Experience

McPherson's Consumer Products Pty Ltd

• Australia
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Brand Manager - Manicare

  • Sep 2022 - Present

  Australia

• Brand Manager - Swisspers

  • Apr 2022 - Sep 2022

  Sydney, New South Wales, Australia



DisplayWise

• Australia
• Events Services
• 1 - 100 Employee

• Marketing Communications Manager - Display Wise | Creative Hire | Pop Up Desks

  • Apr 2021 - Sep 2022

  Sydney, New South Wales, Australia



Pop Up Desks

• Australia
• Furniture and Home Furnishings Manufacturing

• Brand Manager

  • Nov 2020 - Apr 2021

  Miranda, New South Wales, Australia



McPherson's Consumer Products Pty Ltd

• Australia
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Brand Manager

  • Nov 2019 - Sep 2020

  Sydney, Australia FMCG



NSW Department of Planning and Environment

• Australia
• Government Administration
• 700 & Above Employee

• HR Events Consultant

  • Sep 2017 - May 2019



Corelle Brands

• United States
• Manufacturing
• 500 - 600 Employee

• Brand Manager - Baker's Secret, Corelle, OXO

  • Jan 2016 - Jul 2017

• Assistant Brand Manager

  • Nov 2014 - Jul 2017

  Sydney, Australia - Manage three brands within the World Kitchen Australia Homewares Category portfolio - Corelle®, Baker's Secret, OXO - Develop understanding of brand marketing mix - brand values, consumer dynamics and trade behaviours - Assist the PR/Communications Coordinator in the development and execution of marketing communications - effective PR activities, consumer promotion, trade promotion, product merchandising - Develop understanding of product/channel segmentation strategy to optimise… Show more - Manage three brands within the World Kitchen Australia Homewares Category portfolio - Corelle®, Baker's Secret, OXO - Develop understanding of brand marketing mix - brand values, consumer dynamics and trade behaviours - Assist the PR/Communications Coordinator in the development and execution of marketing communications - effective PR activities, consumer promotion, trade promotion, product merchandising - Develop understanding of product/channel segmentation strategy to optimise long-term business goals - Support Business Director in the company’s New Product Development process and work with the U.S. RDD&E and Asia’s ADIC closely by providing market inputs including consumer habits, competitive data, and market opportunities - Assist in new product development - product features, packaging, EAN, follow-up coordination, negotiation with suppliers as required - Assist in new sourced product opportunities, utilising World Kitchen’s Asia sourcing infrastructure - Assist in undertaking of market research for product development activities as well as broader consumer strategy - Conduct SKU analysis and rationalisation to maximise brand profitability and inventory balance - Conduct regular market intelligence analysis - new products, trends, new opportunities - Assist in the development of new product pricing strategy that meets margin requirements of the company and retailers to maximise brand profitability - Assist and work with agencies in executing brand advertising



Breville | Sage

• Australia
• Manufacturing
• 500 - 600 Employee

• PR/Communications Coordinator

  • Feb 2014 - Oct 2014

  Sydney, Australia - Liaised with external PR Agency daily to ensure Best-in-Class PR coverage and accuracy of key messaging for relevant product categories - Asissted PR Agency to develop and leverage PR activity including but not limited to: media events, copywriting, campaign launches, broadcast opportunities, ambassador programs and more, all in which have specific and consistent campaign messages to improve brand equity, raise brand awareness, and ensure campaign objectives align with set marketing… Show more - Liaised with external PR Agency daily to ensure Best-in-Class PR coverage and accuracy of key messaging for relevant product categories - Asissted PR Agency to develop and leverage PR activity including but not limited to: media events, copywriting, campaign launches, broadcast opportunities, ambassador programs and more, all in which have specific and consistent campaign messages to improve brand equity, raise brand awareness, and ensure campaign objectives align with set marketing plans - Educated Category Managers and Marketing Manager on PR and digital strategies - Built relationships with key media, bloggers and influencers to improve brand exposure in order to grow Breville’s online and market presence - Managed, executed and grew Breville’s Social Media and strategy for Facebook, Instragram, YouTube and Twitter - Managed, implement and executed Digital Communication strategy including developing content calendar and delivering monthly EDM’s for Breville Foodthinkers.com.au community - Managed consumer Product Review feedback and PR requests daily

• Kambrook Product Manager

  • Dec 2012 - Jan 2014

  Sydney, Australia - Determine and implement product development programs from concept to launch for five key categories; Beverage, Toasting, Cooking, Floor Care, Heating & Cooling - Managed all aspects of product planning, new product introductions, lifecycle management, SKU maintenance and product exit strategies to drive growth and probability of categories within the business - Travelled internationally to network with global vendors and build business relations - Attended global Consumer Electronic… Show more - Determine and implement product development programs from concept to launch for five key categories; Beverage, Toasting, Cooking, Floor Care, Heating & Cooling - Managed all aspects of product planning, new product introductions, lifecycle management, SKU maintenance and product exit strategies to drive growth and probability of categories within the business - Travelled internationally to network with global vendors and build business relations - Attended global Consumer Electronic Trade Fhows to source new products which reflect new market trends - Compiled forecasts for new product ideas to assist in prioritisation of resource allocation and the development of the Sourced Product Development (SPD) program - Assisted sales in studying margin, sell through, and competitor BTL marketing, as well as reacting to this information through development of BTL promotions and pricing recommendations - Provided recommendations and input into ATL consumer marketing activity and creative development - Participated in the monthly SMUM program, preparing and presenting category reviews to the National Account Management team - Worked closely with engineers and home economist to ensure appropriate testing is conducted, ensuring products comply with Breville and Australian SAA standards. - Developed Australian marketing material including; packaging POS and instruction booklets

• Marketing Assistant

  • May 2012 - Dec 2012

  Sydney, Australia - Assited Senior Category Manager to determine and implement product development programs from concept to launch for five key categories; Beverage,Toasting, Cooking, Floor Care, Heating & Cooling - Assisted sales team by contributing information and participated in sales presentations to major retailers - Conducted category, market, consumer and competitor review and analysis - Researched consumer insights, organise and interpreted quantitative and qualitative surveys and understand… Show more - Assited Senior Category Manager to determine and implement product development programs from concept to launch for five key categories; Beverage,Toasting, Cooking, Floor Care, Heating & Cooling - Assisted sales team by contributing information and participated in sales presentations to major retailers - Conducted category, market, consumer and competitor review and analysis - Researched consumer insights, organise and interpreted quantitative and qualitative surveys and understand competitor and retailer strategies to gain awareness of new trends and new product opportunities - Assisted Social Media Manager to help build and manage Kambrook specific social media activities, participating in blogs, networking with key online influencers and helping develop content website - Built product knowledge among organisation including; consumer service, administration, marketing, sales and other departments aimed at maximising knowledge of new products - Assisted with key directives in PR relevant to key categories in line with brand objectives - Executed the organisation of consumer, trade/retailer and media blogger events