Experience

G+J iMS (International Media Sales)

• Germany
• Advertising Services
• 1 - 100 Employee

• Group International Account Manager

  • Jul 2022 - Present

• International Key Account Manager

  • Feb 2022 - Jul 2022

  G+J i|MS is part of RTL Group, which is part of Bertelsmann, Europe’s largest media group. G+J is responsible for the representation of national and pan-regional publishing media outside of the domestic market.Responsibilities: • Developing commercial partnerships with a varied client base in Europe (markets involved: Germany, France, Spain, Benelux, Nordics and the Netherlands) through direct client and agency engagement• Manage a network media agencies and direct clients throughout EMEA• Stimulating and responding to cross-platform display, video, social, programmatic and content briefs incorporating all products across all platforms to a high-standard



The Objective Media

• Spain
• Newspaper Publishing
• 1 - 100 Employee

• Sales Director

  • May 2020 - Jan 2022

  The Objective is a Spanish news and opinion website where content is designed to live on digital platforms. We believe in Ethical and high-quality Journalism. • Managed all aspects of long-term growth strategies related to branded content across social media platforms, as well as advertising revenue for the region, forecasting and up-leveling publication’s technical capabilities. • Established and maintained strategic relationships with executive clients and stakeholders as well as NGOs, Start-Ups and SMEs in market. • Identify and implement continuous sales initiatives such as new digital technology and monetization platforms, and content affiliation strategy. • Responsible for partnering closely with Audience and Content Creators to drive strategic alignment on key initiatives such as: podcast productions, yield management (direct and programmatic sales) and with a special focus on developing Social Impact Partnerships.



Playground

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head Of Sales

  • May 2019 - May 2020

  PlayGround is a digital media broadcasting company with more than 10 years of experience in the creation and distribution of digital content as a social media publisher and as a production company. • Managed the sales and client-service teams and led all aspects of selling, relationship development and brand awareness to grow branded content revenue targeting the Millennial|Gen Z market. • Explore and source potential partnership opportunities with major digital social platforms as well as music festivals and technology and art events • Define the sales strategy and drive execution for core products including digital video, mobile, experiential and social.



PRISA Brand Solutions

• Spain
• Advertising Services
• 100 - 200 Employee

• Key-Account Deputy Sales Director

  • Mar 2017 - May 2019

  • Oversaw cross-media experience for key accounts team representing top 15 clients, publicly traded advertisers on the IBEX stock exchange, and provided key-inputs to the Sales and Managing Director in order to develop and implement the sales strategy to increase market share. • My involvement resulted in the development of institutional agreements of +€2M and negotiation of revenue distribution as per company and client objectives.

• Sales Director - Latam

  • Mar 2015 - Mar 2017

  Grupo PRISA is a Spanish based mass media company with presence in more than 20 countries. It often presents itself as the leading business group for the creation and distribution of education, news and entertainment content for the Spanish-speaking markets. PRISA reaches millions of people through its global brands such as El País, Santillana, As or Los40. • Coordinated all advertising activities and provided sales support across Latam portfolio spanning 13 countries. Implemented overall sales strategies. • Established network of main programmatic trading desks across Latam which led to increased penetration and share of market. • Designed offline and digital solutions to meet client and market needs. Managed and motivated sales team, ensuring adherence to corporate vision and values.

• Digital Sales Manager Elpaís.com

  • Jun 2014 - Mar 2015

  • Managed all digital international accounts for all media properties such as ElPaís.com, Huffingtonpost.es and Rollingstone.es among others. • Analysed key metrics to refine and improve customer experience. Developed and implemented sales plans to maximize revenue of Elpais.com with a focus on homepage ads representing 50% of team targets. Monitored progress toward objectives and strategies. • Trained team members on new products.

• International Digital Sales Executive

  • Feb 2011 - Jun 2014

  • Drove sales for digital advertising formats including integrated sponsorships, branded content options, and mobile solutions. Cultivated relationships with national planning and buying teams across tier 1 agencies in Spain and EMEA.• Managed travel and cinema sector (Elviajero.com and cultural section) and the international digital representation network covering EMEA and the U.S. • Developed international client relationships for the Huffington Post’s Spanish language edition.



Vocento

• Spain
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Multimedia Executive | International Media Sales

  • Apr 2007 - Feb 2011

  As part of the international sales team, my mission was to work in partnership with leading media representation companies around EMEA and US, in order to create effective solutions for assured media sales success of Vocento brands in markets. • Managed sales process for online and offline accounts, including cold calling, developing effective sales pitches, forecasting sales, and business development. • Cultivated client relationships to ensure long-term retention. Crafted digital strategies and managed large business portfolios.



NEGOPLUS S.L.

• Madrid, Community of Madrid, Spain

• In-house Translator and Liaison Interpreting

  • Oct 2006 - Mar 2007

  • Interpreting from English into Spanish • Translation of PR releases, advertising brochures and business presentations • Interpreting from English into Spanish • Translation of PR releases, advertising brochures and business presentations