely say that I have a huge participation on taking the product to the next level, helping the growth of the e-commerce and the company.Main activities:- Deliver the most valuable features for the product, the customers and the company by participating and taking strategic decisions; - Talk to the business areas, the stakeholders and gather the requirements or the issue. Make the analysis of the feature, and in some cases, the product discovery of it;- Maintain and evolve the product according to the company goals, or the company moment. Follow up the OKRs. Make sure that important bugs are solved, and also technical debts;- Responsible for the product backlog, therefore, I have to prioritise the stories, document the tasks/stories, negotiate with stakeholders;- Responsible for live deploys and that the team continuous delivers important features for the customers and the company;- Work closely and together with the engineer team, by checking the viability of the feature/project, participating of meetings and grooming meetings, and all of the scrum ceremonies. I also promote that everyone from the tech team are aware of the functionality, not just by the tech pov;- Work closely to the marketing performance team;- Work with a local and distributed team (other countries);- Work with the UX/UI team, sharing the view of the feature/project, helping the design sprint proces;- Worked on a new version of the e-commerce, in which we planned and build everything from the scratch with a very short timeline. This included scalability, multi-language/multi-country, CMS, and also a second product, which is an entire back office solution;- Participation on integrations of third-parties softwares, such as CRMs;- Help to interview members of the tech team, such as QAs, POs, Developers, UX/UI;

    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Product Manager | Product Owner
      • Apr 2011 - Apr 2014

      I worked with products for big companies and advertising agencies focused on marketing solutions, such as DAM (Digital Asset Management), Retail automation, and others systems that has the purpose to help the daily basis of a marketing area.I first started working as the role of a Project Analyst, but then, I helped to promote the agile culture with scrum, making the project team work closer to the engineer team, which was a huge step for the whole tech team and the company. So I later got the role of Product Owner.Main activities:- Part time allocated within the customer company, to gather requirements from the stakeholders, and make the constant follow up of the product with the customer; - Make the analysis of the feature and check the viability of it with the engineer team, and the challenge was to make sure that the feature would fit the product that is used in different markets and companies;- Manage the backlog, setting the priority of the functionalities always based on the roadmap goals;- Make the documentations of the functionalities for the engineer team;- Responsible for the Quality Assurance of the product, and the live deploys;- Make the implantation of systems on the companies, this includes: make training to the customers and the customer service, follow up the dev ops and infra-instructure, deal with deadlines and customer's agenda, etc.; - Helped and worked constantly with the customer service to resolve issues and questions;- Worked on the project of the new version of the main platform, that included rebuild the entire platform and the way the products integrated in between themselves;

    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Internship
      • Sep 2008 - Dec 2009

      I worked at LG's R&D department. As it was an internship program, I rotated in more than one area, but mostly I worked with requirements analysis and on tests projects. The main activities were:Requirements for development of internal systems projects and validation of the systems;Data analysis for mobiles projects. Those datas came from different countries and I had to validate and normalize them;Verification and validation of testing tools for mobile software as well as integrated system tests; Development of automation tool. I also presented this project for a global internal program that existed on LG.

    • Brazil
    • Administration of Justice
    • 100 - 200 Employee
    • Internship
      • May 2008 - Aug 2008

      This was my first internship, and I mostly worked with helpdesk, which was good to get experience with people. These are the activities I did:Provide support to users regarding the operation and installation of software; Network verification; Software installation; Assistance in the installation and exchange of hardware; Verification of computers; Assistance in detecting system failures. This was my first internship, and I mostly worked with helpdesk, which was good to get experience with people. These are the activities I did:Provide support to users regarding the operation and installation of software; Network verification; Software installation; Assistance in the installation and exchange of hardware; Verification of computers; Assistance in detecting system failures.

Education

  • Universidade Presbiteriana Mackenzie
    Postgraduate - IT Governance, Technology
    2011 - 2012
  • Universidade Presbiteriana Mackenzie
    Bachelor of Computer Information Systems, Technology
    2006 - 2009

Community

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