Experience

YumEarth

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager

  • Mar 2023 - Present

• Associate Brand Manager

  • May 2020 - Mar 2023

• Consumer Affairs Community Manager

  • Apr 2018 - Apr 2020



Alzheimer's Association®

• United States
• Non-profit Organizations
• 700 & Above Employee

• Special Events Director, Fairfield County

  • Oct 2014 - Nov 2016

  Summary: Built and led a team of 225+ comprised of volunteers, agencies, vendors and staff resulting in nearly $1MM raised in fiscal year 2016 (up from $100k in 2012). Developed and executed a multi-faceted marketing and constituent engagement plan for Fairfield County including: budget management, grass roots tactics, PR, digital, print, social media, radio, mailing campaigns and networking. • Launched Association’s first gala in CT with 50% YoY growth raising nearly $1MM since 2013;… Show more Summary: Built and led a team of 225+ comprised of volunteers, agencies, vendors and staff resulting in nearly $1MM raised in fiscal year 2016 (up from $100k in 2012). Developed and executed a multi-faceted marketing and constituent engagement plan for Fairfield County including: budget management, grass roots tactics, PR, digital, print, social media, radio, mailing campaigns and networking. • Launched Association’s first gala in CT with 50% YoY growth raising nearly $1MM since 2013; increased YoY attendance and helped build major gifts pipeline in a highly saturated market (Greenwich, CT). • Grew the Fairfield County Walk to End Alzheimer’s by 300%+, placing it in the top 30 (of 600) walks nationally in 2015 (first national ranking for CT Chapter). • Managed relationships with internal staff and Board of Directors and external partners including publishing, creative and PR agencies, and print and software vendors. • Led grassroots initiatives designed to raise awareness and participation of the brand including social activation • Introduced and implemented a training and coaching model; resulting in team members surpassing all set objectives and a 90% retention rate. • Built and implemented a CRM database and engagement strategy with 3,000+ contacts resulting in recruitment and increased participation of volunteers, sponsors, and donors. • Implemented e-commerce solution to streamline event ticketing, sponsor payments and auction bidding resulting in greater administrative efficiency and increased dollars raised. • Served as Association spokesperson via radio interviews, public speaking engagements and networking groups.

• Special Events Director

  • Mar 2012 - Sep 2014

  Summary: Partnered with the Development Director to build and execute a strategy to increase dollars raised in support of educational health programming, services, advocacy and research. Shifted the operational model from totally staff driven to delegating key responsibilities to volunteers and introducing a revenue stream through major special events. • Responsible for defining the scope of the Special Events Director role with a focus on expanding six statewide walks, increasing… Show more Summary: Partnered with the Development Director to build and execute a strategy to increase dollars raised in support of educational health programming, services, advocacy and research. Shifted the operational model from totally staff driven to delegating key responsibilities to volunteers and introducing a revenue stream through major special events. • Responsible for defining the scope of the Special Events Director role with a focus on expanding six statewide walks, increasing dollars raised by 100% to $1.3MM. • Performed annual strategic review of processes including logistics, finance and communications to ensure maximum impact, efficiency and profitability. • Identified needs and responsibilities for the newly created Volunteer Development Director role, helping maximize utilization of current volunteers and increasing new volunteers by nearly 300%. • Created development roles needed to meet Association objectives including hiring three new Development Associates; coached and mentored team to enhance performance and job satisfaction.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager, NIVEA for Men

  • Sep 2011 - Feb 2012

  Summary: Developed short and long term strategy for the NFM brand including consumer and customer targeting, assortment optimization, and shelf placement. Led cross-functional teams to execute back half 2011 marketing campaign, and helped develop and execute 2012 plans forecasted to deliver 3% growth in a declining segment. Marketing plans include social media, print, packaging, innovation, consumer promotions, and operations. • Managed 6 product launches and 15 re-launches; organized… Show more Summary: Developed short and long term strategy for the NFM brand including consumer and customer targeting, assortment optimization, and shelf placement. Led cross-functional teams to execute back half 2011 marketing campaign, and helped develop and execute 2012 plans forecasted to deliver 3% growth in a declining segment. Marketing plans include social media, print, packaging, innovation, consumer promotions, and operations. • Managed 6 product launches and 15 re-launches; organized and executed PR event to educate editors from Esquire, GQ, and People about the new products to garner editorial content to strengthen consumer credibility. • Developed innovation pipeline; led a cross-functional team to execute a BASES II product-concept in-home test for a 2013 initiative, estimated to be highly incremental. • Led social media strategy to engage and interact with NFM consumers. The program included weekly posts on facebook to link consumers to grooming trends, product information, and coupons. Show less Summary: Developed short and long term strategy for the NFM brand including consumer and customer targeting, assortment optimization, and shelf placement. Led cross-functional teams to execute back half 2011 marketing campaign, and helped develop and execute 2012 plans forecasted to deliver 3% growth in a declining segment. Marketing plans include social media, print, packaging, innovation, consumer promotions, and operations. • Managed 6 product launches and 15 re-launches; organized… Show more Summary: Developed short and long term strategy for the NFM brand including consumer and customer targeting, assortment optimization, and shelf placement. Led cross-functional teams to execute back half 2011 marketing campaign, and helped develop and execute 2012 plans forecasted to deliver 3% growth in a declining segment. Marketing plans include social media, print, packaging, innovation, consumer promotions, and operations. • Managed 6 product launches and 15 re-launches; organized and executed PR event to educate editors from Esquire, GQ, and People about the new products to garner editorial content to strengthen consumer credibility. • Developed innovation pipeline; led a cross-functional team to execute a BASES II product-concept in-home test for a 2013 initiative, estimated to be highly incremental. • Led social media strategy to engage and interact with NFM consumers. The program included weekly posts on facebook to link consumers to grooming trends, product information, and coupons. Show less



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager, all® Laundry Detergent Brand

  • Sep 2008 - Aug 2011

  Summary: Led cross-functional teams to develop and execute pricing strategy, advertising, packaging, innovation, consumer promotions, and operations. Analyzed business and consumer trends, identified key business challenges, built annual marketing plans and developed annual volume objectives for 2011 and 2012. Helped grow all®’s $ share after three years of no growth by +0.5 points. • Analyzed 2011 pricing and marketing tools to optimize brand plans, including a pricing… Show more Summary: Led cross-functional teams to develop and execute pricing strategy, advertising, packaging, innovation, consumer promotions, and operations. Analyzed business and consumer trends, identified key business challenges, built annual marketing plans and developed annual volume objectives for 2011 and 2012. Helped grow all®’s $ share after three years of no growth by +0.5 points. • Analyzed 2011 pricing and marketing tools to optimize brand plans, including a pricing recommendation by pack size and channel and the continuation of the highly successful bonus pack program. • Initiated idea for new all® Oxi-Active cleaning variant and drove to launch, presenting and gaining approval in the Stage-Gate Process, in under eight months. Results exceeded forecast by over 50% and share target by +0.7 $ share points (achieving 1.6 $ share) in first five months. Considered one of the most successful launches at company. • Managed development of 2009, 2010 and 2011 all® communication and advertising campaigns across core and new product launches, under extremely tight timelines, strengthening all®’s cleaning credentials, including competitive product demonstrations and claims featured in-store and online; armed sales force with brand marketing plan. • Spearheaded consumer insight workshop for long term innovation project and identified two consumer desirable ideas added to 2012/2013 innovation funnel, one scoring in the top third of the BASES new product database. • Received superior job performance award ‘Spot Award.’ Show less Summary: Led cross-functional teams to develop and execute pricing strategy, advertising, packaging, innovation, consumer promotions, and operations. Analyzed business and consumer trends, identified key business challenges, built annual marketing plans and developed annual volume objectives for 2011 and 2012. Helped grow all®’s $ share after three years of no growth by +0.5 points. • Analyzed 2011 pricing and marketing tools to optimize brand plans, including a pricing… Show more Summary: Led cross-functional teams to develop and execute pricing strategy, advertising, packaging, innovation, consumer promotions, and operations. Analyzed business and consumer trends, identified key business challenges, built annual marketing plans and developed annual volume objectives for 2011 and 2012. Helped grow all®’s $ share after three years of no growth by +0.5 points. • Analyzed 2011 pricing and marketing tools to optimize brand plans, including a pricing recommendation by pack size and channel and the continuation of the highly successful bonus pack program. • Initiated idea for new all® Oxi-Active cleaning variant and drove to launch, presenting and gaining approval in the Stage-Gate Process, in under eight months. Results exceeded forecast by over 50% and share target by +0.7 $ share points (achieving 1.6 $ share) in first five months. Considered one of the most successful launches at company. • Managed development of 2009, 2010 and 2011 all® communication and advertising campaigns across core and new product launches, under extremely tight timelines, strengthening all®’s cleaning credentials, including competitive product demonstrations and claims featured in-store and online; armed sales force with brand marketing plan. • Spearheaded consumer insight workshop for long term innovation project and identified two consumer desirable ideas added to 2012/2013 innovation funnel, one scoring in the top third of the BASES new product database. • Received superior job performance award ‘Spot Award.’ Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Senior Brand Marketing Innovation Assistant, all® Laundry Detergent Brand

  • Feb 2008 - Aug 2008

  • Team leader during acquisition of Unilever USA to Vestar Capital Management. Succeeded in maximizing business efficiency during transition to newly formed company, Sun Products Corporation. • Re-secured #1 Recommendation by Dermatologists for all® Free Clear by managing and executing a booth at the Derm convention; educated nurses and doctors on product benefits. • Fast-tracked all® Free Clear’s first ever TV ad within one month of testing, delivering 19% $ sales growth.

• Senior Brand Marketing Assistant, Wisk® Laundry Detergent

  • Jan 2007 - 2008

  Summary: Managed daily brand business including marketing budget, development and execution of marketing plans, and sales forecasting. Stabilized Wisk share after a 12 year decline by realigning focus on core products to build brand loyalty. • Implemented successful 2007 AOL/Time Warner activation program including the development of a brand micro-site, advertorials, banner ads, co-op radio and blog outreach which received 30M uploads and participation on the website (avg 30 minutes… Show more Summary: Managed daily brand business including marketing budget, development and execution of marketing plans, and sales forecasting. Stabilized Wisk share after a 12 year decline by realigning focus on core products to build brand loyalty. • Implemented successful 2007 AOL/Time Warner activation program including the development of a brand micro-site, advertorials, banner ads, co-op radio and blog outreach which received 30M uploads and participation on the website (avg 30 minutes, +29 minutes versus pre-activation period). • Created the 2008 Wisk activation program, including website redesign, online couponing, and eCRM program. • Led plan to save $30MM Club business, resulting in launching trays that met financial margin and profit hurdles. • Co-led ‘New Hire Marketing Training Program’. Developed and organized 4 week program to introduce 2007 new hire class to Unilever key functions and best practices. • Won 1st place at annual Unilever marketing conference, writing and producing a viral video with upper management.

• Brand Marketing Assistant, all® Laundry Detergent Brand

  • Jul 2006 - Jan 2007

  • Conducted post launch evaluation of all® small & mighty®; a breakthrough 3x concentrate detergent and utilized environmental savings facts (plastic, corrugated, diesel fuel) to leverage in marketing campaign. • Executed 2006 all® marketing campaign including FSIs and Print advertorials in Lucky magazine.



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing & Promotions Intern

  • Jun 2005 - Aug 2005

  Responsible for raising positive brand awareness about GE's Silicone II products. Responsible for raising positive brand awareness about GE's Silicone II products.



ACNielsen BASES

• Service Intern

  • Jun 2004 - Aug 2004

  Participated in market research projects for Pepperidge Farms, Reckitt Benckiser, and Unilever. Participated in market research projects for Pepperidge Farms, Reckitt Benckiser, and Unilever.



Triple Point Technology

• United States
• Software Development
• 200 - 300 Employee

• Marketing & Software Sales Intern

  • Jun 2003 - Aug 2003

  Generated prospective customer leads working with salesforce.com to improve company database. Generated prospective customer leads working with salesforce.com to improve company database.