Lexuan B.
E-Commerce & Marketing Manager at The Indeka Group- Claim this Profile
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Bio
Experience
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The Indeka Group
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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E-Commerce & Marketing Manager
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Apr 2018 - Aug 2019
Oakville, ON Incorporate and oversee E-Commerce and Marketing department to collaborate with cross-functional teams Manage and support a team of 3 for all marketing, E-Commerce and creative initiatives Optimize Omni-channel customer experience to increase website traffic and retain customer loyalty Actively collaborate with internal & external stakeholders for website design, development and improvement Develop marketing strategies and utilize marketing automation tool such as Mailchimp, Google… Show more Incorporate and oversee E-Commerce and Marketing department to collaborate with cross-functional teams Manage and support a team of 3 for all marketing, E-Commerce and creative initiatives Optimize Omni-channel customer experience to increase website traffic and retain customer loyalty Actively collaborate with internal & external stakeholders for website design, development and improvement Develop marketing strategies and utilize marketing automation tool such as Mailchimp, Google Analytics, Google Ads to aggregate data and manage customer interaction Evaluate trending market to drive additional e-commerce traffic resulting in point of sale Multi website management (7 sites total) with HTML / CSS Utilize platforms such as Magento, Shopify and X-Cart for E-Commerce stores Manage product inventory on E-Commerce platforms and ERP system Complete vendor requests for brand photography and product information Quality assure multi-brand photography produced in-house Produce marketing material for promotional sales, brand awareness and website refresh with Adobe CC suite Social media channel management Analyse website traffic and customer engagement for customer experience improvement Provide overall E-Commerce design and development direction Direct photo-shoot at off-site locations for in-house brands Produce Google analytics reports for monthly review (site traffic, impressions, user retention, conversion rate, shopping behaviour and more) Implement and utilize Trello / slack to keep organized with crossfunctional teams and external partners
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E-Commerce Supervisor
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Jan 2018 - Apr 2018
Oakville, ON Continue with Senior E-commerce administrator responsibilities in addition to providing team support in a supervisory role within E-Commerce and Marketing department.
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Senior E-Commerce Administrator
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Oct 2017 - Jan 2018
Oakville, ON oversee eCommerce sales process from initial sale to shipment evaluate trending market to drive additional e-commerce traffic resulting in point of sale multi website management (HTML / CSS) complete vendor requests for brand photography and product information quality assure multi-brand photography produced in-house produce marketing material for promotional sales, brand awareness and website refresh analyse website traffic and customer engagement for customer experience… Show more oversee eCommerce sales process from initial sale to shipment evaluate trending market to drive additional e-commerce traffic resulting in point of sale multi website management (HTML / CSS) complete vendor requests for brand photography and product information quality assure multi-brand photography produced in-house produce marketing material for promotional sales, brand awareness and website refresh analyse website traffic and customer engagement for customer experience improvement provide overall eCommerce design and development direction direct photo-shoot at off-site locations for in-house brands produce analytics reports for monthly review (site traffic, impressions, user retention, conversion rate, shopping behaviour)
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Dotfusion Digital - B Corp
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Web Developer
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Sep 2014 - Oct 2017
Toronto, ON Develop responsive, cross-browser compatible sites with HTML 5 / CSS3 Code with Twitter's Bootstrap Framework. Experience with Shopify and Wordpress themes. Develop static and/or responsive Emails with ’Foundation for Email’. Experience with Litmus, testing various Email campaigns for Client compatibility. Mailchimp & Exact Target / Salesforce application knowledge for scheduled / subscribed Email Tests & Sends / subscriber lists / campaigns / A/B testing. Code CSS with… Show more Develop responsive, cross-browser compatible sites with HTML 5 / CSS3 Code with Twitter's Bootstrap Framework. Experience with Shopify and Wordpress themes. Develop static and/or responsive Emails with ’Foundation for Email’. Experience with Litmus, testing various Email campaigns for Client compatibility. Mailchimp & Exact Target / Salesforce application knowledge for scheduled / subscribed Email Tests & Sends / subscriber lists / campaigns / A/B testing. Code CSS with preprocessor (Sass) in conjunction with Scout App. Slice / modify UI creatives with Adobe Photoshop / Sketch. Experience with most Adobe products. ( Dreamweaver, Photoshop, Illustrator, Acrobat ) Exposure to Agility, Github, Bitbucket, Javascript, Npm Misc. application knowledge includes: Trello, Harvest, Forecast, FileZilla, SkyFonts, Box, dropbox, Invision, Mapbox, Sublime text, Font-Awesome, Browserstack, Slack (communication tool), Microsoft office suite, youTube, facebook, Twitter, Instagram Show less
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Workforce Management / Escalation
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Dec 2010 - Sep 2014
Toronto, Canada Area Monitor real time workload/workforce to avoid problems and improve performance. Analyze new/existing trends and data to produce forecasts and make immediate decisions on appropriate action to maintain profitability as per business unit objective. Balance workload and workforce needs in a timely manner (e.g. Initiate call-in of part time workforce, redirect queues and associates, initiate and grant overtime to employees (if necessary). Provide information and explanations to senior… Show more Monitor real time workload/workforce to avoid problems and improve performance. Analyze new/existing trends and data to produce forecasts and make immediate decisions on appropriate action to maintain profitability as per business unit objective. Balance workload and workforce needs in a timely manner (e.g. Initiate call-in of part time workforce, redirect queues and associates, initiate and grant overtime to employees (if necessary). Provide information and explanations to senior management on service level results. Analyze daily “hot issues” to identify impact on customer service level. Delegate appropriately on issues such as employee requests, network/system problems, or exception logs. Coordinate and/or assist in resolving order related issues with senior leaders and other departments. Maintain trouble logs in response to network problems and emergencies. Provide assistance and guidance in trouble shooting to team members. Provide training either informally, "on the job" or on a one-on-one basis for leaders/associates. Create job aids/process documentation for distribution to team members. Analyze system reports to ensure validity of data and identify areas of opportunity for improvement. Participate in process analysis, recommending and implementing improvements to simplify or streamline processes. Workload optimization - involved in fast paced & due date sensitive workload delegation throughout the year, provide input and follow up to team / managers Supported and delegated workflow for a team of 10+ people Show less
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Quality Assurance Associate
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Jan 2008 - Dec 2010
London, Canada Area Evaluate quality for business units and vendors using knowledge of internal processes and goals Manage/support special requests made by Bell’s strategic partners. Identify coaching opportunities in order to maximize quality results. Lead and or participate in calibration sessions to harmonize the quality standards across Bell and its partners. Ensure data is adequately captured in reporting tools. Provide quality results and analysis for Bell’s lines, its affiliates and… Show more Evaluate quality for business units and vendors using knowledge of internal processes and goals Manage/support special requests made by Bell’s strategic partners. Identify coaching opportunities in order to maximize quality results. Lead and or participate in calibration sessions to harmonize the quality standards across Bell and its partners. Ensure data is adequately captured in reporting tools. Provide quality results and analysis for Bell’s lines, its affiliates and partners. Support direct and indirect coaching opportunities to maximize results. Understand and escalate complex and unusual situations to the appropriate resources. Provide insight on specific studies or trending on demand Show less
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Bell
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Canada
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Telecommunications
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700 & Above Employee
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Resource Associate / Trainer
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Apr 2007 - Jan 2008
London, Canada Area Provide training and pro-active coaching to employees Develop training packages and various job aids. Assist in the introduction of new systems, practices and procedures Provide team managers assessments on skill level and training needs Develop and maintain individual coaching and training log Analyze work practices and participate in improvement projects Evaluate training impact and develop action plans as per results Analyze individuals performance and establish training… Show more Provide training and pro-active coaching to employees Develop training packages and various job aids. Assist in the introduction of new systems, practices and procedures Provide team managers assessments on skill level and training needs Develop and maintain individual coaching and training log Analyze work practices and participate in improvement projects Evaluate training impact and develop action plans as per results Analyze individuals performance and establish training plans as needed.
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Circuit Design Associate
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Sep 2005 - Apr 2007
London, Canada Area Design circuit layouts for establishment of all special service orders (ie. ATM, OE, INTERNET services) Analyze service orders or requests and determine appropriate equipment, facilities and options. Coordinate with internal and external forces to meet established, inflexible deadlines Maintain mechanized records and issue special service orders Analyze and propose solutions according to facilities based trouble management requirements Ensure compatibility of different… Show more Design circuit layouts for establishment of all special service orders (ie. ATM, OE, INTERNET services) Analyze service orders or requests and determine appropriate equipment, facilities and options. Coordinate with internal and external forces to meet established, inflexible deadlines Maintain mechanized records and issue special service orders Analyze and propose solutions according to facilities based trouble management requirements Ensure compatibility of different technologies and equipment constraints by company and other national carriers Resolve roadblocks and analyze future impacts of resolution Adapt workload based on priority
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