Experience

theAsianparent

• Singapore
• Online Audio and Video Media
• 1 - 100 Employee

• • May 2023 - Present

  Digital Marketing | Regional Digital Campaign Management - Spearhead regional campaigns in terms of planning, coordinating & implementing marketing solutions- Lead campaign management team for MY to ensure smooth campaign management and revenue accrual- Analyze client needs and requirements for each campaign to ensure campaign objectives and goals are met- Manage budgets across campaigns to maintain a minimum gross profit of 85% while achieving KPIs- Track, monitor and optimize performance for all marketing channels (i.e. social media, display, email marketing)- Analyze campaign performance and deliver insights and recommendations to clients- Involve in stakeholder engagement & management (i.e. vendors, freelancers, KOL/influencers) - Clientele base: FMCG, Nutrition, Personal Care, Pharmaceutical, Home Appliance, Finance Show less

• • May 2022 - May 2023

  Digital Marketing | Client Engagement | Digital Campaign Management - Campaign/project management from planning, executing, analysing and reporting.- Assisting and supporting on regional campaigns- Maintaining gross profit margins at a minimum of 85%- Ensuring smooth campaign execution and accrual of revenue- Managing various stakeholders, including internal and external parties



Gourmet Ingredients Sdn Bhd

• Selangor, Malaysia

• Marketing Executive

  • Aug 2020 - Oct 2021

  Brand Marketing | E-Commerce | Social Media Management Pioneer Team of DRNK by Gourmet Creations Sdn Bhd E-Commerce Operations: - Spearhead all e-commerce operations i.e. DRNK website, Shopee & Lazada - Assist in the launching of DRNK website - Monitoring and maintaining all e-commerce platforms - Managing and executing all e-commerce platform campaigns - Maintain good customer service on all e-commerce platforms - Creating landing pages for sales campaigns - Grew sales by 51% throughout a span of 6 months - Liaison for 3rd party vendors - Create internal tracking systems and reports Brand Marketing: - Ideate, strategize and execute all marketing campaigns - Branding initiatives: PR articles, Page giveaways, Sponsorships, KOL collaborations - Brand Collaborations: DRNK x Self Love Malaysia, DRNK x Papaya - Sales Campaigns: FB live, Festive hampers, Marketplace campaigns Social Media Management: - Build and maintain DRNK social media pages i.e. Content creation - Gain social media traction through organic growth and low budget acquisition i,e, Facebook from 0 to 1400 followers in one year Instagram from 0 to 880 followers in one year - Video editing/video animation Sourcing & Procurement: - Vendors - Packaging materials - Day-to-day operations materials Software proficiency: WordPress (WooCommerce), Facebook Business Suite, Mailchimp Show less



Coffex Coffee (M) Sdn Bhd

• Marketing Event Executive

  • Jun 2019 - Jun 2020

  Marketing | Digital Marketing | Event Management | Social Media Management | E-Commerce Marketing: - Assist in marketing efforts with external agencies - Plan & coordinate all marketing efforts i.e. Photo shoot/video shoot Sampling promotions - Assist in planning & executing both traditional & digital marketing campaigns Event Management: - Key coordinator/liaison for all events i.e. Trade Shows (Coffee Fest 2019, Food & Hotel Malaysia 2019) i.e. External Events (McLaren Car Launch, SEA F&B Barista Competition by DoubleTree Hilton, Obama Foundation Summit) - Development, execution & delivering for all events - Develop & design all marketing communication tools Social Media Management: - Maintaining & updating Facebook & Instagram page - Plan, design & execute social media content i.e. Photo shoot Copywriting Graphic design - Monitor & manage all social media communications Website & E-Commerce: - Maintaining & monitoring website - Monitoring e-commerce sales & coordinate shipping - Organize, execute & manage promotional campaign Sourcing & Procurement: - Event collaterals - Marketing collaterals - Vendors Show less



GB@Work Sdn Bhd

• Project Executive

  • Feb 2018 - May 2019

  Administration: - Liaison for participants during pre-registration - Liaison between suppliers and clients - Assist in pre-event, onsite and post-event reporting - Assist in conceptualizing, developing and executing ideas for events Sourcing and Procurement: - Talents and performances - Event collateral Multi-media Content Development: - Develop animation for various multi-media content for electronic backdrops On-site Event Management: - Successfully coordinated conferences i.e. Palm & Lauric Oils Price Outlook Conference & Exhibition 2018 & 2019 16th Roundtable Conference on Sustainable Palm Oil (RT16) UOBAM 2019 Investment Outlook Seminar - The Year Ahead - Successfully coordinated other events i.e. UOB Painting of the Year Competition 2018 AICB 2nd Chartered Banker Conferment and 21st Graduation Ceremony Show less



Morey's Piers, Beachfront Water Parks & Resorts

• United States

• Lifeguard

  • May 2017 - Sep 2017

  Under Work & Travel Programme Under Work & Travel Programme



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Intern

  • Jan 2016 - Mar 2016

  I worked under the Branded Content team. I worked under the Branded Content team.