Paid Social Analyst

• Jan 2023 - Present

Paid Social Analyst

• Oct 2021 - Jan 2023

-Main clients are Northrop Grumman, AWS, and Amazon Incentives. -Create, implement, track, analyze, and optimize paid social advertising campaigns in Facebook Ads, Twitter Ads, and LinkedIn Ads -Conduct recurring weekly and monthly social media advertising analysis and campaign optimizations -Provide consistent and effective support to Social Advertising Strategists on day-to-day management of campaigns and new paid social opportunities -Measure and evaluate success of social media advertising campaigns to inform investment decisions -Deliver analysis and insights that help teams optimize social media advertising initiatives -Maintain and create marketing's KPI dashboards -Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted Show less

Social Media Manager

• Sep 2019 - Oct 2021

-Assist with creating marketing materials promoting events -Monitor and manage clients’ social media accounts; on average 12 contracts at a time -Develop a monthly calendar containing the schedule of marketing campaigns for each client -Create creative marketing content that will be used on our clients’ social media accounts -Assist with creating marketing materials promoting events -Monitor and manage clients’ social media accounts; on average 12 contracts at a time -Develop a monthly calendar containing the schedule of marketing campaigns for each client -Create creative marketing content that will be used on our clients’ social media accounts

Key Holder

• Jun 2019 - Sep 2019

• Assist in opening and closing of location, including cash handling and deposits • Manager on duty when the store manager and assistant manager was off duty • Handle guest inquiries and maintain a positive shopping experience for all customers • Assist customers over the phone regarding store operations, products, promotions and orders • Ensure floor and stock areas are consistent with store standards • Consistently receive positive feedback from guests and create repeat business by developing long-term relationships with customers Show less

Social Media and Marketing Intern

• Jun 2017 - Sep 2019

• Oversee social media posts; create and manage marketing collateral • Assist in creation of 2 separate quarterly branch newsletters • Contribute blog posts for webpage • Create training presentations for future marketing specialists • Oversee social media posts; create and manage marketing collateral • Assist in creation of 2 separate quarterly branch newsletters • Contribute blog posts for webpage • Create training presentations for future marketing specialists

Brand Ambassador

• Oct 2017 - May 2018

Through Intern Queen, I have had the chance to represent numerous companies (such as Bedhead and Lifetime Movies) in a positive light through targeted social media and planning and executing events. In doing so, I helped increase brand awareness and sales specifically on college campuses. Through Intern Queen, I have had the chance to represent numerous companies (such as Bedhead and Lifetime Movies) in a positive light through targeted social media and planning and executing events. In doing so, I helped increase brand awareness and sales specifically on college campuses.

Public Relations Chairman (Eta Chi Chapter)

• Oct 2016 - Dec 2017

Public Relations Chair • Created and grew sorority social media • Oversaw design, distribution, and sales of 750+ sorority t-shirts • Led and assisted event planning committee, banner committee, and intramural chair Executive Committee • Facilitated, and aided all sorority committees • Planned and organized nationals’ visits Public Relations Chair • Created and grew sorority social media • Oversaw design, distribution, and sales of 750+ sorority t-shirts • Led and assisted event planning committee, banner committee, and intramural chair Executive Committee • Facilitated, and aided all sorority committees • Planned and organized nationals’ visits

Social Media Marketing Intern

• May 2017 - Aug 2017

• Manage social media posts and scheduling; create marketing collateral • Organize and plan California trade show • Introduce and promote new product: Symphony software solution • Manage social media posts and scheduling; create marketing collateral • Organize and plan California trade show • Introduce and promote new product: Symphony software solution