Experience

Martin Resorts

• Hospitality
• 1 - 100 Employee

• Director of Marketing

  • Apr 2021 - Present

  Spearhead strategic marketing plans end-to-end across owned, paid, and earned initiatives for five brands. Use performance analytics and A/B testing to uncover insights and hidden value for customers and the brand. Collaborate cross-functionally with diverse internal and external stakeholders to achieve business objectives. Deliver monthly reports/presentations to ownership/executive team.♦ Executed all automated (lifecycle and trigger) and transactional emails, over 40+ ongoing campaigns, driving over $5M in annual revenue.♦ Increased incremental revenue by 37% in 2021 as a direct result of testing and implementing new CRM automation strategy and email marketing campaigns.♦Proactively increased customer acquisition by 13% in 2021 as a direct result of testing audience segmentation strategies.♦Drove online revenue up 26% and raised unique website visitor rates by 20% in 2021 as a direct result of media campaigns. Show less

• Marketing Manager

  • Jul 2016 - Apr 2021

  Lead strategic digital marketing campaigns end-to-end to drive customer expansion, loyalty, and advocacy. Complete ongoing marketing optimization based on campaign performance.♦ Oversaw new brand launch in 2019 and managed growth phase—website development, press materials, media visits and more. ♦ Saved $15K, significant additional labor costs, and consolidated three systems into one by sourcing, negotiating, and leading integration process of new CRM solution for five hotels. ♦ Named 2017 Martin Resorts MVP for performing above and beyond across rebranding projects. Show less

• Marketing Coordinator

  • Jul 2014 - Jul 2016

  I generated copy for company owned channels and designed the print and digital collateral for the marketing campaigns. I served as the first point of contact between cross-functional teams and the primary liaison between the company, vendors, and creative agency for all campaigns. I coordinated multiple projects concurrently including managing the employee newsletter (content and distribution), conducting market research, developing KPIs, and maintaining/reporting on various social media marketing efforts. I also implemented new talent management and ATS software and trained the staff on such software use.♦ Increased traffic by 25% and stimulated 15K+ pieces of user generated content by successfully bolstered brand awareness, engineering and implementing unique social media campaigns for five hotels. Show less

• Marketing Assistant

  • Mar 2013 - Jul 2014

  I developed creative content and managed six social media platforms for five hotels and one restaurant. I fielded a wide variety of marketing ad hoc assignments and projects. I drafted and refined press releases and corporate statements. Finally, I also compiled expense reports for the Marketing Coordinator and Director of Marketing, facilitated promotional campaigns, and created press kits.♦ Grew social engagement rates by 14%.

• Marketing Intern

  • Jul 2012 - Mar 2013

  I authored blog posts and created the social media content for two hotels. I conducted extensive research and data mining across social media best practices and platform optimization in order to secure industry distinction. I also honed strong written and verbal communication skills.



Sycamore Mineral Springs

• United States
• Hospitality
• 1 - 100 Employee

• Front Desk Associate

  • Sep 2010 - Jul 2012

  Responsibilities: • Respond to customer queries and provide accurate information. • Assist guests with Check-in and Check-out procedures. • Provide quality customer service. • Comply with health and safety regulations. Key Achievements: • Commended for providing quality customer service and high level of customer satisfaction. Responsibilities: • Respond to customer queries and provide accurate information. • Assist guests with Check-in and Check-out procedures. • Provide quality customer service. • Comply with health and safety regulations. Key Achievements: • Commended for providing quality customer service and high level of customer satisfaction.