Larry Frievalt
Ticketing/Patron Services Manager at Genesee Theatre- Claim this Profile
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Bio
Dan Laske
Larry Frievalt is a most valued professional ally whom I have know for over 15 years. He is a standout in the field of arts and entertainment, especially in the areas of house/box office management and ticketing sales. In his career, Larry has worked for such entertainment giants as Walt Disney Company, House of Blues, and SMG - Genesee Theatre. I recommend him highly for any endeavor in the arts and entertainment field.
Scott St.George
I had the pleasure of working closely with Larry in the ticketing office at Disney's Wide World of Sports. Larry is innovative, detailed, guest oriented and a cosummate professional.
Dan Laske
Larry Frievalt is a most valued professional ally whom I have know for over 15 years. He is a standout in the field of arts and entertainment, especially in the areas of house/box office management and ticketing sales. In his career, Larry has worked for such entertainment giants as Walt Disney Company, House of Blues, and SMG - Genesee Theatre. I recommend him highly for any endeavor in the arts and entertainment field.
Scott St.George
I had the pleasure of working closely with Larry in the ticketing office at Disney's Wide World of Sports. Larry is innovative, detailed, guest oriented and a cosummate professional.
Dan Laske
Larry Frievalt is a most valued professional ally whom I have know for over 15 years. He is a standout in the field of arts and entertainment, especially in the areas of house/box office management and ticketing sales. In his career, Larry has worked for such entertainment giants as Walt Disney Company, House of Blues, and SMG - Genesee Theatre. I recommend him highly for any endeavor in the arts and entertainment field.
Scott St.George
I had the pleasure of working closely with Larry in the ticketing office at Disney's Wide World of Sports. Larry is innovative, detailed, guest oriented and a cosummate professional.
Dan Laske
Larry Frievalt is a most valued professional ally whom I have know for over 15 years. He is a standout in the field of arts and entertainment, especially in the areas of house/box office management and ticketing sales. In his career, Larry has worked for such entertainment giants as Walt Disney Company, House of Blues, and SMG - Genesee Theatre. I recommend him highly for any endeavor in the arts and entertainment field.
Scott St.George
I had the pleasure of working closely with Larry in the ticketing office at Disney's Wide World of Sports. Larry is innovative, detailed, guest oriented and a cosummate professional.
Experience
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Genesee Theatre
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United States
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Performing Arts
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1 - 100 Employee
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Ticketing/Patron Services Manager
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Nov 2004 - Present
- Coordinate the set-up and distribution of ticket sales for venue with over 70 events 77,000 seats and $2,700,000.00 in sales annually. - Manage all Ticketing and Front of House operations that received several awards and over 90% positive approval rating in guest satisfaction. - Generate offers and settle events for venue and outside promoters. - Spearhead a number of upsell packages that resulted in generating an additional 18% in revenue per event. - Develop training and incentive programs resulting in an 85% retention rate of Front of House staff. - Assist in the creation and design of venue’s website. - Collaborate with Marketing to build brand and increase show sales via print and digital media outlets. Examples include implementation of standardized email campaign resulting in 30% increase in sales in 2014 prior to general on sale of events. - Responsible of all web and social media marketing including but not limited to Facebook, Twitter, Yelp, TripAdvisor, ReverbNation, and Patch. - Negotiate renewal agreements with Ticket Vendor and Local Ticket Seller Union. - Assist in the coordination of fundraising opportunities with the Friends of the Historic Genesee Theatre. - Programming Director for the Film Series at the Genesee Theatre. Show less
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Fox Cities Performing Arts Center
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United States
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Performing Arts
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1 - 100 Employee
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Ticket Office Manager
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Jan 2002 - Sep 2002
- Supervised Ticket Office Operations of new Multi-arts facility. Responsibilities included staff recruitment, retention, and service recovery and fund control. - Exceeded management’s expectations with fulfillment of the Fox Cities inaugural subscription series. - Developed policies and procedures governing Box Office Operations. - Constructed internal auditing system to track all sales including income, reconciliation and settlement reports. - Supervised Ticket Office Operations of new Multi-arts facility. Responsibilities included staff recruitment, retention, and service recovery and fund control. - Exceeded management’s expectations with fulfillment of the Fox Cities inaugural subscription series. - Developed policies and procedures governing Box Office Operations. - Constructed internal auditing system to track all sales including income, reconciliation and settlement reports.
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Ticketing/House Manager
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Nov 2000 - Jan 2002
- Opening Manager of 600 seat cabaret space and1400 seat hall for major entertainment destination in Milwaukee, WI. - Assisted in the booking and settlement of performances with artist agencies. - Worked with various departments including Marketing, Group Sales, and operations to coordinate public and private bookings. - Developed standardized customer service training program to provide the highest level of service to guests. - Implemented employee initiated program to motivate and increase proactive customer service. Show less
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Ticketmaster
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United States
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Entertainment Providers
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700 & Above Employee
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Ticket Center Coordinator/Event Creator
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Apr 1999 - Nov 2000
- Assisted Wisconsin’s ticket centers in various aspects of customer service including field training, supply requests, answering questions and handling customer complaints. - Worked with Client Services with the creation, proofing, and troubleshooting events for venues. - Processed internal departmental requests. - Assisted Wisconsin’s ticket centers in various aspects of customer service including field training, supply requests, answering questions and handling customer complaints. - Worked with Client Services with the creation, proofing, and troubleshooting events for venues. - Processed internal departmental requests.
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Sports Ticketing Specialist/Trainer
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Jan 1998 - Apr 1999
-Coordinated single and subscription sales for a wide variety of sporting events including the Atlanta Braves Spring Training, USTA Clay Court Championships, and the National Car Rental Golf Classic. -Designed Training manuals governing ticket office and customer service operations. -Completed Disney's Certified Training Program enabling me to educate new team members in Disney's "above and beyond" philosophy of guest service. -Resolved customer service issues by implementing unique service recovery strategies. Show less
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House of Blues
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United States
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Entertainment
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700 & Above Employee
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Ticketing Sales Representative
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Sep 1997 - Apr 1999
-Utilized Ticketmaster Personalized Computer Interface (PCI) to process walk up and phone orders. -Coordinated will call for various concert events. -Field information calls for the House of Blues and Downtown Disney’s West Side. -Utilized Ticketmaster Personalized Computer Interface (PCI) to process walk up and phone orders. -Coordinated will call for various concert events. -Field information calls for the House of Blues and Downtown Disney’s West Side.
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Education
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Lubar College of Business
B.B.A., Marketing -
University of Wisconsin-Waukesha
Associate’s Degree, Liberal Arts and Sciences/Liberal Studies