Li Shifeng (Peter Lee)
Chinese Marketing Director at Lumist- Claim this Profile
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Chinese Native or bilingual proficiency
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English -
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Wu dialect Native or bilingual proficiency
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Bio
Experience
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Lumist
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United States
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Consumer Services
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1 - 100 Employee
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Chinese Marketing Director
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May 2020 - Present
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J&M Media
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Shanghai City, China
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Senior Account Manager/ Specialist
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Aug 2019 - Feb 2020
1. Manage global media relations, brand awareness, crisis communication, multimedia operations, advertising, and reputation management for Trip.com Group (also known as Ctrip), Weltmeister Motor and Hailiang Education Group (NASDAQ: HLG) 2. Oversee an internal team of 5 and external agencies and multimedia resources. 3. Empower the development of business and cross-channel communications strategies for our clients 1. Manage global media relations, brand awareness, crisis communication, multimedia operations, advertising, and reputation management for Trip.com Group (also known as Ctrip), Weltmeister Motor and Hailiang Education Group (NASDAQ: HLG) 2. Oversee an internal team of 5 and external agencies and multimedia resources. 3. Empower the development of business and cross-channel communications strategies for our clients
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CollegeDaily Inc.
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United States
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Media Production
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1 - 100 Employee
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Director Of Operations
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Nov 2017 - Aug 2019
1. Was in charge of operating the fast-growing startup company with the responsibility of managing creative content and emerging products.2. Oversaw two teams of operations in Beijing and New York, a video production team and a visual design team, including 20 creative and energetic fellows.3. Developed the CollegeWiki App, the question-and-answer platform, for Chinese students in the US.4. Managed multiple channel media matrix across Wechat, Tencent, Tiktok, Zhihu, Sohu and other major outlets.5. Launched the Shanghai branch in late 2018. Show less
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Editor In Chief
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Jul 2016 - Oct 2017
1. Headed CollegeDaily’s bureau in New York with the principle responsibility of covering American domestic and international news stories. 2. Oversaw a team of 10 and the work of 30 freelancers in the US.3. Covered the 2016 Elections, New York Fashion Week, and other breaking news in New York.4. Managed content corporations with China Telecom (North America), Shanghai Construction Group and Le Eco.
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CGTN America
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United States
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Media Production
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100 - 200 Employee
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Digital Media Assistant
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Jan 2016 - Jun 2016
· News story editing and writing · Infographics design · Web analytics · Video editing · News story editing and writing · Infographics design · Web analytics · Video editing
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University of Missouri-Columbia
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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Aug 2014 - Dec 2015
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Vocinno
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Shanghai City, China
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Intern
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Jun 2015 - Jul 2015
• Designing the Abroad app for the startup company • Writing and editing content • Info graphics design • Marketing and research • Designing the Abroad app for the startup company • Writing and editing content • Info graphics design • Marketing and research
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Sohu.com
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China
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Technology, Information and Internet
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400 - 500 Employee
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Editor
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Mar 2012 - Nov 2012
News editing and reporting, Webpage design, PR programs News editing and reporting, Webpage design, PR programs
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Newsy
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United States
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Media Production
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1 - 100 Employee
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Editor
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Jan 2011 - May 2011
Write stories in Chinese and edit videos with Final Cut Write stories in Chinese and edit videos with Final Cut
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Education
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University of Missouri-Columbia
Master of Arts (M.A.), Journalism, Strategic Communication -
Nanjing University
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs -
University of Missouri-Columbia
Visiting Scholar, Communication, Journalism, and Related Programs -
Wuxi Shibei Senior High School