Experience

Prime Video & Amazon Studios

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Campaign & Creative Manager

  • Apr 2022 - Present

  I work cross-functionally and collaboratively as the lead partner to every departmental Marketing Manager within Sports at Amazon Prime Video to execute on-time, on-budget, and engaging campaigns for both live and unscripted sports content that hit campaign objectives. I have also served as the creative lead on properties, developing marketing & creative briefs, strategy docs, and 360 marketing plans for live and unscripted titles such as ONE Championship. - Serve as the end-to-end business manager and departmental contact on campaigns for properties such as Yankees, Thursday Night Football, WNBA, ONE Championship, COACH PRIME docuseries, and GOOD RIVALS docuseries. - Have led titles to achieve their marketing goals before the halfway mark in season as well as hit +77% on goal viewership metrics - Responsible for crafting the Sports Campaign Management process for tentpole and secondary properties and developing workflow tooling. Ensures overall health of 360° campaigns including work-back calendars, timeline management, and oversight of the creative production budget. - Manage multi-million dollar budgets across asset development and above-the-line spending - Act as the main point of contact with internal and external partners and agencies to ensure deadlines are met, including – as necessary – the strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital and print creative assets.



Los Angeles Kings

• United States
• Spectator Sports
• 1 - 100 Employee

• Supervisor, Marketing & Content Publicity

  • Jul 2021 - Feb 2022

  - Uses project management software (i.e. Trello, Airtable, monday.com) to manage on-brand, on-time, and on-budget creative execution for all LA Kings marketing initiatives working with both internal design team and external agencies while hitting deadlines.- Directed the completion of over 4,000 unique collateral requests and delivery of 45,000 creative assets- Partners cross-functionally and collaboratively to develop and execute marketing plans driving season ticket sales, hockey development programs, Foundation & community initiatives, and sponsorship activations. Collaborates with organic social, digital, video production, photography, and email teams, and assists on setting up and monitoring paid social & display advertisements- Initiated marketing plans for 57 arena theme nights & 100 ticket pack bundles.- Executes trade deals and builds new relationships with current and potential media/advertising partners (Outdoor, Radio, Print).- Oversees promotional item ordering company-wide- Leads on growing relationship with radio partners iHeart Radio & ESPN Deportes. Includes managing all pre-game activations, events, on-air initiatives across LA broadcast platforms, and media spend-website and on-air reads.- Oversees LA Kings Holiday Ice marketing and programming for 3 ice rinks in the greater Los Angeles area. Manages the creation of hard signage at each rink, and promotional collateral for web, social, email, sales, and print.- Assisted in the development of an Influencer Pilot Program. Conducts outreach and management of a diverse group of social media influencers that promote brand awareness, upcoming merchandise launches, and ticketing initiatives.- Develops Field Marketing initiatives at tentpole events to grow database and promote brand awareness. Includes: BeachLife Festival, LA Pride, and Wango Tango.- Writes copy for drops to be read on TV broadcast, radio, and in area. - Assists in production/placement of ticketing spots.

• Marketing, Creative Project Manager

  • Oct 2018 - Jul 2021



City of Long Beach

• United States
• Government Administration
• 700 & Above Employee

• Event Coordinator, Special Events and Filming

  • 2017 - 2018

  - Writes permits for all public events in city of 470,000 residents, working with promoters such as Live Nation, Goldenvoice, Long Beach Grand Prix, Queen Mary, and Music Tastes Good Festival - Programs Beach Streets, LA Weekly’s Best Open Streets Event & Festival of Flight at Long Beach Airport - Books venues, talent, food trucks, & vendors in executing programs for up to 30,000 participants - Coordinates extensive street closures and traffic control i.e. Long Beach Marathon - Oversees event emergency response & venue security with LB Fire / Police - Writes permits for theatrical/TV & works with location managers, office processes 400+ applications/year



The Walt Disney Studios

• United States
• Entertainment Providers
• 700 & Above Employee

• Publicity And Promotions Intern

  • Aug 2015 - Jul 2017

  - Researched, pitched, and executed publicity and promotional strategies in LA/Orange County for 21 films - Established partnerships with Salt & Straw, SLS Hotel, & Cookie Good, 100,000+ impressions/ activation - Staffed international press junkets, world premiere red carpet events, and field activations - Coordinated promo, word-of-mouth, press, and filmmaker screenings and recorded audience reactions - Pitched stories, secured media coverage, and tracked social media engagement / impressions



UCLA

• United States
• Higher Education
• 700 & Above Employee

• Commissioner

  • May 2015 - Jun 2016

  - Directed a 7 branch, UCLA student-run organization providing students with premier entertainment through films, concerts, speakers, festival, and special events programming- Managed 60+ staff members and $250,000+ budget- Secured high level corporate sponsorships i.e. Nissan and Coca-Cola and oversaw largest campusscreening program in the nation- Planned / executed 65+ events, including Bruin Bash: 10,000 student concert, pre-release film, festival, and activities fair- Elected by UCLA student body to represent 30,000+ students - voted on campus-wide resolutions and a $4.5 million budget; as an Independent, worked across party lines to build consensus and compromise

• Staff Member- Films and Festivals

  • Jan 2014 - Jul 2015

  Staff member on Films/ Festivals responsible for coordinating pre- screenings of films with studios and working with talent

• Dykstra Hall Publicity Chair

  • Aug 2014 - Jun 2015

  Appointed Publicity Commissioner of UCLA Dykstra Hall. Responsibilities included promoting campus and dorm events through various mediums such as flyers, tabling, and online social media.



Time Warner Cable

• Telecommunications
• 700 & Above Employee

• Marketing Intern

  • Jun 2015 - Sep 2015

  -Assisted in the creation of marketing collateral (campaigns, emails, social media posts, on-air announcements) -Supported community marketing events in the greater Los Angeles area / Dodger Stadium -Provided research assistance in analytics, ratings, vendor information, promotional campaigns, etc. - Work was integrated into social media promotions as well as in person activations at Staples Center -For Time Warner Cable SportsNet, SportsNet LA, and Deportes; supporting the Los Angeles Lakers, LA Galaxy, Los Angeles Sparks, Los Angeles Dodgers and the California Interscholastic Federation (CIF)



Yamada Health & Rehabilitation Center and Optimum Physical Therapy

• Cypress, CA

• Front Office Assistant

  • Jun 2014 - Sep 2014

  Scheduled appointments, handled billing, and functioned as front office receptionist at a physical therapy and chiropractic office supporting three doctors Scheduled appointments, handled billing, and functioned as front office receptionist at a physical therapy and chiropractic office supporting three doctors



Epson America Inc.

• United States
• Computers and Electronics Manufacturing
• 300 - 400 Employee

• Intern- Latin America Product Management

  • Jun 2013 - Aug 2013

  Communicating in business- proficient Spanish, completed product marketing research with detailed follow up Communicating in business- proficient Spanish, completed product marketing research with detailed follow up



Orange County Register

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Intern and Assistant to Travel Editor

  • Jun 2012 - Aug 2012

  Researched stories as well as wrote and published articles on the online page and in the Sunday print edition Researched stories as well as wrote and published articles on the online page and in the Sunday print edition